The Value of the Visual Voice Say that three times fast

Selected philosophies of Scott Hull Associates

ORIGINAL ART WORKS .

Nothing against words. We love words; don’t get us wrong. But the right image can often inspire a quicker understanding of a concept. And now that time is just about the scarcest commodity there is, that speed of processing – and of sharing, of course – delivers huge value to our clients. So is the tired cliché right? Is a picture really worth a thousand words? We’re not sure. But compared to those thousand words, a picture is sure a lot quicker to read.

Scott Hull Associates has had the opportunity to work with an incredible list of clients, from national advertising agencies and design firms to Fortune 500 companies. Our artists have appeared in Fast Company and Wired magazine, the Harry Potter book series, as well as campaigns for Coke and Nike, to name a few. We’d love to add you to that list.

CORPORATIONSNikeStarbucksLoewsYUMMDisney ResortsMajor League BaseballNational Football LeagueJ P Morgan ChaseLand’s EndMicrosoftRedboxPerfetti Van MelleHayward BakerHasbro

AGeNCIeS & DeSIGN GROuPSPentagramLandorLeo BurnettEnergy BBDOCramer KrasseltG2DDB ChicagoPublicisVMA InternationalAbelson TaylorDeutsch Design Works

eDITORIALHarvard Business ReviewFast CompanyMagazine GroupThe AtlanticWired MagazineBon AppétitJamie MagazineBarron’sReal SimpleWine SpectatorNorte Dame Alumni

MuSeuMS & DISPLAySMiami Children’s MuseumNCAA College Football Hall of FameCincinnati Reds StadiumHuskies Hall of FameHouston Astros StadiumEdison StadiumHRhodesWorks1220 ExhibitExPlusCIP InternationalHOKNational Civil War MuseumCenter for Disease Control

PubLISHINGScholasticArthur A. Levine BooksBantam BooksHarper CollinsHarcourt BraceChronicle BooksTor BooksSimon & SchusterCrown PublishingStorey PublishingPenguin PublishingLoyola University

bRANDING AND PACKAGINGJohnson & JohnsonBeringer Blass EstatesProctor & GambleHasbroMilton BradleyLPKSoutheast Brewing CompanyGolden Axe CiderLandor

PRODuCT LICeNSeSAntiochOut of Print ClothingNew Creative EnterprisesBath & BodyEK Success

NON-PROFIT ORGANIzATIONSU.S. Postal ServiceCatholic Health AssociatesAmerican Red CrossAmerica Heart AssociationSave the ChildrenDisabled American VeteransOrchard Group

SCOTT HuLL ASSOCIATeS937-433-8383scott @scotthull.com

If nobody feels anything, nobody will do anything.

That’s why, in our opinon, moving the market

always comes down to moving a person – evoking

an emotion.

What evokes emotion more effectively than Art?

th e th r e e Ste PS OF SCOtt h U LL ASSOCIAte S:

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OrIgINAlIty

We’re noticing the movement back to organic, hands-on design, which of course represents an opportunity for the illustrator. Agencies and design groups seem to be searching for a way to connect with their consumer, not just get their attention for a fleeting moment, and illustration is a natural fit.

COllABOrAtION

To be truly effective in today’s media-saturated environment it takes many people working together, with a shared set of objectives, to create the visuals that will trigger a response. Each of our artists work closely with the client to create original artwork that enables them to tell their story.

reSultS

Getting on the consumer’s radar screen, and staying for longer than a blip, requires a feat bordering on the impossible. The successful illustrator needs to harness these trends into viable visuals that move markets. We believe that a strong original illustration will connect with our client ’s consumer in a way that no other medium can and will create measurable response.

+ =

With more than 30 years of experience creating visual solutions in partnership with a variety of clients, Scott Hull Associates knows that a successful image is the result of three key elements:

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OrIgINAlIty+ COllABOrAtION = reSultS

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IT’S NOT juST AbOuT ART. IT’S AbOuT SOLVING PRObLeMS IN uNIque WAyS.

ORIGINALITy

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The artists at Scott Hull Associates are always doing new and interesting things. Here are just a few examples.

The easiest way to stand out is to do

something completely new. Imitation

is anonymity, surefire.

MARK PeRNICeMASK PROjeCT

LARRy MOORePAINTING HISTORy: THe LAST SHuTTLe LAuNCH

ANDReA ebeRbACHPeT PORTRAITS

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Surely, at some point, Mark Pernice’s mom must have told him that if he made a funny face long enough it would stay that way. But Mrs. Pernice probably didn’t account for his ingenuity in making sure that exact thing happened for real when young Mark used Apple’s Photo Booth, a moonlighting mask maker out of Minneapolis and some great photos of the results to create an unmistakable self-promotional art experiment.

It took a little figuring out and a whole lot of sculpting, but once it was finished Mark’s idea turned out just as he’d planned. It also garnered a response way beyond what he’d anticipated: 1.5 million image hits in the first three months, write-ups in Wired, The Huffington Post, Fast Company, Gizmodo, DesignBoom, Booooooom, Glamcult, Buzzfeed and It’s Nice That, to name a few. Thanks to the massive viral response, Mark now has a growing following and an instantly recognizable face. (Sort of.)

OrIgINAlIty MArK PerNICe MAKeS A FACeAt 1.5 MIllION

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Growing up just a stone’s throw from Cape Canaveral, Larry Moore was always fascinated by the space program. Having a father who was Apollo Operations test manager didn’t hurt, either. But he didn’t aspire to be an astronaut: “When I was 11, my dad took me to visit the studio of one of his friends, an artist for NASA. He was working on a painting of an astronaut on the moon with the lunar landing module in the background, and it hadn’t happened yet. Right then it hit me, “That’s what I want to do”. Many years later, Larry got the opportunity to come full circle by documenting the final launch of Atlantis – on canvas.

Larry managed a distinctive effect with a low-tech approach: “It was sorta funny, as all these other guys there in the press area were setting up their HD 360 view cameras with sat uplink hardware in custom plastic covered boxes, there I was standing with brush in hand painting away.” And though the experience was an unforgettable privilege for Larry, he’s actually ready to part with the fruits of his labor. “Yes, the originals are for sale, price on request. I don’t generally keep my paintings, I keep the memories.”

OrIgINAlItylArry MOOre + PAINtINg HIStOry: tHe lASt SHuttle lAuNCH

Andrea Eberbach has a special understanding of our shorter, furrier counterparts and will be the first to tell you how fun it is to do what she’s done here: try and capture each animal’s personality in a portrait.With three cats of her own – L.T., Jimmy and Bella – as well as healthy friendships with all the dogs in her neighborhood, Andrea does not discriminate amongst her fuzzy friends. And she’d never, ever pledge allegiance to either side of the dog/cat controversy. As far as she’s concerned, they’re all too charming to choose a favorite.

Just look at it: An incredibly charming series of pet portraits. It’s tough to describe what gives them their appeal, but maybe that’s to be expected. As Andrea says, “The relationships we have with our cats and dogs go beyond logic. There’s just an irresistible bond we share with them.”

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OrIgINAlIty ANDreA eBerBACH + Pet POrtrAItS

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HOW IT WORKS You describe the missing piece in your puzzle, and Scott helps find the artist who’s a perfect fit. Evocative illustration, whimsical typography, exactly right logo or none of the above, we’ll make a match.

LISTeNOur artists love working as a team. They listen to your ideas closely, and might even improve on them a bit. We have a definite stake in seeing things turn out well — even though it’s ultimately your idea, we’re working hard on it. So you get the professionalism of seamless collaboration, but with the full engagement of a passionate artist.

POLISHCustom art is how you stand out from the crowd. That’s why we provide artwork that’s guaranteed to be one-of-a- kind and specific to your brand. Of course, it’s also polished to pristine inimitable standards, ensuring that you look your best – and not like anybody else. We work until you’re happy.

PReSTOVoilà. A promising brainstorm is transformed into a living, breathing illustration. Which is when you get the files exactly as you need them to be, whether the art is going on the side of a soup can or the side of building. We’re creative folks, sure, but we’re also pros who know and understand real-world applications.

Asking the right stuff up front helps us maximize your investment down the road. See just how easy it is to get the ball rolling to create something new – something that changes everything.

PRICING AND INVeSTMeNT

Let us work with your budget and see if we can’t keep the bang/buck ratio right where it should be. Since pricing can be stressful, preparation is the key. Knowing you have the right information, as well as knowing the parameters of what to ask for, will give everyone the confidence needed to be successful. Asking the right questions to determine your needs, the usage of work and extent of usage.

Be prepared at the beginning with the following information to evaluate the project investment. The prices depend upon many factors, including the use that the buyer intends to make of the work, the size and stature of the geographical area, the client’s budget, the urgency of the deadline, the complexity of the project and the reputation of the talent. We need to know what your highest expectations are for the project, as well as a bottom line list such as:

uSAGe OF WORK[ ] What are your customer’s usage needs?

[ ] Media: Are the needs within presentations, print, trade ads, media, non-household promotions, packaging, Internet or other applications?

[ ] What is the circulation or the number of pieces printed?

exTeNT OF uSAGe [ ] Is this for presentation use for a client meeting or focus group?

Is this one-time reproduction rights in print or media to the specific market or geographical area?

[ ] Is this for unlimited usage within specific market, geographical area or period of time?

[ ] Is this for non-exclusive, exclusive, exclusive rights or all rights under copyright law or multiplied use without the permission of the firm?

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COllABOrAtION IS ONe OF Our StrONg SuItS. tHrOugH COllABOrAtION WItH ClIeNtS, Our ArtIStS gAIN A StrONg uNDerStANDINg OF tHe SuBjeCt MAtter. WHICH trANSlAteS INtO POWerFul ArtWOrK. WHICH trANSlAteS INtO reAl reSultS.

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WORKING WITHSOMeONe ISbeTTeR THAN FOR SOMeONe.

COLLAbORATION

Original artwork lends itself to an

original idea, rather than an idea

yielding and compromising to the

misleading “cost-effective” solution.

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ORIGINALITy

Pringles brand needed a fresh energetic look for its new line of Extreme flavors. With an already established relationship, they turned to Michael Bast to give it the emotion that photography could not capture.

COLLAbORATION

Michael bast worked closely with LPK in Cincinnati and, with their strategy and his vision, combined efforts to surpass the needs of the Pringles Brand.

ReSuLTS

A seamless process from design, illustration and production that resulted in a happy client with an effective package.

LPK + MICHAeL bAST

+ =

MICHAel BASt

The Design team at LPK needed to push the Pringles brand into an even more energetic direction, and they had a hunch that photography wouldn’t trigger the response they had in mind. Actual pickles can only do so much. Michael Bast, the accomplished food artist, was able to help.LPK chose to visit scotthull.com, where they found an intuitive search engine that helped them track down artists with the aesthetic that they were after. Michael worked alongside the LPK design team, providing them with tight

sketches and files catered to their needs. The result of knowing their idea has been realized? LPK likes to call it “Warm and Fuzzy Goodness.”Michael Bast has worked with such clients as Hidden Valley ranch, Celestial Seasonings, Keebler, Sunkist, and other brands you’ve probably got in your cupboard. See more of his work at the newly designed scotthull.com.

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COllABOrAtION lPK + MICHAel BASt

LPK + M ICHAE L BAST

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A while back Motto asked Scott Hull Associates’ Penelope Dullaghan to collaborate on a new brand identity for their client Teamotions. Teamotions was established in 2008 after Rachel Crawford tragically lost her twin daughters, and her few moments of peace were found in her tea ritual. Her sister Crystal said, “I wish there was something I could put in your tea to make you feel better.” And knowing nothing like that existed, the two of them decided to create it themselves. The company they formed now offers teas blended with herbs that help the body handle stress, boost immunity and support emotional well-being, transforming a simple cup into a healing experience.

The collaboration began with a mood board Penelope created to establish a visual starting ground (love mood boards!). Then she came up with an abstract icon that represented a person wrapped around a cup of tea and also evokes an image of a mother holding her baby. Penelope must have drawn a hundred of those little guys until one was deemed “perfect”. Next came hand-lettering which was just as exhaustive, none of which made it to the final, unfortunately. But the exercise in typography and variation couldn’t be beat! The final logo was then applied to packaging and collateral, with each flavor being differentiated by color.

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COllABOrAtION teAMOtIONS + PeNelOPe DullAgHAN

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Not every world-famous chef would have a Gardening section in his magazine, but Jamie Oliver certainly does. In fact, he has his own gardener – Peter Wrapson – and Jamie Magazine art director Adrienne Pitts was determined to reflect Peter’s passion with the perfect illustration.

“Gardening appears in the front of the magazine with a lot of newsy items surrounding it,” she explains.

“As such, the pages really need to sing out – be colorful, attention grabbing, and beautiful.” And, because of the broad range of topics covered from issue to issue, Adrienne needed an illustrator who could illustrate not only food, but

also “plants, people, activities, inanimate objects… The list goes on!” With Meg Hunt, she knew she’d found her girl.“This section has become an ongoing job for Meg, as her colorful style and attention to detail really combine to create illustrations that jump off the page. Some of the topics are a little tricky, but she always comes up with charming and detailed works that enhance the words on the page. She’s a delight to work with and strengthens the visual brand of our magazine.”

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COllABOrAtION jAMIe MAgAzINe + Meg HuNt

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ORIGINAL ART WORKS.

ReSuLTS

ORIGINALITy + COLLAbORATION = ReSuLTS

We have collected a few case studies to illustrate how ORIGINALITY + COLLABORATION = RESULTS in our day to day operations.

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FRCH + MARK REIDY

AIRHeADS + LISA BALLARD

PANeRA bReAD + CURTIS PARKER

jOHN MAGGARD + HAYWARD BAKER

3,000 advertising messages. That’s the

daily average for today’s consumer.

You must show them something

they’ve never seen before.

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When FRCH initially contacted Mark Reidy, they were looking for help to visualize the new Great American Ballpark in Cincinnati, Ohio. What they didn’t expect was an entire visual identity inside and out. Mark was able to create art for the ballpark’s logo signage, exterior sculptural bas-relief, and two murals showcasing the great teams in Red’s history translated into interior mosaics. Mark’s iconic talent and expertise at production enabled FRCH to shine in the eyes of their client, and the stadium to shine in the eyes of the fans.Great American Ballpark in CIncinnati, Ohio was sculpted into a 50ft bas

relief. Mark worked hand in hand with the sculptor to supply the final art in a way that made the process go smoothly. The final effect is a welcome sight.Mark Reidy’s heroic post-modern style was perfect for translating into a series of mosaic murals that hang inside the main entrance of the park. The two murals depict the great teams of Reds history.

ReSuLT An entire visual identity inside and out that helped the stadium to shine in the eyes of the fans while keeping the history of Cincinnati.

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reSultSFrCH + MArK reIDy

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Did you know Panera Bread builds each bakery cafe from the ground up, with architects and designers thinking through all aspects of the project, including which neighborhood it’s in? Realizing that, it makes sense that they wouldn’t choose off-the-shelf art for their carefully considered spaces. And in the case of this custom mural for a building-side in a California location, SHA artist Curtis Parker cooked up a 40 x 12-foot painting that reflected the history of the city — local planners were emphatic that it couldn’t be about Panera itself — as well as evoking the feel that Panera was looking for.

ReSuLT VP / Design Creative at Panera Bread Jay Jung said “It turned out to be an amazing piece of art and full of incredible detail and activity” and we’d agree. Curtis did a fantastic job. Jay also mentioned enjoying the collaboration with Curtis, saying “it worked beautifully, just discussing the objectives of the project directly with the artist.” And as little bit of project trivia, Jay added, “If there just happens to be a small group of work men in an obscure corner of the mural enjoying a sandwich from Panera, I really can’t tell you how that got in there!”

reSultSPANerA BreAD + CurtIS PArKer

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Mikey Burton wasn’t really a big reader as a kid. But by 2008, when he was a student at Kent State, he was wishing he’d taken more time to crack a book or two, and was looking for a way to help other kids avoid his mistake. So for his master’s thesis project, Mikey picked books that were about questioning authority (always a popular topic with junior-high audiences) and gave them the edgy, illustrative rock-art cover treatment.

ReSuLT After four months of reading, sketching, designing and illustrating, Mikey had concepted and created a strong series of covers to interest and engage his audience. (He got his degree, too.) The covers were also featured on prominent design blog The Daily Heller, and — this is maybe the coolest part — were recently chosen by Out of Print clothing for their first artist series, turning Mikey’s art into T-shirts. And not just any shirts: With every sale, Out of Print donates a book to an underprivileged child. So Mikey ended up getting kids reading after all.

reSultSlIterAry ClASSICS + MIKey BurtON

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What started out as a stocking-stuffer project turned into the creation of a whole visual toolbox for the client, including customizable indoor and outdoor scenes for customers to decorate with Lisa’s custom artwork. SHA artist Lisa Ballard got into the mindset of the 6- to 12-year-old target audience by interviewing kids, checking popular youth websites to make sure her artwork was on trend, and, well, by just enjoying the assignment. In Scott’s words, “The more fun Lisa had, the better the art kept getting.” A collection of stickers quickly revealed itself as an image library in the making, and the client ended

up requesting additional art to complement the initial work.

ReSuLT The final piece was picked up by a fairly well-known, good-sized retailer by the name of Walmart, and sold so well in its initial run that they chose to offer it again the following holiday season. What’s more, Lisa’s art was a hit on social media and has found its way into numerous presentations and craft projects. Looking back, Creative Director Deidre Evans says “This project actually went really smoothly. The brand team was amazed at how quickly we got to something we loved.”

reSultSAIrHeADS + lISA BAllArD

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Dan Townsend, owner and Creative Director at Townsend Communication Arts client geotechnical construction firm Hayward Baker, was actually just looking for somebody who understood unusual visual perspective. What they got with John Maggard was “a brilliant illustrator who gave us so much more.” But we’re jumping a head. Initially this specialty organization, whose work is typically unseen below the surface of the Earth, sought art for the annual calendar they send to customers, suppliers, and industry experts. And for obvious logistical reasons, photography was out.

ReSuLT SHA artist John Maggard fit the bill and then some, creating ingenious artwork that launched a twelve-year (and counting) relationship that the

client credits with distinguishing their brand in a competitive field and even helping (no kidding) grow sales by 500%. “The illustrations have taken on a life of their own* and elevated Hayward Baker to the status of #1 Geotechnical Engineering firm in North America.” John has enjoyed working on it, too: “It’s always a challenge … we’ve utilized many different points of view and themes over the years to provide something different and visually interesting, while keeping the informational component realistic and accurate.”

* He’s not kidding about the “life of their own” part, either. John’s artwork has gone beyond the annual calendar to be used as engineering aids in colleges and institutions around the world.

reSultSHAyWArD BAKer + jOHN MAggArD

SCOTT HuLL ASSOCIATeS937-433-8383

scott @scotthull.com

scotthull.com