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Integrated, modular and flexible Suitefor the centralized management of Hotel Chains and Booking Centres.

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Scrignohas been designed

from the ground up tocoordinate and consolidatethe information from all key business areaswith a market-orientedapproach. Scrigno joins together a number of integratedcomponents, including:

CUSTOMER DATA BASE

CENTRAL RESERVATION SYSTEM INTE-GRATED TO GDS AND WEB-BASED PORTALS

REVENUE MANAGEMENT

OPERATIONAL CRM: MARKETING & SALESFORCE AUTOMATION

OPERATION MANAGEMENT SYSTEMS:HOTEL MANAGEMENT (PMS), ACCOUNTSMANAGEMENT (ACCOUNT) AND WARE-HOUSE STOCK MANAGEMENT (PURCHASESTOCK).

FOOD & BEVERAGE AND POINT OF SALE (POS)

SERVICE CARD AND ELECTRONIC WALLETBASED ON STANDARD-BASED RFID TECH-NOLOGY

MANAGEMENT CONTROL - COMPLIANTWITH UNIFORM SYSTEM OF ACCOUNT FORHOTELS

BUILDING & TELECOM ENGINEERING

The Scrigno Suite offers a number of advan-tages. It is

MODULAR: Scalable and flexible, can be tai-lored and adapted to the needs of each hospi-tality organization.

WEB BASED: Safe and expandable, its Web-based technology and low operating costsallows it to be used anywhere.

OPEN: Built on the most advanced IT tools:Java, Oracle relational DV, Application Server,as well as Linux and Windows OperatingSystems.

MULTICHANNEL: Integration with electronicbooking channels via international stan-dards-based protocols: Open Travel Alliance(OTA) for multichannel operation, XML fordata integration.

Prospective customer

Customer Loyalty customer

Ri-acquista

Searc

hes fo

r

info

rmat

ion

Evalu

ates

alte

rnat

ives

Trav

els

Return

s

Buys ag

ain

Buy Boo

k

Stays

Customer Database

ScrignoArchitecture The underpinning logic of Scrigno is to pro-vide Group Management with access to allstored information on Customers andGuests from a central location, while leav-ing peripheral hospitality structures tomanage their own main courante, toensure maximum flexibility and scalability.

Our solutions uses asingle, centralisedCustomer Databasecontaining currentand historical infor-mation on guests andcustomers.The informationis then sharedand available

corporate-wide, for the Central Reservation System (Crs),Marketing & Sales Automation and Management DataReporting functions. The peripheral hospitality structurescarry out autonomously their own customer-facing activi-ties, such as check in - check out, in-house customermanagement, invoicing and billing, F&B, BuildingAutomation integration, Telephony, etc.

By consolidating within a single Customer Database all thedata acquired by the various Management Systems, Scrignocan provide an effective support to all Customer RelationshipManagement activities, allowing targeted and consistentusage of the data gathered during active and passive contactswith the customer.

ScrignoComponents

Customer Database

PMS

PMS

Chain Management

Crs and multichannel

sales

Management control

Yield

Peripheral Structures

Customer Database Crm and loyalty

SfaPMS

Operation Management Systems

Contact area

Operations

Analysis

Management

Customer/Guest

Marketing automation

Sales automation

Hotel

Distribution

Sales & Marketing

Management

Booking automation

Interaction

Gestionali operativi

Area di contatto

Area operativa

Area analisi

Area gestionale

Cliente/ospite

Marketing automation

Sales automation

Albergo

Distribuzione

Sales & Marketing

Management

Booking automation

Interazione

Customer Database

Customer Database

This Database contains all Customer, Guest, Companies andAgencies data organized in a consistent historical format.All other internal and external databases both input and out-put data to this central database.The data stored in the Customer Database then is the sum-mation of all information necessary and useful to organizealong historical lines, create profiles and process customerinformation, an essential asset for the successful running ofa hotel.

Central Reservation System

An innovative Booking Engine application for streamlining theprocessing of Hotel bookings. Its information system is inte-grated both centrally and peripherally and is able to manageavailability and vacancies on the market and on the channelsby specific segments. It is also able to suggest sales policiesorganized identified through Yield Management and RevenueAnalysis statistical tools.The CRS is fully integrated with the booking managementorganizational standards of chain and group hotels and canmanage all booking events:

Revenue Management

Allows you to define the correct pricing through pricingthrough specific analytical Yield Management tools. The system can process the data necessary to the analy-sis of both forecast and consolidated data.

Operational CRM:Marketing & SalesForce Automation

Provides Marketing Automation functions and is integrat-ed within the application to support Sales Force activities.Provides knowledge of and allows the management of allcontacts with prospective and actual customers.

Operation Management Systems:

Customer Database

Revenue Management

CRM Marketing

& Sales Force Automation

Operation Management

Systems

Management Control

Central Reservation

System

Service Cards and Electronic

Wallet

Food& Beverage

and POS

Food & Beverage and Point of Sale (Pos)

A complete solution designed to assist the operation of allFood & Beverage departments, Restaurants, Bars, Fast-FoodOutlets, as well as Discos and all sales points in general.Integrated to Electronic Wallet and Service Card systems.

Service Card and ElectronicWallet

Private circuit money and Fidelity Card, on RFID media, toprovide Electronic Wallet services, Access Control,Catering, Wellness, and other services, such as pools,games, etc. Management Control - compliant withUniform System of Account for Hotels.

Uniform System of Account for Hotels The wide range of data obtained by the analysis of

the management applications of the different productiondepartments are suitably aggregated, ordered and integratedfor easy comparison in a standard format. The system isimplemented by the generation of a series of summary and/oranalytical reports, defined through parameter-based tables,for the aggregation of financial and statistical values in thedesired format.

Building & TelecomEngineering

GP Dati is the only Italian company with a dedicatedTelecommunication ICT department. Telecom Engineering forHotels is specialised in the design, dimensioning and instal-lation of data/voice systems:

These componentsare designedto provide thefollowingfunctions:

≥ Standardize and unify all the tools usedthroughout the entire corporate structure so asto foster shared and distributed know-how

≥ Provide the tools to streamline the manage-ment of various operational areas, includingFront Office, Meetings, Food & Beverage,Maintenance, Store management and HouseKeeping

≥ Provide the tools for the overall managementof the Hotel (Business Reports)

≥ Feed the administrative, financial and man-agement control subsystems (tax-relevantdata, occupancies, productions, usage)

≥ Feed the central sale and marketing sub-systems (availability, rates, sale conditions,customer data, etc.)

≥ Share the information resulting from the book-ing system (bookings, customer data, sales poli-cies, product policies, reports, …)

≥ Highlight and solve all the issues collateral tothe Front and Back Office, such as Food &Beverage management, Stock handling, etc

≥ Telephone switchboards

≥Internet distribution to the rooms, usingWiFi and wired LAN, on structured cabling orexisting telephone wiring

≥Building automation

≥Access control and security, with IP-based ortraditional surveillance camera systemsImplementation of LANs and WANs over RF orlaser bridges

Hotel A Hotel Z

BOOKING MANAGEMENT

DISTRIBUTION

CHECK-IN /CHECK-OUT

Hotel Chain

Hotel A Hotel Z

Hotel A Hotel Z

Hotel A Hotel Z

PERSONAL DATA

OUR SERVICES

OUTSTANDING ACCOUNTS AND COMMISSIONS

AVAILABILITY

CONTRACTS

Customer Database

INDIVIDUAL OR GROUP BOOKINGS

RATESDistributed electronic channels

web

gds

t.a.

t.o.

companies

FREESALESallotment

Main Courante

CHECK-OUT

CUSTOMER MANAGEMENT

CHECK-IN

YIELD

CRM

SFA

PMS

individual

≥ Direct booking to the company or hotel callcentre

≥ Bookings from GDS or Web portals

≥B2B and B2C bookings from the corporateor individual hotel portal site

≥ Recurring event bookings, such as serialgroups, or special events, meetings andincentives

≥ Implement an Orders and SuppliersManagement system, though full IT support toStock and Warehouse management, SuppliersRelationship, Stock Levels and Usage by depart-ment. Allows processing of supplier orders,goods in and out by quantity and value, stockmonitoring, and is integrated with GeneralAccounting

≥ Consolidate the flow of information from theperipheral structures, such as advanced buil-ding automation solutions, authorization andexecution of credit card operation systems, etc

The consolidated partnership withOracle allows us to offer technologicalinfrastructure solutions also "ondemand" as they are required.

Hardware, base software management,technology upgrades, data integrity andsafety, and maximum performancerequirements can be guaranteedthrough an outsourcing and servicemodel. Our "On Demand" formula canbe ideal to minimize the initial technologyinvestment and convert this outlay to avariable expense, eliminating the risk ofdimensioning and management errors.

On demandtechnologyinfrastructure

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