scott karp 10 secrets of web native publishing
TRANSCRIPT
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10 Secrets of Web-Native Publishing
Scott KarpEditor & Publisher
PUBLISHING 2.0www.publishing2.com
Scott KarpCEO
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10 Secrets of Web-Native Publishing
1. It’s easy
2. It’s high velocity
3. A blog is web-native CMS
4. People are publishing brands
5. It’s a conversation
6. It’s an open process
7. Your niche is your neighborhood
8. Readers want to be sent away
9. Links power distribution on the web
10. Domains are a distribution platform
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Trade Publishing In My Spare Time
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Video Is As “Easy” As Text
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Increasing the Velocity of Publishing
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Weekly Publisher Goes Daily
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Every Publisher Can Be High Velocity
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A Blog Is A Simple, Web-Native CMS
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Why Blogging Software Is Web-Native
Blog CMS Features Why It’s Web-Native
Reverse chronological order Easily see what’s new
RSS feed Easily see what’s new
Comments It’s a conversation
Trackbacks It’s a neighborhood
Tags Everything is miscellaneous
Permalinks So links don’t die
Archives The best content has a long shelf life
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The New York Time’s Blog Ghetto
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Wall Street Journal’s Web-Native Innovation
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Individuals As Publishing Brands
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Look Who’s Talking
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Your Readers Talk To You, And You Talk Back
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Talk Like A Real Person
Speaker Pelosi is saying she wants a vote on energy legislation by the Thanksgiving break, with a House vote as early as next week. Given the wholesale rejection of market forces and domestic supply so far, we doubt any House-Senate "compromise" will address America's energy needs, but there are varying degrees of possible lousiness. Adoption of the Senate's CAFE standards would be lousy-cubed.
Now, we like to mock Lou Dobbs as much as the next blog. (Obviously. We have a blog category, "Dobbs Watch.") Dobbs IS a classic blowhard and populist bully, and on free trade he's wrong. And yes, he has a big megaphone. But we also worry about lending him too much influence. He's not why free trade is suffering as an issue.
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Every Publisher Can Have Personality
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Here’s What We’re Up To
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Show The Sausage Getting Made
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Take To Your Neighbors -- And Link To Them
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Linking To Your Neighborhood - Links As Content
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Why Should You Send Your Readers Away?
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Sending People Away Is What Google Does
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Give Links and Yeh Shall Receive Links
Go to search.yahoo.comEnter link:yourblog.com
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Why Links Matter
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Links Are The Web’s Distribution System
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Getting Linked To Your Neighborhood
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Domain Sharecropping
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bits.blogs.nytimes.com
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The Power Of Domains
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10 Secrets of Web-Native Publishing
1. It’s easy
2. It’s high velocity
3. A blog is web-native CMS
4. People are publishing brands
5. It’s a conversation
6. It’s an open process
7. Your niche is your neighborhood
8. Readers want to be sent away
9. Links power distribution on the web
10. Domains are a distribution platform
![Page 33: Scott Karp 10 Secrets Of Web Native Publishing](https://reader033.vdocuments.net/reader033/viewer/2022052912/55a08e111a28ab77228b47d6/html5/thumbnails/33.jpg)
Scott KarpEditor & Publisher
PUBLISHING 2.0www.publishing2.com
Scott KarpCEO