Managing Digital Content Presented by Scott Smith

Who Am I?Director of Digital Strategy for Chicago magazine- Web, e-mail newsletters, mobile, social media

Formerly Web editor at Playboy.com, Time Out Chicago, Chicagoist

Someone who uses almost all of these tools

Lousy at making PowerPoint presentations

What I'll cover todayTools for producing and distributing digital content What do these tools do?

What problems do they solve?

Why they work

What I won't cover todayHow you'll use them

Best practices iPad applications

Facebook

What these tools help you doReport PublishPromote

Research

Top 5 toolsEvernote Wordpress Tweetdeck

Storify Google Analytics

EvernoteWhat does it do? Store and collect notes, links, images, sound Why does it work? Collect via multiple platforms; all content in one place organized via tags

TweetdeckWhat does it do? Organizes Twitter friends, followers, mentions, searches Why does it work? Fast access to lots of information from multiple accounts

Caveats: Lacks internal analytics

StorifyWhat does it do? Takes several tweets, videos, blog posts, pictures and organizes them into a conversation Why does it work? Allows you to follow back and forth between users; organize responses; add notes

Caveats: Clunky interface

WordPressWhat does it do? Creates an in-house site or CMS without purchasing a separate product Why does it work? Customizable, scalable, flexible

Caveats: You'll need a developer, servers, hosting

Google AnalyticsWhat does it do? Tracks website traffic and usage Why does it work? The most robust set of tracking tools available for free; easy to install

Caveats: Tough to drill down into

Other tools for managing content

TumblrWhat does it do? Creates communities around blog content; allows for easily republishing Why does it work? Makes it easy to quickly publish a variety of content: video, photo, text, chats, etc.

Caveats: Content is hosted off your site

VimeoWhat does it do? Publish great-looking video and store it online Why does it work? Accessible and embeddable anywhere

Caveats: Size limitations without Pro subscription; noncommercial use Kaltura Community Edition - Open source solution

UstreamWhat does it do? Live-stream events/discussions online to a wide audience Why does it work? Social media integration especially Facebook; runs on any site and many mobile phones

Caveats: Quality dependent on equipment

SoundCloudWhat does it do? Store, send and publish audio online, allow for downloading or embedding

Why does it work? Embeddable on a variety of sites; professional-looking; easy-to-use

Caveats: Free version limited; Google's Flash player if storage not an issue

FlickrWhat does it do? Display and store photos from content creators or community members Why does it work? Easy to upload, tag, create galleries

Caveats: Won't integrate with analytics/ads on your site

Cover It LiveWhat does it do? Live chat with readers; incorporates video, social media, polls Why does it work? Promotes your intelligence, instant feedback

Caveats: Need a producer + talent

Twitter listsWhat does it do? Keeps track of Twitter users by topic Why does it work? Bookmarking; immediate access to sources; can be used in a widget

UberSocialWhat does it do? Access to full Twitter functionality on a mobile phone without need to access site Why does it work? Integrates geolocation into tweets; works well across various platforms; live-tweet from the field

Caveats: Occasionally slow

TwitpicWhat does it do? Hosts photos taken with a mobile phone/posts to Twitter, Facebook, etc Why does it work? Allows for posting of and promotion of content at the same time

Caveats: Can't auto-tag, organize easily

Bit.lyWhat does it do? Shortens links for posting to Twitter and other social media; displays some analytics Why does it work? More room for comments; encourages retweets; tracks reach

Caveats: Works best on site, not in mobile apps

ChartbeatWhat does it do? Real-time tracking of traffic and which pages have the most readers Why does it work? Instant feedback; displays engagement

Caveats: $10/month for only one site, two logins

Google AlertsWhat does it do? Tracks mentions of you, your brand or the subjects you cover Why does it work? Infinite possibilities, varied tracking and reporting ability

Google MapsWhat does it do? Organizes location information in a map Why does it work? Gives readers context for venue-heavy writeups

Caveats: Tough to include longer blurbs

LinkedInWhat does it do? Allows for publishing a resume or other professional profile and track contacts Why does it work? A way to keep the professional separate from the personal

Caveats: Most functionality requires pay or revealing profile

DisqusWhat does it do? Organize, moderate, publish and promote comments on your site Why does it work? Works on many sites; most CMSs don't handle comments well; treats comments like content

Caveats: Content is hosted off of your site

Sites for researchMashable Romenesko MediaShift

Expanded list of free/cheap tools:http://lisa-bu.blogspot.com/p/tools.html

Contact InfoEmail: ourmaninchicago@gmail.com Twitter: @ourmaninchicago Tumblr: ourmaninchicago.tumblr.com

Links from this presentation: On the ASBPE site

Q&AWorkflow: Basecamp or Campfire