scott kveton scalable and repeatable business models
TRANSCRIPT
Scalable & Repeatable Business Models Scott Kveton February 11th, 2013
3 Tales & 3 Lessons
Father, Geek, Foodie, Pizza Maker & Bacon Lover.
TALE #1: For the Love of Bacon
I sold bacon on the Internet.
WTF?
Timeline • Have few beers with friends • Joke about “selling bacon on the Internet” • Talk trash about it • Buy domain name • Realize you’re committed (aka “oh shit”) • Set a date • Go!
Launch in 30 days.
Figure it Out: Go! • Fulfillment • Inventory • Website technology • Promotion/marketing • Content • Price Points • Product – Bacon • Product – T-Shirts
Technologies We Used • Google Checkout • JS-Kit – Reviews • IntenseDebate – comments • WordPress – Blog • AWS – Backups • Vimeo – vids • Ads: Google, Facebook &
MySpace • Google Analytics • RingCentral - Phone/Fax • UserVoice – Feedback • Linode – Hosting • MyCorporation.com
• Bank of America • Endicia – Postage • USPS – Shipping • HP - inkjet printer • iMovie, Photoshop • Craigslist - Fridges/Freezers • Friends – Models • Designer - Wives
We did it in 21 days.
LESSON #1: Ship Fast and See if the Market is There
TALE #2: For the Love of Airships.
1. Business model from day 1. 2. Launch in 30 days or less. 3. Company name must have
“Airship” in it.
Guidelines
How do you tell everybody in the world about your company?
Getting the Word Out
Getting the Word Out
Perfect target audience: • Rabid developers • Captive audience • Been in line for hours • Don’t tend to think ahead
End of the line
Started with “Basic” & “Call for pricing”
LESSON #2: You will spend a shit ton of time on pricing and packaging. Think long and hard about it.
TALE #3: More Than Just Push.
Turn Location into Loyalty
Identified Digital Wallets as 3rd Investment Wave
1. Advertising 2. Apps 3. Passes
LESSON #3: Your customers will tell you what you‘re supposed to sell them. Not the press.
Conclusion: • Launch early, find your market • Think hard on pricing/packaging • Listen to your customers
