scott cook: toolkit for sxsw
Post on 18-Oct-2014
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DESCRIPTION
At SXSW Interactive 2014, Intuit's founder, Scott Cook, will share these entrepreneurial tools with attendees.TRANSCRIPT
1Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
Product VisionPRODUCT
WHO has the biggest pain? Be specific and narrow.
WHO are you NOT designing for?
What is her BIGGEST PAIN POINTor OPPORTUNITY you are focusedon? What is the INSIGHT that leadsyou to focus here?
Is there a potential NETWORKEFFECT? If yes, use the NetworkEffect Framework template toidentify both groups and the benefits for each.
What is the INSIGHT thatMAKES YOU BELIEVEyou can solve the problem?
2Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
What’s protectable
What’spainful
What’spossible
3Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
Two-Sided Platform
Solving the chicken & egg problem
What is the virtuous circle network effect?
How is the problem solved and benefit delivered?
Description of the platform
What is the unsolved problem or opportunity?
…and build durable
competitive advantage
…that we and thosewe enable,can solve
well…
Find an important, unsolvedcustomer problem
Who: … Who: …Small Business Financing Providers
4Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
Lean Experiments Loop
• Design it to be fast and frugal
• Collect behavioral data
Minimize TOTAL timethrough the loop
• Compare metrics to hypotheses
• Get to root cause
• Savor the surprises
• Write down the Leap of Faith Assumptions
• Select metric andtest method
• Declare the numeric hypothesis you expectto achieve
Inspired by theteachings of Eric Ries
5Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
6Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.