score business advice
DESCRIPTION
A business resource guide for anyone who wants to start a business in New York. Articles, resources, tips and strategies are included in this fast-paced publication.TRANSCRIPT
Table of contents
ScoreBusinessAdvice.com SCORE Business Advice 1
Before Starting Your Business, Ask Yourself Pg 2
Business Plans Are Not Difficult Pg 3
Do You Have the Right Insurance Coverage? Pg 4
Business Planning – It’s the Process Not the Product Pg 6
3 Steps to Finding a Free Business Mentor to Help Start or Grow Your Business Pg 8
Meet Your Orange County SCORE Volunteers Pg 9
What is Crowd Funding and How Can it Help You? Pg 10
Promoting Your Business On the Internet Pg 12
Local Chambers of Commerce Pg 14
County Clerk Offices Pg 15
Local SCORE Chapters Pg 15
Business Resources Pg 16
SCORE Business Advice www.ScoreBusinessAdvice.com
Published 1 time per year.
Advertising inquires: A&E Advertising and Web Design Edison Guzman: (845) 940-5369
Subscription inquires: www.ScoreBusinessAdvice.com
Publisher: A&E Advertising and Web Design
Editor: Edison R. Guzman
Advertising: Edison R. Guzman
Published: September 2013
Copyright© 2013 A&E Advertising and Web Design
All rights reserved. No part of this publication may be reproduced, translated or converted into machine-readable form or language without
the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the
publisher.
Please note: The information contained within this magazine is for
educational purposes only. Every attempt has been made to provide accurate, up to date and reliable complete information. No warranties of any kind are
expressed or implied. Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice. By reading this magazine, the reader agrees that under no circumstances we are responsible for any losses,
direct or indirect, that are incurred as a result of use of the information contained within this publication, including - but not limited to errors,
omissions, or inaccuracies.
2 SCORE Business Advice ScoreBusinessAdvice.com
Hello. My name is Edison Guzman, and
I am the current Chapter Chair of
Orange County SCORE Chapter #465.
This publication was created to help
you either start your own business, or
help grow your existing business.
Our Chapter and others nation-wide are
here to help you realize your dream of
starting and growing your business.
You are welcomed to call and schedule
a one-on-one confidential, no-cost
counseling session, so that we can
answer any questions and guide you on
your road to business success.
Our SCORE Chapter is conveniently
located in Montgomery, NY within the
Orange County Chamber of Commerce
Business Resource Center.
You can reach us at (845) 457-9700
between the hours of 9am to 5pm
Monday through Friday.
We also host workshops throughout the
year, so ensure to visit our web site,
www.OrangeNYScore.com for the
most up-to-date schedule.
Take Care,
Edison R. Guzman
Chapter Chair SCORE #465
Before Starting Your Business, Ask Yourself: 1) What are you best at?
What is your past experience? Do you have natural talents? What do
you like to do? Are you a fast learner?
2) Is your idea a good idea?
Check the trends. Google.com/trends, Google.com/think
3) Is there a big enough market?
Infousa.com, google.com/publicdata, City-Data.com
4) Is there a need?
Does your idea get rid of pain, gives pleasure or none?
5) Who else is doing it?
Google.com, Bing.com, YellowPages.com
6) What is the profit potential?
How many products must you sell or service hours must you deliver in
order to meet monthly expenses and thrive?
7) How do I fund it?
Savings, friends, family, banks, investors, credit cards.
8) Do I need to protect my idea?
USPTO.gov
9) Build or buy?
Do I build a business from scratch, buy an existing business, or invest in
a franchise?
10) Partnership or alone?
Do you thrive with others, need their expertise, or their money?
Answering these questions is just the start. In order to really see if your business
is truly a good idea, you will need to create a business plan. You can do it
yourself, with the help of SCORE counselors, or hire someone to create the plan
for you.
Once you’ve gone through the business plan process, there are 7 steps to
starting your own business:
1) Choose your company name.
2) Research and register the domain name for your company . aeDomain.com, GoDaddy.com, NameCheap.com
3) Choose company legal entity (Sole Proprietor, Partnership, C Corp, S Corp, LLC, LLP, PLLP) and file. dos.state.ny.us/corps/bus_entity_search.html
4) Apply for EIN (TIN) number . IRS.gov
5) Open company bank account.
6) Acquire required permits, licenses, and file retail tax collection forms if necessary. nys-opal.com
7) Implement marketing plan.
ScoreBusinessAdvice.com SCORE Business Advice 3
Business Plans Are Not Difficult Charlene Maurer Finerty
Would you believe business plans need not be difficult nor confusing? But they take time. Plans are a step-by-step process to organize, refine and develop dozens or hundreds of scattered thoughts. Not having one is an invitation to consume more time and money later, money you may not have then. Planning discovers mistakes and omissions.
To make a business plan less scary, think of it as an overgrown term paper with a cover page, table of contents, body and appendix. Sound familiar? It is a story in words and numbers. The Narrative holds primarily words and some numbers. The Appendix may contain more numbers than words. Various options may be considered and decisions made. The longer it takes the more arduous the changes become. I think 6 to 8 weeks is a good time frame.
The process of writing a plan records what you know and alerts you to what you need to find out. It helps you work through facts like www.Census.gov indicates the population for Orange County NY in 2010 was 372,813, and 26,488 or
7.1% were under 5 years old. Projections for 2012 indicate 6.8% to be under 5. We learn 1,726 males and 3,862 females were over 85. If we want to sell a product or service for young or older individuals these are clues to judge demographics. It tells us there were 137,025 households in 2011 and 91.5% were occupied. You may not find the exact information you want, but may glean enough detail to work the numbers to fit your need. Local Librarians are your best friends to recommend and use databases.
One of the main concerns is to keep the Narrative and Appendix in agreement. I’ve seen statements under management that the owner will be the only worker yet under business description it said open from 5:00 am til 9:00 pm seven days a week.
Advertising comments may say the business will use business cards, fliers, Little League shirts and billboards yet have only $25 twice a year in advertising expense. This happens as we get tired and/or rushed and review the same composition so many times we do not recognize variances.
Ask detail-oriented people you know and trust who have not worked on the plan to see if facts match and it makes sense to them. Or, have a professional critique your plan before relying on it for management or a loan request.
The Year One Cash Flow is probably the most important page in the plan. It is called Cash Flow for a reason – cash on hand balance must flow from month to month for twelve months. Amazingly many published cash flow examples do not do this. So be careful. The Cash Flow is a prediction of the company checkbook in a perfect world but the world is not perfect. Thus, don’t spend all the money you have or have access to borrow. Keep an untouched pot of gold at the end of your dream because running a business is reality.
Charlene owner of Plans and Profits, LLC teaches, edits and writes custom business plans. She also markets a 6 ½-hr class on DVD. See PlansAndProfits.com, and BusinessPlanWritingClass.com. Contact at 845.343.1515 or [email protected]
4 SCORE Business Advice ScoreBusinessAdvice.com
Do You Have the Right Insurance Coverage? Gregory M. Hogan, CIC, CLU, RHU
During client interviews, my goal is to understand clients’ risks and needs so I can best help them.
By asking questions and listening, areas that cry out for coverage are discovered. Many times the business owner never knew coverage was available for a need she didn’t know she had. “I’ve never heard about that before”, they’ll say. “Do I really need that coverage?” The answer is usually, ‘it depends’.
It depends on the business type, the business owner’s landlord or lender, even the business owner’s willingness (and ability) to take risks. Some coverages are mandated by law, such as Workers Comp and NY Disability. Some are required by lenders and landlords (property/liability), and all are designed to provide payment should you suffer a covered loss. The paragraphs below highlight some of these coverage types and identifies why they may be necessary.
Workers Compensation (WC) - Do you have employees, on payroll or not, and do you want to cover yourself? Even if you pay your workers on a 1099 basis, you may have to cover them for WC, but too often employers learn this when it’s too late...after someone is injured or the state sends a
noncompliance letter with a fine attached. If you need WC, you most likely also need NY Disability. Did you remember to get it?
Property - Do you have a building or business contents that you’d lose, say, in a fire? Does your lender require it to cover their interest in a loan to you? Think about it, you may have thousands of dollars in equipment and inventory that could be gone in a flash. A few premium dollars today, could prevent thousands lost tomorrow.
Liability - Do you have customers come see you? Do you go see customers? Does your landlord require it? As a business owner, you have a target on your back and people will sue you. Are you prepared? If you are an LLC or corporation you may think you are protected from personal lawsuits. Think again. There are plenty of cases where a business owner was held personally responsible, despite being a corporation or LLC.
Auto - Do you have a vehicle(s) for use in your business? Do your employees use their cars for your business? Just because the car is insured through a personal policy does not mean you are covered. Some of the largest writers of personal auto insurance will deny claims that occur
during business use of a vehicle. Depending on the vehicle, a business auto policy may provide more coverage at a lower premium.
Errors & Omissions - Do you give advice to clients for a fee? Could someone sue you for breach of contract? Lawsuits for bad advice or improper dealings are not covered in standard liability policies.
Business Income - Will your revenue stop if your business is shut down due to a covered loss? Will your employees suffer with no income while the business is not operating? Sure, you may have property coverage to rebuild your building and buy new stock, but will the business survive this downtime? Business income coverage can provide the capital needed to keep a business afloat.
Employment Practices Liability - Do you have employees or customers? If so, then this coverage is almost mandatory in today’s climate. It will cover employee or customer lawsuits for discrimination, among other things.
Gregory M. Hogan, CIC, CLU, RHU is
a broker at Hutchings Insurance
Agency in Middletown NY. Visit his web
site at HutchingsInsurance.com or call
him at (845) 343-2148.
6 SCORE Business Advice ScoreBusinessAdvice.com
Business Planning – It’s the Process Not the Product Eric Egeland, CPCU, AU
As a consultant I am constantly trying to explain to people the value of research and planning.
A child who wants to be a CEO doesn’t want to have to learn how to be a CEO… they just want to be one. As adults, we learn that’s not how it works. Even if we get that degree, people still want experience. They want to know you have gone through some processes, growth, pain, and failure so you know what to do next time. The degree gets you a $50,000 salary but the experience is what gets you the $500,000 salary.
So why it is that some entrepreneurs and managers constantly want to skip the value that lies in the process? When they are contemplating starting a new company, buying an existing one, or marketing a new product they want to just get to it. Is it because they think they are too smart? Maybe they feel they have already paid their dues and have enough experience? Is it because they are lazy? Or is it because it is just no fun to learn when you can just get to the end product?
I guess maybe that’s part of the fun of being an entrepreneur... doing what you want. But if you look at successful large companies with long term profitable success; they are able to sustain because they don’t skip the process. The CEO of Honda doesn’t pick the shape and color of his personal dream car. He engages the company in the process of determining what the customer wants. Then they determine the best way to effectively market the new car using that information. This process allows them to put out a car that has the best chance of selling. And they are pretty darn good at it based on historical results. Now just imagine what kind of company they would be if the CEO just churned out whatever fit his fancy over the years.
I think entrepreneurs and managers blow off analysis and planning because they don’t understand the tremendous value in doing them.
The process is nothing more than collecting information and answering
thought provoking questions. For instance, who is your ideal customer? I often get, “anybody who purchases the product I sell.” Yes, the world is your oyster but we are looking to grow your company. We need to determine who your IDEAL customer is so we can more effectively find them and appeal to them. Six hours later the value of this not so simple, but crucial question starts to emerge.
Those stumper questions (whatever they may be for your particular situation) are the ones that will make your business successful because they force you to figure out the answer BEFORE lunging forward.
This process has saved many an entrepreneur and manager from financial failure just like it saves Honda from putting out ugly cars.
By Eric Egeland, CPCU, AU – President of Capacity Business Consulting, Inc. – CapacityConsultingInc.com
8 SCORE Business Advice ScoreBusinessAdvice.com
Your Marketing Plan In a Nutshell What Why When How How Much Who
Products/
Services
What products do
you need?
What need does it
fill?
When do you
need it?
How will the
product fill the
need?
Product cost,
volume to be
sold, etc.
Who is your
target market?
Price What price will
you sell it for?
Why is that the
right price?
How long will that
price be valid?
How will the price
develop over
time?
How much sales
and margin will be
created?
Different prices
for different
segments?
Place How will products
be distributed?
Why choose
these channels?
When do
customers
choose different
channels?
How will we
create or enter
these channels?
What are the
cost/benefits of
these channels?
How do different
segments use
different
channels?
Promotion What types of
promotion to be
used?
Why choose
these activities?
Timing: Launch,
lifecycle, etc.?
How will the
promotions be
executed?
Costs/benefits of
the promotions.
Target groups
for various
promotions?
Other What is the
market size of
your market?
Why should
someone buy
from you?
When do you test
different
strategies?
S.W.O.T.
analysis?
How much can
you scale/grow
your business?
Who is your
competition?
3 Steps to Finding a Free Business Mentor to Help Start or Grow Your Business
In just 3 steps, we’ll show you how to find, develop and
nurture a business mentor that will help you through the
booms and busts of small business ownership. Whether
you’re just getting started, or are a business veteran and
looking for answers, the following will help you find the
right help for you.
Step 1 - Figure Out What You Need Help With — and
Yes, Everyone Needs Help from Time to Time
Pick out the top three challenges you or your business
faces—and prioritize them in order of having the biggest
impact on your business success.
Step 2 - Carve Out Time in Your Busy Schedule to
Devote to Meeting with a Business Mentor It’s not easy for entrepreneurs to find time to meet with a
mentor when so much is happening with the business that
appears to be and maybe is, more pressing. But, in order to
get help, you have to commit some of your time and energy
to meeting with your mentor. It’s just like exercise—you’ll
be glad that you did it and will feel energized when you
finished.
Step 3 - Find a Mentor you Click With There are several local SCORE chapters nationwide. Choose
the most convenient for you for a face-to-face confidential
meeting. If you can’t get to a local chapter, visit
www.Score.org for an online, or “virtual,” mentor.
ScoreBusinessAdvice.com SCORE Business Advice 9
Meet Your Orange County SCORE Volunteers
Volunteer: Paul Campanella
Company: Action Plus Project Management Expertise: Medical Device, Pharmaceutical, Food and Cosmetic Manufacturing and FDA Compliance. Project Management, ISO9000, HACCP, Global Food Safety
Volunteer: Kristian Diaz Company: Mid-Hudson Valley Federal Credit Union Expertise: Banking, financial services and Insurance
Volunteer: Eric Egeland, CPCU, AU Company: Capacity Business Consulting, Inc. Expertise: Feasibility Studies, Funding, Analysis, Business Improvement
Volunteer: William Fioravanti Company: Orange County Chamber of Commerce Expertise: Sales, Marketing & Public Relations, Non-Profit, Business Operations, Retail and Wholesale Trade
Volunteer: Charlene Finerty, Chapter Co-Chair Company: Plans and Profits, LLC Expertise: Business Plan Service, Business Operations, Business Strategy & Planning
Volunteer: Valerie Gross Company: Orange County Chamber of Commerce Expertise: Chapter Support, Workshop Registrations, Appointment Schedule
Volunteer: Edison Guzman, Chapter Chair Company: A&E Advertising and Web Design Expertise: Advertising, Marketing, Web Design, Internet Marketing, Graphic Arts
Volunteer: William Herring Company: Retired Expertise: Sales and Marketing, Manufacturer Representative, Mergers & Acquisitions, Wholesale Operations, Business Services Consulting
Volunteer: Gregory M. Hogan, CIC, CLU, RHU Company: Hutchings Insurance, Inc. Expertise: Property, Casualty, Life, Health and Disability Insurance Broker
Volunteer: Harvey Horn (Former Chapter Chair) Company: Retired Expertise: Management, Product Development, Plastic Manufacturing and production
Volunteer: Lewis Kornish Company: Retired Expertise: Business Operations, Sales, Marketing & Public Relations, Supply Chain Management, Business Strategy & Planning
Volunteer: Cynthia Marsh-Croll Company: Orange County Chamber of Commerce Expertise: Business Operations, Public and Professional Organizations, MWBE Certifications
Volunteer: Michael Mazzuca Company: Riverside Bank Expertise: Business Banking, Commercial Lending and General Banking
Volunteer: Rolland Peacock III Company: TD Bank, N.A. Expertise: Banking, Financial Services and Insurance, Business Finance & Accounting, Business Strategy & Planning
Volunteer: Kim Petro-McCrum Company: Petro McCrum Consulting, LLC Expertise: Small Business Accounting, Budgeting, and Process Improvement, QuickBooks
Volunteer: John Rosenberger Company: Goldstein Karlewicz & Goldstein LLC Expertise: CPA, Tax Manager
Volunteer: Carol Smith, Chapter Co-Chair Company: Orange County Chamber of Commerce Expertise: Government Initiatives and Special Projects
The volunteers of Orange County SCORE, Chapter #465, have rich and varied business backgrounds. Counselors share their business expertise and knowledge in all aspects of small business. In addition, all counselors have specific areas of expertise, which are listed below. To learn more about each counselor, please visit our local web site, www.OrangeNYScore.com.
Call (845) 457-9700 to schedule a free face-to-face counseling session. We will evaluate your needs and match you with the perfect counselor that will help you start or grow your business.
10 SCORE Business Advice ScoreBusinessAdvice.com
What is Crowd Funding and How Can it Help You?
You have a business idea and need
financing? What if you could connect
with a group of like-minded people
with funds to spare? You will have a
good chance of getting investors, right?
That’s exactly what crowd funding is.
In simple terms, crowd funding means
raising capital for any business venture
through a ‘crowd’ of small investors.
Is it Legal?
Yes, crowdfunding is legal, Congress
passed H.R.3606 on 3/23/2012.
How does it work?
Crowdfunding uses the reach of the
social media and the Internet to make it
easy for entrepreneurs to connect with
potential investors. Add to that, the
power of microfinance, and you have a
capital raising technique with a huge
potential.
In simple words, you post a pitch
online, use tools like social media,
blogs, and word of mouth of publicity
to spread the word and catch the
attention of potential investors.
Crowdfunding sites offer a powerful
platform where entrepreneurs can pitch
their business ideas, spread the word
about their pitch, and connect with
interested investors registered on the
site.
The Crowd Funding Advantage:
The hardest part of starting a business is
raising capital. Crowd Funding can
make the road smoother. Here are the
top advantages:
It’s the most cost effective
technique to raise funds for your
project.
You get feedback on your idea,
even before you launch your
business and get a feel of what the
market response is likely to be.
Crowd Funding can also double-up as a
marketing tool! You can create a buzz
about your business even before it’s
launched.
Crowdfunding websites can help you
find a community of small investors to
fund your business, without the risks of
traditional financing.
Some sites focus on funding creative
projects. Other sites focus on meeting
specific needs in the marketplace or
community.
Crowdfunding Websites
(SCORE does not recommend or
endorse any crowdfunding sites)
33needs. 33needs enables everyone to
invest, make a social impact, and earn
financial rewards. Promoting business-
led solutions to our world’s biggest
needs, it provides crowdfunding for
social entrepreneurs, social enterprises
and companies with a social mission.
Ventures are organized under these
categories: the planet, education,
community, health, opportunity, and
sustainable food. Investment dollars are
exchanged for rewards offered by
crowdfunded companies, as well as
points to redeem for special offers.
ScoreBusinessAdvice.com SCORE Business Advice 11
AppBackr. Appbackr is a wholesale
marketplace for mobile phone apps.
The developer posts an app or app-in-
development to the appbackr
marketplace. Backers can purchase a
bulk of apps wholesale, and the
developer receives immediate payment.
Backers can view monthly sales reports
and the daily run rate of purchased apps
on the appbackr dashboard. The
developer must be a registered Apple or
Android developer.
Cofundos. Cofundos crowdfunds open-
source software projects. Open source
software ideas are submitted and
discussed. Requirements are defined.
Specialists offer estimates on
completing the project. Bidders select
the specialists and donate bid amounts.
FansNextdoor. FansNextdoor is a
platform for all creative professionals to
promote and fund their projects
together with their fans. Create your
project, its financing goal and deadline.
If the financing goal is met or exceeded
by deadline, all contributions are
transferred to your PayPal account. If
the financing goal is not met, all funds
are returned. FansNextdoor is currently
free, but lists a fee target of 3 percent.
Transactions are subject to PayPal fees.
Kickstarter. Kickstarter claims to be
the largest funding platform for creative
projects in the world. Kickstarter
grabbed the crowdfunding spotlight
after the open source Facebook
alternative Diaspora raised more than
$200,000 on the site. Kickstarter
projects must be fully funded before
funding time expires or no money
changes hands.
Project creators are required to offer
rewards — products, benefits, and
experiences — to project backers.
Integrates with Facebook, Twitter, and
offers a widget for your website.
Kickstarter charges a 5 percent fee, in
addition to third party processing fees.
MicroVentures. MicroVentures targets
companies that are creating
technologies, products and services in
core areas, such as business products,
consumer products, electronics, online
technology, and more. Submit your
business plan and $100. If you are
approved, your business will be listed
on the website for investors to fund.
MicroVentures charges 10 percent of
the offering amount, if the offering is
completed.
PeerBackers. Peerbackers is for
business owners to raise capital from
their peers — in small increments — in
exchange for tangible rewards. Create a
personal and venture profile. Share your
story through social media share
buttons on your project page. Once
your campaign is launched, send
updates on your progress. If you reach
at least 80 percent of your funding goal
by deadline, your funding is released to
you. Peerbackers charges a 5 percent
fee, in addition to third party processing
fees
ProFounder. ProFounder is a
crowdfunding platform for
entrepreneurs to raise investment
capital from their communities. With
ProFounder tools, you plan your
fundraising, create your pitch, and offer
terms. You choose how much revenue
to share and how long (the number of
years) you’ll share it. Because this is
not a loan, your payments to your
investors are not fixed, and depend only
upon your success. And because this
isn’t equity either, you give up no
control or ownership of your company.
Each quarter throughout the investment
term, ProFounder helps you calculate
payments that each investor is due and
manage the distribution of funds owed.
Profounder charges up to a 5 percent
fee of the total funding.
Quirky. Quirky offers product
designers and inventors the chance to
bring their products to market. Submit
your idea for $10. If your idea is
selected and brought to market, you’ll
earn a share of the revenues. Influence
the communal product development
process and you’ll also earn a share of
the revenue.
RocketHub. RocketHub is a
community for “Creative and Fuelers”
— those with projects and those who
contribute. Submit your project to the
“Launchpad” for fueling. Users earn
rewards and badges, designed to display
dedication, enthusiasm, experience and
success. Keep any money raised.
RocketHub charges a flat 8 percent if
your venture meets its financial goal,
including payment-processing fees.
IndieGoGo. IndieGoGo offers anyone
with an idea — creative, cause-related,
entrepreneurial — the tools to build a
campaign and raise money. Project
categories include gaming, film, design,
education, mobile, and technology.
Integrates with Facebook, Twitter, and
other social media platforms. Offers a
widget to showcase your campaign on
your website. Unlike many
crowdfunding sites, you keep all the
money you raise, even if you don’t
meet your goal. Track contributions
with the analytics tools and stay on top
of fulfillment with the dashboard. There
is a 4 percent fee on the money you
raise when you meet your funding goal.
Third party payment processing fees
also apply.
Kiva Microfunds. Kiva allows people
to lend money via the Internet to people
in developing countries. Kiva itself
does not collect any interest on the
loans it facilitates. It is purely supported
by grants, loans, and donations from its
users, corporations, and national
institutions.
Do your research and due diligence to
see which, if any of these services is
right for you.
12 SCORE Business Advice ScoreBusinessAdvice.com
Promoting Your Business On the Internet Edison R. Guzman
The internet is no longer just about
having a web site, it’s about being
found online when someone needs what
you have to offer.
Your prospective customers may
need you today, in a week, a month, or
even a year. This is why when you
create your online presence, you must
keep this in mind and plan for it.
When creating a web site, you can
do it yourself, or hire an experienced
company to do it for you.
There are many free web site do-it-
yourself services available on line, and
if that’s where you have to start, it’s
better than not having a web site.
Just keep in mind that your web site
represents you, your product and/or
services and your overall business. If
you design it poorly, it will reflect
badly on you.
These are the basic tools you need
when creating your web site:
Domain name
(aeDomain.com)
Hosting account
(GVOToolKit.com)
Web site (HTML or CMS such
as Wordpress)
Email marketing system
(GVOToolKit.com)
Merchant account
(Local bank, PayPal.com,
AcceptCreditCardsNow.biz)
Advanced users:
- FTP software (filezilla-project.org)
- HTML editor or web design
software (Kompozer, CoffeeCup
or Dreamweaver)
Photo editing software
(Photoshop, GIMP)
Audio recording and editing
software (Audacity –
audacity.sourceforge.net)
Video Camera or Web Cam
Video ripping, editing and
converting software
(AVSMedia.com)
Screen Capturing Software
(Camtasia by Techsmith.com)
These tools will allow you to create
an online presence, accept credit card
payments, keep your web site up-to-
date, add audio, add video and make
your company look as professional as
possible.
You can learn to use all of these
tools by watching online tutorials,
educational videos or becoming a
member of educational web sites such
as www.BusinessU.co.
Once you’ve created your web site,
you need to get people to see it. You do
this by driving traffic with specific
internet marketing strategies.
Here are some ways to do this:
Pay-Per-Click advertising
Search engine optimization
Search engine marketing
Back-linking
Press releases
Article marketing
Email marketing
Joint ventures
Social Media Marketing
Video marketing
Banner advertising
Solo ads
Co-op ads
Blog posting
Webinars
Teleseminars
Affiliate marketing
Forum marketing
Product reviews
Testimonials
There are dozens of ways to get
traffic to your web site. You simply
need to start a campaign and test your
way to success.
If you don’t have the time, but you
have the budget, then I suggest you hire
someone that can do this for you, so
that you don’t waste too much time and
money.
In business, you’re either investing
time in growing your business, or
investing money. You choose which is
less costly for you.
Edison Guzman is owner of A&E
Advertising and Web Design, and
founder of hvBiz.com. He can be found
at (845) 940-5369. His web site address
is www.aeAdvertising.com.
14 SCORE Business Advice ScoreBusinessAdvice.com
Local Chambers of Commerce Dutchess County Regional Chamber of Commerce One Civic Center Plaza Poughkeepsie NY 12601 DutchessCountyRegionalChamber.org
(845) 454-1700
Goshen Chamber of Commerce 223 Main St. P.O. Box 506 Goshen NY 10924 GoshenNYChamber.com
(845) 294-7741
Greater Monroe Chamber of Commerce PO Box 330 Monroe NY 10949-0330 gmcoc.com
(845)475-8686
New Paltz Chamber of Commerce 257 Main Street New Paltz NY 12561 NewpaltzChamber.org
(845) 255-0243
Orange County Chamber of Commerce 30 Scott's Corners Drive Montgomery NY 12549 OrangeNY.com
(845) 457-9700
Putnam/Brewster Chamber of Commerce 31 Main Street Brewster NY 10509 BrewsterChamber.com
(845) 279-2477
Rockland Business Association P.O. Box 1567 Pearl River NY 10965 RocklandBusiness.org
(845) 735-2100
Sullivan County Chamber of Commerce P.O. Box 405 Mongaup Valley NY 12762 Catskills.com
(845) 791-4200
The Business Council of Westchester 108 Corporate Park Drive, Suite 101 White Plains NY 10604 WestchesterNY.org
(914) 948-2110
Tri-State Chamber of Commerce 5 S. Broome St. P.O. Box 121 Port Jervis NY 12771 TriStateChamber.org
(845) 856-6694
Ulster County Regional Chamber of Commerce 214 Fair Street Kingston NY 12401 UlsterChamber.org
(845) 338-5100
Warwick Valley Chamber of Commerce P.O. Box 202 Warwick NY 10990 WarwickCC.org
(845) 986-2720
ScoreBusinessAdvice.com SCORE Business Advice 15
County Clerk Offices If you’d like to start your own business as a sole proprietor or partnership, you
must file with your local county clerk’s office. Below are seven local county
clerk’s office within the Hudson Valley. You must file a business certificate
for each county you wish to do business within. Visit each county’s web site in
order to download a copy of the business certificate.
Dutchess County Dutchess County Clerk 22 Market Street
Poughkeepsie, NY 12601
Phone: (845) 486-2120 Fax: (845) 486-2138
Web: www.co.dutchess.ny.us
Sullivan County Sullivan County Clerk 100 North Street Monticello, NY 12701 Phone: (845)794-3000 Web: www.co.sullivan.ny.us
Orange County Orange County Government Center 255 Main Street, Goshen, NY 10924 Phone: (845) 291-2700 Fax: (845) 291-2724 Web: www.co.orange.ny.us
Ulster County Ulster County Clerk's office.
244 Fair Street
Kingston, NY 12401
Phone: (845) 340-3288 Fax: (845) 340-3299 Web: www.co.ulster.ny.us
Putnam County Putnam County Office Building
40 Gleneida Avenue, Room 100
Carmel, NY 10512 Phone: (845) 808-1142 Web: www.putnamcountyny.com
Westchester County 110 Dr. Martin Luther King Jr. Blvd.,
Room 330 White Plains, NY 10601 Phone: (914) 995-3070 Web: www.westchestergov.com
Rockland County Rockland County Courthouse
1 South Main Street, Suite 100
New City, NY 10956 Telephone (845) 638-5070
FAX (845) 638-5647 Web: www.co.rockland.ny.us
Local SCORE Chapters Dutchess - Chapter: 59 1 Civic Center Plaza Poughkeepsie, NY 10261 Phone: (845) 454-1700 x1021 Fax: (845) 454-1702 Web: www.ScoreDutchessNY.org Orange - Chapter: 465 30 Scott's Corner Drive Montgomery, NY 12549 Phone: (845) 457-9700 Fax: (845) 457-8799 Web: www.OrangeNYScore.com Putnam - Chapter: 678 34 Gleneida Avenue Carmel, NY 10512 Phone: (845) 225-6030 Fax: (845) 225-0311 Web: www.PutnamScore.org Rockland - Chapter: 677 4 North Main Street Spring Valley, NY 10977 Phone: (845) 426-1206 Web: www.RocklandScore.org Sullivan - Chapter: 697 c/o Sullivan County Partnership 198 Bridgeville Road Monticello, NY 12701 Phone: 845.343.1515 www.SullivanCounty.Score.org Ulster - Chapter: 533 1 Development Court Kingston, NY 12401 Phone: (845) 339-0468 Fax: (845) 339-0780 Web: www.ScoreUlster.org
Westchester - Chapter: 306 120 Bloomingdale Road White Plains, NY 10605 Phone: (914) 948-3907 Fax: (914) 948-4645 Web: www.ScoreWestchester.com
Business Resources Business Resources in NYS www.Business.gov
Just about anything you want to know
about running a business, including a
searchable database of available
grants and financial resources for
your business.
NY State Web Site www.dos.state.ny.us
Everything you need to know about
doing business in NYS can be found
within this web site including
taxation and finance.
Corporation and Business Entity
Database Search
www.dos.state.ny.us/corps/
bus_entity_search.html
See if your company’s name is
available before you incorporate.
Corporation filing information,
fees, and publications www.dos.state.ny.us/corps/
dom_busfile.html
NYS filing fees when incorporating
your business.
Domain Name Research and
Registration www.aeDomain.com
See if your desired domain name is
available for registration. A domain
name is the address your potential
customer will use to find you on the
Internet.
Government Loan Programs www.GovLoans.gov
A comprehensive list of all
Government loan programs, and how
they can financially help you start or
grow your business.
Grant Programs www.Grants.gov
Free listing of all available
government grant programs.
Minority and Women Owned
Business Development www.esd.ny.gov/MWBE.html
You will find information related to
the certification process, resources
for technical assistance, access to
capital, contract opportunities,
MWBE Events, and a vendor registry
search tool to help you find New
York State certified MWBEs.
Internet Tools and Resources www.GVOToolkit.com
Tools needed to get your business on
the Internet. Hosting, company email
accounts, video conferencing, email
marketing, video hosting and more.
Build your own website with these
tools.
NYS Department of Labor www.labor.ny.gov
Have employee questions? This is the
place to answer anything and
everything which has to do with labor
laws within NYS.
NYS Online Permit Assistance and
Licensing www.nys-opal.com
If you want to start a new business or
expand your current business, this
site will help you find the New York
State business permits you may need.
SCORE “Counselors to America’s
Small Business” www.Score.org
Main web site which contains many
business resources, business
templates, examples, and online
counseling.
US Patent and Trademark Web
Site www.uspto.gov
An agency of the department of
commerce. Just about everything you
need to know about protecting your
invention and more, can be found on
this site.
Small Business Administration –
www.sba.gov
The official SBA web site offering
programs and services that will help
you start, grow and succeed in
business.
IRS Web Site www.IRS.gov
Find all related issues with US
Federal taxes.
SBA (Small Business
Administration) www.sba.gov
You can get information on starting,
financing and expanding your
business.
Official U.S. Internet Gateway www.usa.gov
This is the official home page to all
of government.
Veterans www.sba.gov/vets
The Office of Veterans Business
Development's mission is to
maximize the availability,
applicability and usability of all
administration small business
programs for Veterans, Service-
Disabled Veterans, Reserve
Component Members, and their
Dependents or Survivors.
Women Business Owners www.WomenBiz.gov
Federal contracting opportunities for
women-owned small businesses
(WOSBs) .
Find Business Opportunities www.fbo.gov
Federal agencies are mandated to
advertise on this site. You can
download the solicitations that you
are interested in, and receive emails
on types of work that you are
interested in.
16 SCORE Business Advice ScoreBusinessAdvice.com