Scoping, estimating and pricing#ATWP

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Scoping, estimating and pricing projects

“How much do your websites cost?”

“Can you include a design prototype with the proposal?”

“I need a website by the end of the month.”

Factors that influence pricing

There are several factors to consider.

Focus on one thing at a time.

PREQUALIFYidentify the tire kickers as soon as possible

Factors that influence price

Try: prequalification questionnaire

DISCOVERYslow down and learn more

Factors that influence price

Try: longer, paid discoveries for larger projects

DEFINE THE PROJECTguide your client on how to best accomplish their goal

Try: present three options after your initial discovery rather than one

Factors that influence price

CLIENT EXPECTATIONSbe clear, concise and descriptive

Try: create a contract with clear deliverables, solid terms and a timeline for both agency and client deliverables

Factors that influence price

CLIENT EXPERIENCEmake this an enjoyable process

Try: create a clear process and touch points with your client

Factors that influence price

CHANGE ORDERScatch scope creep early and communicate with the client

Try: $0 line items

Factors that influence price

DON’T BE AFRAID TO LOSEdon’t take a job out of desperation

Try: don’t lower your price “just because”

Factors that influence price

Setting your prices

Create a proposal boilerplate

Setting your prices

Number of pages vs “views”

Setting your prices

Pricing models

Pricing models

HOURLYfor things you don’t have control over

Pricing models

FLAT PROJECT PRICINGfor things you can control

Pricing models

PACKAGE PRICINGfor day rates, identity packages, etc

Pricing models

VALUE-BASED PRICINGset prices based on perceived or estimated value

rather than time or historical prices

Pricing models

TIME-BASED RETAINERSagree on a number of hours per month

Pricing models

VALUE-BASED RETAINERS“we’re here when you need us”

Examples

$100 = Totally DIY: Wix, SquareSpace, WordPress.com~$1000 = One person, theme based~$2500 = Templates or limited custom$3-8k = small team, typically semi-custom$10-25k = custom

gmm.to/rabellpricing

Rabell Creative

Custom site under $3k? No...Good Freelancer: $3k - $15kGood Agency: $8k - $40kAwesome Freelancer: $10k - $50kAwesome Agency: $15k - $100k+

gmm.to/poststatuspricing

Post Status

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