Using Analytics to Target your Customer

Dan Tyredtyre@hubspot.com@dantyre

Score Business Conference, Anaheim, CAApril 2011

Why bother to track your customers online?

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What to measure?

• Traffic, Keywords & Inbound Links• Social Media- FB, Linked In & twitter • Blog subscribers, links & comments• Leads, Conversions & Conversion Rates• Prospect Call ins• Customers

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How to measure analytics on your site

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Another free analytic tool

How to measure analytics on your site

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How do you get started?

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Find Me

• dtyre@hubspot.como 16 free tools to monitor your websiteo Free website grade analysis

• @dantyre on twitter• Dan Tyre- Executive at HubSpot LinkedIN• Blog.hubspot.com

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About Hubspot

• Founded 2006 – MIT Sloan School• Inbound Marketing – Drive Qualified Traffic & Leads• 200+ Employees, 4,400+ Customers

$65 Million Funding

About Hubspot