SCRIPTING YOUR FUTURE STORY

RICK GIBSONVP, PUBLIC AFFAIRS AND CHURCH RELATIONS, CMO

STORIES Stories help us make sense of

our lives.

EPOCHS

EPOCHS

NEW BUTUNFOCUSED

EPOCHS

NEW BUTUNFOCUSED

MOMENTUM

EPOCHS

NEW BUTUNFOCUSED

MOMENTUM

ESTABLISHED

EPOCHS

NEW BUTUNFOCUSED

MOMENTUM

LEADERSHIP

ESTABLISHED

EPOCHS

NEW BUTUNFOCUSED

PEAK

MOMENTUM

LEADERSHIP

ESTABLISHED

EPOCHS

NEW BUTUNFOCUSED

DECLINE

PEAK

MOMENTUM

LEADERSHIP

ESTABLISHED

EPOCHS

NEW BUTUNFOCUSED

DECLINE

PEAK

MOMENTUM

LEADERSHIP

ESTABLISHED

EPOCHS

NEW BUTUNFOCUSED

DECLINE

PEAK

MOMENTUM

LEADERSHIP

ESTABLISHED

EPOCHS

NEW BUTUNFOCUSED

DECLINE

PEAK

MOMENTUM

LEADERSHIP

ESTABLISHED

EPOCHS

NEW BUTUNFOCUSED

DECLINE

PEAK

MOMENTUM

LEADERSHIP

ESTABLISHED

Low EnergyLow Creativity

Low Risk

High EnergyHigh Creativity

High Risk

EPOCHS

ELEMENTSOF A

STORY

ELEMENTSOF A

STORY

MISSION (shared purpose)

ELEMENTSOF A

STORY

MISSION (shared purpose)

VISION (shared image of the future)

ELEMENTSOF A

STORY

MISSION (shared purpose)

VISION (shared image of the future)

HORIZON (path, destination, or territory)

ELEMENTSOF A

STORY

MISSION (shared purpose)

VISION (shared image of the future)

HORIZON (path, destination, or territory)

ACTIONS (initiative, movement)

ELEMENTSOF A

STORY

MISSION (shared purpose)

VISION (shared image of the future)

HORIZON (path, destination, or territory)

ACTIONS (initiative, movement)

LIMITERS (process, regulations, resources,

social codes, history, urgency, etc.)

COMMITMENT(Wants it and will creates whatever laws

necessary to make it happen.)

ENROLLMENT(Wants it and will work with in the “spirit

of the law” to make it happen.)

GENUINE COMPLIANCE

(Sees the benefit and will do his part and more to make it happen.)

FORMAL COMPLIANCE

(Generally sees the benefit and will do what is expected; but no more.)

GRUDGINGCOMPLIANCE

(Doesn’t see the benefit; but does what is expected because he has to.)

NON-COMPLIANCE(Doesn’t see the benefit and will do

nothing to support.)

APATHY(Doesn’t see the benefit. He is neither

for it nor against it.)

RESPONSES TOMISSION AND

VISION

COMMITMENT(Wants it and will creates whatever laws

necessary to make it happen.)

ENROLLMENT(Wants it and will work with in the “spirit

of the law” to make it happen.)

GENUINE COMPLIANCE

(Sees the benefit and will do his part and more to make it happen.)

FORMAL COMPLIANCE

(Generally sees the benefit and will do what is expected; but no more.)

GRUDGINGCOMPLIANCE

(Doesn’t see the benefit; but does what is expected because he has to.)

NON-COMPLIANCE(Doesn’t see the benefit and will do

nothing to support.)

APATHY(Doesn’t see the benefit. He is neither

for it nor against it.)

RESPONSES TOMISSION AND

VISION

COMMITMENT(Wants it and will creates whatever laws

necessary to make it happen.)

ENROLLMENT(Wants it and will work with in the “spirit

of the law” to make it happen.)

GENUINE COMPLIANCE

(Sees the benefit and will do his part and more to make it happen.)

FORMAL COMPLIANCE

(Generally sees the benefit and will do what is expected; but no more.)

GRUDGINGCOMPLIANCE

(Doesn’t see the benefit; but does what is expected because he has to.)

NON-COMPLIANCE(Doesn’t see the benefit and will do

nothing to support.)

APATHY(Doesn’t see the benefit. He is neither

for it nor against it.)

RESPONSES TOMISSION AND

VISION

STORYLINES

STORYLINES

M

MISSION

SHARED PURPOSE

STORYLINES

M

MISSION

SHARED PURPOSE

V

VISION

SHARED PICTUREOF THE FUTURE

STORYLINES

M

MISSION

SHARED PURPOSE

V

VISION

SHARED PICTUREOF THE FUTURE

H

HORIZON

STRATEGYIDENTIFY

TERRITORYGOALSPATH

OPPOR.

STORYLINES

M

MISSION

SHARED PURPOSE

V

VISION

SHARED PICTUREOF THE FUTURE

H

HORIZON

STRATEGYIDENTIFY

TERRITORYGOALSPATH

OPPOR.

A

ACTION

INITIATIVEACTION

MOVEMENTMOMENTUM

STORYLINES

M

MISSION

SHARED PURPOSE

V

VISION

SHARED PICTUREOF THE FUTURE

H

HORIZON

STRATEGYIDENTIFY

TERRITORYGOALSPATH

OPPOR.

A

ACTION

INITIATIVEACTION

MOVEMENTMOMENTUM

L

LIMITERS

PROCESSREGULATIONSRESOURCES

SOCIAL CODESHISTORYURGENCY

EXTERNAL ENVIR.

STORYLINES

M

MISSION

SHARED PURPOSE

V

VISION

SHARED PICTUREOF THE FUTURE

H

HORIZON

STRATEGYIDENTIFY

TERRITORYGOALSPATH

OPPOR.

A

ACTION

INITIATIVEACTION

MOVEMENTMOMENTUM

S

L

LIMITERS

PROCESSREGULATIONSRESOURCES

SOCIAL CODESHISTORYURGENCY

EXTERNAL ENVIR.

STORYLINES

M

MISSION

SHARED PURPOSE

V

VISION

SHARED PICTUREOF THE FUTURE

H

HORIZON

STRATEGYIDENTIFY

TERRITORYGOALSPATH

OPPOR.

A

ACTION

INITIATIVEACTION

MOVEMENTMOMENTUM

S

F

L

LIMITERS

PROCESSREGULATIONSRESOURCES

SOCIAL CODESHISTORYURGENCY

EXTERNAL ENVIR.

STORYLINES

M

MISSION

SHARED PURPOSE

V

VISION

SHARED PICTUREOF THE FUTURE

H

HORIZON

STRATEGYIDENTIFY

TERRITORYGOALSPATH

OPPOR.

A

ACTION

INITIATIVEACTION

MOVEMENTMOMENTUM

S

F

L

LIMITERS

PROCESSREGULATIONSRESOURCES

SOCIAL CODESHISTORYURGENCY

EXTERNAL ENVIR.

A

STORYLINES

M

MISSION

SHARED PURPOSE

V

VISION

SHARED PICTUREOF THE FUTURE

H

HORIZON

STRATEGYIDENTIFY

TERRITORYGOALSPATH

OPPOR.

A

ACTION

INITIATIVEACTION

MOVEMENTMOMENTUM

S

F

LL

LIMITERS

PROCESSREGULATIONSRESOURCES

SOCIAL CODESHISTORYURGENCY

EXTERNAL ENVIR.

A

TG TRAGEDIES

TR TRIUMPHS

T TYRANNIES

• FAILURES• UNMET EXPECTATIONS• POOR PERFORMANCE• UNDER ACHIEVERS

• ACHIEVEMENTS• EXCEEDED EXPECTATIONS• HIGH PERFORMANCE• OVERCOMERS

• PROCESS• RESOURCES• SOCIAL CODES• HISTORY• URGENT• MORE

TRAGEDIES OR TRIUMPHS?

WHAT’S GOING ON OUT THERE?

WHAT’S GOING ON AT PEPPERDINE?

WHAT’S GOING ON IN MY

DEPARTMENT? WHAT’S GOING ON IN HERE?

WHAT’S GOING ON?

MISSION

VISION

OT SW

KEY ISSUE

STRATEGICINTENT

GRAND STRATEGY

Write these as narratives.

What are the story

lines?

SCRIPTING YOUR FUTURE STORY

RICK GIBSONVP, PUBLIC AFFAIRS AND CHURCH RELATIONS, CMO