scrip fundrasing

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Putting dreams within reach Wednesday, April 9, 2003 Strategies to Inspire & Drive Results Scrip Fundraising: Your Unseen Market Presenter: David Bergum NSC Merchant Partnerships

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Scrip Fu

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Presentation TitleScrip Fundraising:
dressed in overalls and looks like work.”
- Thomas Edison
Map out a potential relationship & opportunities
NSC Proprietary and Confidential *
National Scrip Center, Inc. (NSC) is an nonprofit fundraising organization helping other nonprofit organizations raise vital funds effectively
NSC has raised $180,000,000 dollars for other nonprofits through a variety of products, programs and services since 1988
Over 10,000 nonprofit organizations nationwide have used NSC
130 employees - based in Santa Rosa, CA
Recognized as one of 110 companies statewide to be nominated for The Employer of the Year Award given by The California Governor's Committee for Employment of Disabled Persons
National Scrip Center – Nonprofit Fundraising Specialist!
NSC Proprietary and Confidential *
To provide fundraising resources that enable nonprofit organizations to achieve their dreams
Vision
To be the world leader in nonprofit support and growth though innovative and cost-effective fundraising and business solutions
We are:
Providing innovative solutions for nonprofit fundraising
Offering the easiest, largest choice of options for the best fundraising value
National Scrip Center – Nonprofit Fundraising Specialist!
NSC Proprietary and Confidential *
Schools
Community
Chart1
Schools
The current state of fund raising needs innovations
Many nonprofit organizations rely heavily on a few sources of income
NSC has perfected the creation of products and services that reach and motivate large bases of individuals to participate in fundraising and build charity loyalty
Our fundraising operates on the normal spending pattern of individuals
All types of transactions, all types of commerce
Everyday living and shopping
NSC Proprietary and Confidential *
78%
66%
54%
of adults said they are more likely to buy a product associated with a cause they care about
of adults surveyed would switch retailers to support a cause
of adults surveyed would pay more for a product that supports a cause they care about.
“Consumers who have a loyalty connecting to a company are less likely to abandon that company during tough times.”
*Research conducted by Carlson Marketing Group, 2001
“Consumers are recognizing that they have the power to create responsible action from the business community by being selective with their purchasing power.”
*Research conducted by Cone Communications in conjunction with Roper-Starch Worldwide
NSC Proprietary and Confidential *
Scrip is where NSC began
Scrip is used as a term to describe gift cards and gift certificates used for fundraising. It has gained acceptance in schools, churches, and other family oriented nonprofits
Scrip is sold at a discount to a nonprofit, the nonprofit sells scrip at full face value to supporters – the nonprofit keeps the difference
But NSC is much more than scrip!
Nonprofit Members
(NSC retains $2)
(retain $8)
Over 300 Merchant Brands
NSC Proprietary and Confidential *
National Association of
Elementary School Principals
National Catholic Educators Association
Over 10,000
Traditional Scrip is merely “substitute money”
It comes in the form of gift certificates or gift cards
NSC sells scrip to a nonprofit discounted from face value
The nonprofit sells the scrip to supporters at full face value
The nonprofit retains the difference
NSC Proprietary and Confidential *
SUPERSCRIP™
SuperScrip is a single, anonymous stored-value gift card accepted at 200 different merchants
The card is available with $25, $50, $100 values
NSC sells it to nonprofits at a 5% discount
The nonprofit sells it at full value
The nonprofit retains the 5% difference
NSC Proprietary and Confidential *
Fill It Upsm Card:
A single, stored-value card for use at nationwide gas stations accepting American Express®
Cards for $25 and $50 values are available
NSC sells to nonprofits at a 2% discount
A practical, convenient addition to any fundraising program
Loss and theft protection services backed by American Express®
NSC Proprietary and Confidential *
Nonprofits receive rebates when supporters use CardScrip for purchases
NSC sends a 1% donation to the nonprofit from all normal retail purchases with CardScrip
NSC sends a 2-11% merchant donation to the nonprofit from purchases at bonus merchants with CardScrip
NSC Proprietary and Confidential *
Incentives are a standard practice at many corporations
A way to motivate employees, dealers or customers by offering them a bonus, gift or incentive
The goal is to encourage corporations to purchase incentives directly from NSC
NSC sells incentives to a corporation at face value
The corporation designates a nonprofit
NSC sends the designated nonprofit a percent of the incentive’s value
Two types of incentives are available
A single, stored-value gift card redeemable at 200 leading merchants
Individual gift cards or certificates from a list of 100 retailers
NSC Proprietary and Confidential *
ScripDirect™
Allows supporters of an organization to directly place personal orders for NSC products through the ScripDirect web site
Provides added convenience for supporters
NSC Web Mall
Supporters of an organization shop online at merchants on the web site
Each purchase returns a percentage to the designated organization
NSC Proprietary and Confidential *
Continue dialogue and map out a plan of possibilities
NSC Proprietary and Confidential *