Screening Literacy. The European Report on Film Literacy

Audience building

Audience development

Market awareness

School curriculum

Licensing models

Young audience

Children filmsDigital switch off

Theatres

Independent films

Creative europe

National strategy

Access

Industry

European added value

Creative EuropeFilm heritage

_______________________________________Bologna, 7 dicembre 2013

Simone Moraldi (FilCoSpe– Università degli Studi Roma Tre)filmliteracy.dicospe@gmail.com – screeningliteracy-italia.blogspot.com

Film as an artform

Creativity

Production-chainFilm Literacy

‘The level of understanding of a film, the ability to be conscious and curious in the choice of films; the competence to critically watch a film and to analyse its content, cinematography and technical aspects; and the ability to manipulate its language and technical resources in creative moving image production.’

(“Screening Literacy”, Executive Summary)

Film Literacy. A definition

Film Literacy in Europe.Action lines within the European Programmes 2014-2020

FILM LITERACY

European film and audiovisual

heritage

Production value-chain

Active citizenship

European film and audiovisual

industry promotionExploitation

Non-core skill

INDUSTRYCULTURE COOPERATION

Audience building

Access to heritage, understanding of film as an artform, curiosity, capacity to browse within the deep

sea of the market

Audience development for an European market

Social functions, social inclusions, local

development

CREATIVITY

Professional skills

Handle the “to-do” skills

Connection to producers

Film Literacy in Europe

Sotto-programma MEDIA

Audience Development

Film Literacy

Cinedays Europe (2002)

Thessaloniki declarations “Audiovisual

heritage and film education” (2003)

Wim Wenders: il cinema nei curricoli

scolastici (2009)

Media Literacy

Piano Nazionale Cinema

(MIUR, 1999-2001)

Screening Literacy, the European Report. Partners

Agency

Financing programme

Italian national partner Endorsement

Consortium head

Screening Literacy. The Report outcomes

NATIONAL STRATEGYHigh degree of

coordination between cultural and educational

sectors

Coordination between central and local administration

Forced priority to the correct audience building

free from the market influence

EUROPEAN ADDED VALUE

Transfer of innovation, translatability

Best practice transnational

exchange

Strategic event of film and audiovisual

promotion

Best practices in Europe

A wider literacy(Northern Ireland Screen, Northern Ireland)

Filmoteka Szkolna(Polish Film Institute, Poland)

Filmoteka Szkolna is based on a box of polish feature, documentary and animation films available to all middle and secondary schools in Poland free of charge

Le cinéma, cent ans de jeunesse(Cinémathèque Française, France)

Cinema en curs(A bao a Qu, Catalonia, Spain)

2014. An ipothesis of a strategic plan for Film Literacy in connection to the whole film and audiovisual value-chain

NATIONALSTRATEGY

Licensing for non commercial use

Young audience

School

Digital switch off

Government-regions coordination

Audience building

Italian semester of presidency

Heritage

Industrial value-chain

Digitisation

Europe

Digital Agenda

Creative Europe

Structural funds

Quality films for children

ExploitationMulti-platform

Quality product promotion

Pedagogic tools

LLP

THANKS!

_______________________________________Bologna, 7 dicembre 2013

Simone Moraldi (FilCoSpe– Università degli Studi Roma Tre)filmliteracy.dicospe@gmail.com – screeningliteracy-italia.blogspot.com

screeningliteracy-italia.blogspot.comfilmliteracyadvisorygroup.wordpress.com

TO DOWNLOAD THE FULL REPORT:

http://ec.europa.eu/culture/media/media-literacy/studies_en.htm