scott dickinson process book

YOUR NAME portfolio process book | P1

PORTFOLIOPORTFOLIOG R A 2 5 0 D y a n G u l o v s e n S P R I N G 2 0 1 3

Scott Dickinson

P R O C E S S B O O K


Portfolio Part 1: Gathering Reworking ArtworkAssignment

Visions and Goals StatementPortfolio Artwork

Finalized ArtworkPortfolio Part 2: Branding Yourself

Rough Sketches of LogosComputer Roughs of Logo

Final LogoBusiness Card/ Letterhead Finals

Portfolio Part 3: Designing the PortfolioRough Sketches of Portfolio Layout

Final Layout of Portfolio.Photos of Final Portfolio

Portfolio Part 5: Website DevelopmentExamples of Templates from Wix

Wireframing WebsiteMock Up Website

Screen Shots of Website FinalPortfolio Part 5: Resume

Rough ResumeFinal Resume

Designed Resume

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TABLE OF CONTENTS


PORTFOLIO PART 1

PORTFOLIO PART 1Gathering Reworking Artwork


ASSIGNMENT

Throughout the course, you will be required to complete a se-ries of assignments. Each one is specific to an area discussed in the unit. Review the materials prior to completing the assign-ment. Some will be graded based on the content and submis-sion, and others will be graded based on the submission (pass/fail).

DiscussionsWeekly discussions and critiques are designed to help you analyze and evaluate work, identify strong points and areas that could use improvement. Critiques are meant to help you along in the developmental phase of your process; they should focus on how to solve a problem to develop a design solution. Critiques and discussions should be courteous, and thoughtful. Discussion grades are awarded based on the overall participa-tion and quality.

PortfolioYou will be required to complete, layout, print and assemble a physical portfolio that is targeted toward the audience you tend to view it- perspective colleges, employment or internships in a specialty area, or freelancing. This project will provide you with the unique opportunity to produce a final piece that demon-strates your skills as a designer and a problem solver. Because it doesn't have a specific theme, you will be able to decide what will be best for your portfolio. You will receive feedback on the different stages of the project.

Web SiteYou will be required to create a professional Web site that will serve as your simple online portfolio, showcasing your work and resume. It should provide information about you and a sampling of your work to help a prospective employer decide to make contact. A web site such as this can be a very useful marketing tool to use for your job search.

Your Resume You have probably experienced the process of writing a re-sume, and possibly a cover letter. To take what you have already learned to the next level, we will also consider the "look and feel" of your resume and the possibilities of developing a new one to better target your goals.

Personal BrandingThis is probably the most disregarded part of the package. We tend to work so hard on the tangible parts (the portfolio and resume) that we disregard working on ourselves. It is about identifying who you are and where you want to go. This, in turn, will help you build a strong portfolio and resume. You will be developing a personal logo and style of branding that will be consistent through all of your layouts, from business card, let-terhead, resume, portfolio and website.

Process BookYour project submission must be accompanied by a process book—a scrapbook and journal which details the process by which you developed your designs/solutions. Because files are submitted electronically, you will need to digitize the contents of your process book in PDF format.


VISION AND GOALS STATEMENT

Who am II am an artist into graphic design, photography, drawing, and painting. Art has always been a part of me and I've always felt that I would be happiest going into this field. I am a perfection-ist and have strived to do the best at whatever I set my mind on, therefore one of my strongest points is how dedicated I am. However, my strengths can also cause my weakness. Because I like everything to be just so, I tend to take my time until I get something the way I want it to be, which is not always possible. In situations such as that, I tend to pressure myself into getting the job done more efficiently.

Branding MeMy style varies. I love bright and colorful pieces, but also in-tense and bold pieces. Sometimes I create simplistic pieces, but usually, I love intricate detail.

Plans After GraduationAfter I graduate and get my associates degree in graphic de-sign, I plan to move onto a four year college. There, I will spend two to three years to obtain my bachelor's degree. My long term goal is to graduate with my bachelor's and succeed in acquiring a job that will allow me to comfortably support myself.

PortfolioPortfolio's are important and necessary for anyone looking to get into a school or to impress their possible employers.

Target AudienceMy target audience would be a four year college. I have heard that UMASS Lowell is supposed to come to Haverhill and if that is the case, I would love to go there because of how close to home it is.

Area of SpecialtyMy area of specialty in graphic design would be Photoshop and

Illustrator. I also am very familiar with InDesign and could han-dle a project in any of these programs.

An area I would like to strengthen to broaden my opportunities is web design. I have been introduced to it, briefly, but would not consider myself confident in the field.

Design ChallengeFor my portfolio, I have a few ideas in mind. A sleeve booklet is simple and one of my options, but creating a book seems more memorable and interesting.

I love the idea of having my work all in a book, whether it be a sleeve book, or bounded to look back and reflect on my past projects.

Objectives To create a comprehensive portfolio packet that will stand out and give me an edge over other candidates applying for the same position.

To showcase my work and background.

To make a statement that leaves a lasting impression.

To build a portfolio packet that shows my versatility, compas-sion, dedication as a graphic designer, artist and photographer.

To obtain a job doing something I love such as graphic designer.

BudgetI don't really know what my budget will be, but I tend to spend what I need to, to get the result that I desire.


PORTFOLIO ARTWORK

1. Place a minimum of 10 examples of your best artwork here Even if they are not finished and you will be working on them. 2. Place 1 piece per page. 3. Write a description under each piece using the following guide: Title of Piece Client/School Date Short Description of Project Medium: digital, painting, drawing etc.4. Make a personal note about each piece: is it finished, does it need to be reworked, are you satisfied with it? What are its strong points- weak points.5. Add more pages to this section if you have more than 10 pieces.


PORTFOLIO ARTWORK

“There is something delicious about writing the first words of a story.

You never quite know where they’ll take you.”

Beatrix Potter is possibly one of the most well known children’s writers of all time, and definitely of her time. Even after her life, her stories have remained a large part of thousands of children’s’ lives. Though she is most famous for writing “The Tale of Peter Rabbit”, she has also written numer-ous other classic and beloved stories

Helen Beatrix Potter was born at 2 Bolton Gar-dens, Kensington, London on July 28, 1866. As soon as she was old enough, Potter began her education at home by her own governess. In 1878, Potter began to take art lessons and was awarded an Art Student’s Certificate for model drawing and freehand in 1880. In 1885, her education was considered complete.

Aside from her writing, Beatrix Potter also was a very talented artist. As a child, she’d spend hours sketching plants and animals, demonstrating her fascina-tion for nature. She skillfully demon-strated this again and again in her

beautifully depicted sto-ries later in life. Potter’s

stories were orig-

inally inspired by her pet rabbits. She turned her love for her rabbits into endearing children’s stories that became wildly successful. Her first rabbit was Benjamin Bouncer. In 1893, Potter bought a new rabbit following Benjamin’s death and called him Peter. This was when she created a picture letter that told “The Tale of Peter Rabbit” for the first time. In 1901, she published a privately printed edition illustrated in black and white and in 1902, Fredrick Warne & Co. published the story and Potter’s journey as an author and illustrator officially began.

After writing and creating art for over a dozen children’s stories, Beatrix Potter moved into Cas-tle Cottage in Sawrey, England where she would spend the rest of her life. Here, she continued to write, draw, and paint and eventually completed over twenty successful stories.

In 1943, Beatrix Potter passed away at Castle Cottage at age 77. Although her life had ended, Potter’s stories and art have lived on and im-pacted the lives of so many. In 2006, a film was even made based on her life titled, “Miss Potter”. Her work can still be found in libraries and book-stores, even 100 years later. Beatrix Potter and her work will remain a part the childhoods of so many for so many more years.

The following page shows a list of Potter’s titles:

1902 ~ “The Tale of Peter Rabbit”1903 ~ “The Tale of Squirrel Nutkin” and “The Tailor of Gloucester”1904 ~ “The Tale of Benjamin Bunny” and “The Tale of Two Bad Mice”1905 ~ “The Tale of Mrs. Tiggy Winkle” and “The Pie and The Patty-Pan”1906 ~ “The Tale of Mr. Jeremy Fisher”, “The Story of a Fierce Bad Rabbit”, and “The Story of Miss Moppet”1907 ~ “The Tale of Tom Kitten”1908 ~ “The Tale of Jemima Puddle-Duck” and “The Roly-Poly Pudding”

1909~ “The Tale of the Flopsy Bunnies” and “The Tale of Ginger and Pickles”1 9 1 0~ “The Tale of Mrs. Tittlemouse”1 9 1 1 ~ “The Tale of Timmy Tiptoes” and “Peter Rabbit’s Painting Book”1 9 1 2 ~ “The Tale of Mr. Tod”1 9 13 ~ “The Tale of Pigling Bland”1 9 17 ~ “Appley Dapply’s Nursery Rhymes” and “Tom Kit ten’s Painting Book”1918 ~ “The Tale of Johnny Town-Mouse”1922 ~ “Cecily Parsley’s Nursery Rhymes”1925 ~ “Jemima Puddle-Duck’s Painting Book”

www.peterrabbit.com

Beatrix Potter Publication Design2012NewsletterInDesign


PORTFOLIO ARTWORK

Benjamin MooreGraphic Design 22013FolderInDesign and Illustrator


PORTFOLIO ARTWORK

Teenage Dream

I Kissed a Girl

E.T.

The One That Got Away

Hot n’ Cold

Last Friday Night

Waking Up in Vegas

Firework

California Gurls

...and much more!

Katy Perry Publication Design2012BrochureInDesign


PORTFOLIO ARTWORK

Ice Cream Treats since 1939!

DUMSER’S

DAIRYLAND12305 Coastal Highway

124th Street & Coastal HighwayOcean City, Maryland 21842

(410) 250-5543 ~ fax (410) 250-5518

Dumser’s Flavors•Vanilla•Chocolate•Strawberry•Coffee•Banana•Oreo Crush•Peanut Butter Fudge•Mint Chocolate Chip•Butter Pecan

•Black Raspberry• Coconut Chocolate Chip•Hawaiian Delight

(seasonal cherries, pineapples and bananas in vanilla ice cream)•Sugar-Free Vanilla

(Breyers)•Flavor of the Day

Thick Milk Shakes

Made with any flavor hand-dipped ice cream.

•Regular (16 oz.) - - - - $4.46•Large (22 oz.) - - - - - - - $5.25•Regular Malt (16 oz.) - $4.96•Large Malt (22 oz.) -- $5.75

Ice Cream Sodas and Floats

All topped with whipped cream and a cherry.

•Orange Ice Cream Soda - - Orange syrup, vanilla ice cream.

•Cherry Ice Cream Soda - - Cherry syrup, vanilla ice cream.

•Chocolate Ice Cream Soda - - Chocolate syrup, vanilla ice cream.

Ice Cream Treats

Sundaes include your choice of any of our fresh ice cream flavors!

Choice of toppings are as follows:Hot Fudge, Strawberry, Caramel, Pineapple, Peanut Butter, Marshmallow, Chocolate Chips, Butterscotch,

Crushed Peanuts, M&M’s, Wet Walnuts, Crushed Peanut Butter Cups, Reese’s Pieces, Chopped Almonds, Snickers,

Crushed Oreo Cookies, Butterfinger, Chocolate Syrup by Ghirardelli

(whipped cream and cherry included on all sundaes)

EXTRA TOPPINGS -- $.70 each

ICE CREAMBy the dip in cones or cups.

One Dip -- $3.28 ~ Two Dips - - $4.22 ~ Kids - - $2.34

Cones Available: Cake or SugarWaffle cones - - 25¢ extra

SOFT ICE CREAMVanilla, chocolate or mixed. This is real ice cream, not ice

milk. Available in season.

Small - - $3.28 ~ Large -- $4.22

Chocolate Jimmies - - 50¢ extraRainbow Sprinkles - - 50¢ extra

Any Flavor Hand-Packed To Go!Pint -- $5.50 ~ Quart -- $6.50 ~ Half-Gallon -- $8.50

Small Sundaes1 Scoop, 1 Topping- - - - - - -$3.99- - - - - - -

Regular Sundaes2 Scoops, 2 Toppings

- - - - - - -$5.63- - - - - - -

Super Sundaes-- - - - - -$7.50- - - - - - -

•Peanut Butter Supreme -- Three dips of peanut butter fudge ice cream covered with peanut butter topping, hot fudge, Reese’s Pieces, whipped cream and a cherry.

•Meltdown -- Three dips of our creamy vanilla topped with hot fudge & warm caramel over a split banana

•Dieter’s Revenge -- Three dips of our creamy vanilla ice cream topped with hot fudge, chocolate chips, crushed Oreos, whipped cream and a cherry.

•Mint Chocolate Sundae -- For a cool treat, three dips of old-fashioned mint chocolate chip ice cream covered with hot fudge, crushed Oreo cookies, whipped cream and a cherry.

•Gorilla’s Treat -- Three dips of fresh banana ice cream over a split banana covered with chocolate sauce, whipped cream and a cherry.

•Southern Treat -- Three dips of our famous butter pecan ice cream (made the old-fashioned way) covered with butterscotch topping, chopped almonds, whipped cream and a cherry.

•Nutty Buddy -- Three dips of our famous peanut butter fudge ice cream covered with hot fudge, peanuts, whipped cream and a cherry.

• C M P -- Three dips of our creamy vanilla ice cream covered with chocolate syrup, marshmallow topping, peanuts, whipped cream and a cherry.

•Triple Chocolate Sundae -- Three dips of rich chocolate ice cream (our own recipe) topped with hot fudge, chocolate chips, chocolate jimmies, whipped cream and a cherry.

•Mocha Madness -- Three dips of our homemade coffee ice cream topped with chocolate sauce, chocolate jimmies, whipped cream and a cherry.

•Banana Split -- Vanilla, chocolate and strawberry ice cream over a split banana, topped with pineapple, chocolate sauce, strawberry sauce, whipped cream and a cherry.

Desserts

•Double Chocolate Ice Cream Soda

- - Chocolate syrup, chocolate ice cream.•Root Beer Ice Cream Soda

- - Root beer syrup, vanilla ice cream.

•Ice Cream Float - - Any ice cream flavor combined with Coca-Cola, Root Beer, Orange, Cherry, Caffeine-free Sprite.

- - - - - - -$4.50- - - - - - -

• Apple Pie - - - - - - - - - - - - - - - -$4.25

• Apple Pie ~ a la Mode - - - - -$5.25

• Strawberry Shortcake- -$7.50

• Fresh Fruit - - - - - - - - - - - - -$4.99

Brownie Sundae

Two dips of vanilla ice cream on a chocolate brownie covered with hot fudge, whipped cream and a

cherry. Available year round.

- - - - - - -$7.50- - - - - - -

Memorial Day – Labor Day 7 am to 11:30 pm daily

Off-season 7 am to 8 pm daily.

Dumser's Dairyland Publication Design2013MenuInDesign


PORTFOLIO ARTWORK

MedusaGraphic Design Honors Project2011Illuminated Manuscript Fine Art


PORTFOLIO ARTWORK

Friendship, Trust, Love, FamilyHigh School Art Project2011Acrylic PaintingFine Art


PORTFOLIO ARTWORK

Prom DressDrawing 12011charcoal drawingFine Art


PORTFOLIO ARTWORK

Fruit BowlDrawing 12011charcoal drawingFine Art


LibraryDrawing 12011perspective pencil drawingFine Art

PORTFOLIO ARTWORK


Sheet Drawing 12011charcoal drawingFine Art

PORTFOLIO ARTWORK


VaseDrawing 12011charcoal drawingFine Art

PORTFOLIO ARTWORK


SkullDrawing 12011charcoal drawingFine Art

PORTFOLIO ARTWORK


7 WordsPublication Design2011Play on wordsIllustrator

PORTFOLIO ARTWORK



PORTFOLIO ARTWORK


Photography

PORTFOLIO ARTWORK


HawaiiPhotography 2012

PORTFOLIO ARTWORK



PORTFOLIO ARTWORK


FINAL ARTWORK

1. Place your final 10 pieces here that you have reworked. If you already have finalized pieces then skip this section. Add as many pages as needed to this section. 2. Place 1 piece per page. 3. Write a description under each piece using the following guide: Title of Piece Client/School Date Short Description of Project Medium: digital, painting, drawing etc.4. Make a personal note about each piece: is it finished, does it need to be reworked, are you satisfied with it? What are its strong points- weak points.


BRANDING YOURSELF

PORTFOLIO PART 2Branding Yourself


INSPIRATION BOARD

1. Paste a bunch of thumbnails of logos (business cards) that you like the style. Go to Pinterest and search business cards, Id systems, or logos

This page is for inspiration only to help you develop a look for your personal logo that you will be using on business cards, letterhead, web site, and portfolio.


LOGO ROUGH SKETCHES

Paste your rough hand drawn sketches of ideas for your logo here. They only need to be thumbnail in size.


COMPUTER ROUGHS

Paste your computer roughs of your logo here. They only need to be thumbnail in size.


FINAL LOGO

Paste your final logo here. Full size


BUSINESS CARD/LETTERHEAD

Paste your final business card and letterhead here. Full size


DESIGNING THE PORTFOLIO

PORTFOLIO PART 3Designing the Portfolio


ROUGH SKETCHES OF PORTFOLIO

Paste your sketches for the layout of your portfolio here. Example: sleeve style, booklet style, box style, mounted on boards, cds

Where an how do you plan to attach your logo to the front of the portfolio or cover page?

How will you incorporate a look and feel throughout the layout so that everything is branded and stays consistent?

Make sure you have a color theme, look and feel, typeface consistency. Every piece should look like it works with the others.

Categorize your pieces commercial verses fine art.

The more organized you are the easier an interview will go.


FINAL LAYOUT PORTFOLIO

Paste your final layouts here.


PHOTOS OF PORTFOLIO

Print and assemble your entire portfolio. On this page paste photographs of your final portfolio. Make them large. 1 - 2 per page onlyAdd as many pages as needed.Take high res photos make your portfolio look fabulous with great photography and lighting


WEBSITE DEVELOPMENT

PORTFOLIO PART 4Designing the Portfolio Website


WEBSITE TEMPLATES

Paste screen shots of template layouts you like from wix.com.Paste a minimum of 5 possible templates. Add pages if needed.


WIRE FRAMING WEBSITE

Paste computer wire framing of your websiteWebsite must have home, gallery, about, contact pages


MOCKUP WEBSITE

Paste photoshop mock up of your website.This will show the entire look and feel of your site


WEBSITE SCREEN SHOTS

Paste screen shots of your final website hereTake shots of each page.Add pages if needed.


RESUME

PORTFOLIO PART 5Resume


ROUGH RESUME


FINAL RESUME


DESIGNED RESUME

scott dickinson process book

Documents

physical portfolio

o v s e n s p r i n

reworking artworkyour

final piece

discussionsweekly discussions

specialty area

web siteyou

problem solver