scotia csr presentation
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SCOTIABANKCorporate Social Responsibility
Thursday, November 12, 2009
AGENDA
CSR InitiativesWorkplace
Community
The Environment
Communication ToolsOnline
Sponsorship
Internal Communications
Analysis of communications tools Recommendations & Conclusion
Thursday, November 12, 2009
WORKPLACE
Stakeholders = Employees & their families, Communities
Diversity
Learning, development and leadership
Human rights in the workplace
Engaging employees
Health, safety and wellness and
Flexible work option
Thursday, November 12, 2009
COMMUNITY
Education
Health
social services and
Arts and culture
Thursday, November 12, 2009
THE ENVIRONMENTSTAKEHOLDERS:
EMPLOYEES, THE COMMUNITY AND NOT-FOR-PROFIT ORGANIZATIONS
*Environmental Efforts Within the Company
*Environmental Programs for Employees
*Environmental Efforts Within the Community
Thursday, November 12, 2009
COMMUNICATION TOOLS: ONLINE
www.scotiabank.ca
Youtube
Thursday, November 12, 2009
COMMUNICATION TOOLS: SPONSORSHIP
Nuit Blanchehttp://www.scotiabanknuitblanche.ca/home.shtml
Caribanahttp://www.caribanatoronto.com/CaribanaToronto/gallery.php
AIDS Walk for Lifehttp://www.youtube.com/watchv=3_BcO0E4-js
Thursday, November 12, 2009
COMMUNICATION TOOLS:
INTERNAL COMMUNICATIONS
Basic formats - bulletin boards, email memos, poster
Monthly internal communication newsletter Marketing-At-A-Glance (MAAG)
Intranet site – ScotiaCares
FaceForward - internal Facebook for Scotiabankers
Thursday, November 12, 2009
ANALYSIS: INTERNAL COMMUNICATIONS
With more than 51,000 employees in some 50 countries, needs a successful internal communications plan
Majority of communication from the company to employees is by means of electronics
Scotiabank introduces multiple campaigns in an effort to improve employee environments, CSR initiatives and introduce new procedures
Drawbacks with Scotiabank’s online internal communications system are that not all employees have access to a computer at home
Thursday, November 12, 2009
ANALYSIS: SPONSORSHIP
Sponsorship http://www.youtube.com/watch?v=4pLiGDW4dWA
Thursday, November 12, 2009
ANALYSIS: ONLINE
Internet is primary communication tool
Most comprehensive tool
Emphasizes importance of all stakeholders
Positions Scotiabank as a positive global citizen
Thursday, November 12, 2009
RECOMMENDATIONS
Encourage user engagement through more comprehensive social media strategy
Should consider a social media platform that encompasses all their activities and initiatives and build an audience to disseminate messages to
i.e. Scotiabank branded YouTube page, Twitter, Facebook
Use traditional methods to communicate CSR initiatives
Thursday, November 12, 2009
THE ENDThank you
Thursday, November 12, 2009