sd forum presentation 2011

Is your iPhone running IT?The Consumerization of IT, and How That is Driving Collaboration in the Enterprise

David ColemanManaging DirectorCollaborative Strategies March 29th, 2011

SD Forum

Is Your iPhone Running IT?This presentation will look at the "Consumerization of IT"

and how that is accelerating collaboration in most organizations. David will look at 5 trends driving this consumerization, 5 mistakes most IT organizations are making, and 5 rules for collaboration success that can be used by any sized organization. Each of these rules will be explained through research results, and examples from client engagements for a controversial and entertaining presentation. One lucky attendee will get a free (signed) copy of his latest book “42 Rules for Successful Collaboration” which is one of the first books to be written by a social network. ©2011 Collaborative Strategies

David Coleman, Background

©2011 Collaborative Strategies

• Founder and Managing Director of Collaborative Strategies• Author of 4 books on Collaboration• Author of the Collaboration blog• Writes regular column for eLearning! Magazine• 20+ years focused on Groupware, knowledge management, online communities, social networks and Collaboration.• Tracks 2000+ collaboration tools• Advisory services for:

• Organizations using collaboration technologies and not getting what they want out of them

• Collaboration vendors who need strategy, product roadmap, demand generation

http://happyabout.info/collaboration2.0.php�

http://www.42rules.com/successful_collaboration/�

To be in the drawing for David’s latest book put your business card in the container



Collaboration is the most Mis-represented Behavior in the Enterprise

People in silos think they are collaborating!


What is Collaboration?

“Multiple coordinated interactions occurring between two or more people that include the transfer of complex information for some common purpose or goal.”

©2011 Collaborative Strategies 6

According to McKinsey & Company

“the heart of what knowledge workers do on the job is collaborate, which in the broadest terms means they interact to solve problems, serve customers, engage with partners, and nurture new ideas.”


Holistic Approach to Collaboration


Space

3/5th collaborate at least daily

Frequency of Participation in Collaboration Projects or Efforts

Hourly9%

Daily53%

Weekly28%

Monthly7%

Less than monthly3%

©2011Collaborative Strategies 9

Q1: How frequently do you participate in collaborative projects or activities?

Stages of Evolution for Collaboration in the Enterprise

Stages of Adoption Collaborative Technology

Example Technology

Stage 1: Traditional Collaboration

Telephone Face-to-face meetings

E-mail

Stage 2: Specific Applications Audio, video, and data conferencing

EIM, IM, Chat, and presence detection

Virtual team spaces

Stage 3: Collaborative Proliferation

Multiple audio, video, and data conferencing tools

Yahoo!, MSN, AOL, Google, etc.

Groove, eRoom, WebOffice, etc.

Stage 4: Consolidation Standardize on SIP/Simple or XMPP

One client for all IM clouds

Common Virtual Team Space for everyone

Stage 5: Virtual Work Environment

Standard tools in place (real estate)

Integration with mobile environments

Standard desktop and Web interface for anyone


Vote: Where is Your Organization In the Collaboration Maturity Model?Stage 1 – Classic – Phone, fax and e-mailStage 2 – Specific applications - web

conferencing, IM, etc.Stage 3 – Proliferation – Multiple

collaborative solutionsStage 4 – Consolidation – functional standardsStage 5 – Virtualization – Stable collaborative

environment, can work from anywhere©2011 Collaborative Strategies

5 Trends in the Consumerization of Enterprise IT and Collaboration1. Trend # 1: Social Networks ARE Collaborative

Business2. Trend # 2: There is no ONE Place to Work Anymore3. Trend # 3: New Devices Create New Interactions4. Trend # 4: Shifting from focus on tools to focus on

process5. Trend # 5: Employee expectations of corporate IT are

changing


Trend #1 – Social Networks Are Collaborative Business• Average Facebook user spent 1,400 minutes, or 23.3 hours

per Month (Facebook (2011). Press Room Statistics. http://www.facebook.com/press/info.php?statistics)

• 500 million active Facebook users • 29% of their leisure time on Facebook. (Bureau of Labor Statistics.

(2009). American Time Use Survey from- http://www.bls.gov/tus/charts)

• 22% of all time online is spent on social networks/ blogs• 24% increase over 2009• Spend 65% more time on these sites in 2010 (Nielsonwire. (2010,

June 15). Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online. http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for-22-percent-of-time-online/


The Rise of Social Media


Vote: How many social networks do you actively participate in?1-23-45-6>6 (when do you have a life?)


Digital Natives• 2011 – First generation that grew up

with computers, now entering the workforce• When they were learning to read

• The WWW and e-mail in mass expansion

• They were in Elementary school• The dot.com peaked

• They were in college• Social media use exploded• Smart phone use exploded


Traditionalist

Trait: PaternalisticLeadership Style: Top-

downCareer: Pay dues,

build legacyValue: Loyalty Rewards: Job security

and recognition

Boomer

Trait: OptimisticLeadership Style:

ConsensusCareer: Competitive;

change agentsValue: OpportunityRewards: Money, title

and perks

Generation X

Trait: Skepticism Leadership Style:

Competence Career: Resourceful,

self-manage Value: Freedom Rewards: Transferable

benefits, flexibility and balance

Millennials (Gen Y)

Trait: EmpoweredLeadership Style:

Non-hierarchicalCareer: Cutting-edge

vs. experienceValue: Diversity and

social responsibility Rewards: High pay,

interesting work and work/life balance

Emerging Workforce Needs Shift


Born 1928–1945 Born 1946–1964/5 Born 1965/6–1980 Born 1980–2000

What Generation are you in?

Millenials (Gen Y) 18 – 30Gen X 31-50Boomers 51 – 65Seniors 66+


Photo by: woodelywonderworks

a social journey at Humana

building community inside out

chris hall

twitter = @hallicious

http://www.flickr.com/photos/wwworks/2712986388/�

chamber of commerce

the transparency

Mistake #1 – Resisting Social Technologies1- Denial – ain’t just a river in Egypt!2- I remember IT resisting the use of PCs3- Just because management does not

understand social networks does not mean they don’t have value

4- You can lock it down, but you can’t lock them away


Changes with Governments and it’s Constituents ( US. & Middle East)


Tunisia’s Twitter Revolution

SECRETS

World Transparency

Trend # 2: There is no ONE Place to Work Anymore

• Over the next year, 35% of employers plan to provide more flexible work arrangements for employees.

• 73% plan to implement flexible schedules• 41% plan to implement telecommuting options• 43% of the American Workforce – more than 63 million

workers -- will telecommute occasionally by 2016 (Forrester Research, Inc. Telecommuting Forecast, 2009 To 2016.)

• The Telework Enhancement Act passed in 2010 –• This measure requires federal agencies to develop policies allowing employees to

work remotely unless their positions are specifically excluded (that means you, doctors, police officers, lab technicians, park rangers, etc.).


The Inevitable Consumerization of Employee Devices &Applications are Driving New Work Places


Vote: How Many of you use personal devices at work?1- I don’t use any personal devices at work2- I use 1-2 personal devices at work3- I use 3-4 personal devices at work 4- I use > 4 personal devices at work

(I am a geek!)


Collaborative Workspaces


"We shape our buildings; thereafter they shape us." --Winston Churchill

Team work environment (Y&R)


29

Team work enviornment


30

Neighborhood Shared Spaces


Open Project4 large areas6 open tables

Team Room4

Touchdown 32

Lounge5

Huddle Room20 medium

“Shared” spacesbetween neighborhoods:

lobby neighborhood

open project e-Café ©2011 Collaborative Strategies 32

huddle rooms

open office den

recreation©2011 Collaborative Strategies

33

½ Employers Poor at Integration of Consumer Devices and Social Networks56% of employers prohibit access to non-work

related websites 63% prohibit the storage of personal data and files

on company resources. 46% (surveyed) give their employers extremely low

marks for the integration of consumer devices and social networks with enterprise applications.” (Unisys. (2010). Unisys Consumerization of IT Benchmark Study)


How is IT’s Role Changing


Data Fortress Internal Consultant

Mistake #2: Corporate IT policies that ban the use of employee-owned devices in the name of security inadvertently create new security holes.


Trend #3 New Devices Create New Interactions


Sony Xperia HTC Cha Cha

Sony EricssonLiveView(Dick Tracy Watch)

iPad 2


A September 2010 Gartner survey of 512 U.S.-based knowledge workers found that “33% of respondents used their personal devices while at work during the past 30-days (of the date of the survey) to access social networking sites such as Facebook”. Gartner. (2010, November 18). Predicts 2011: Network Capacity and Consumers Impact Mobile and Wireless Technologies 11. (G00208871). Dulaney, K., Redman, P., Milanesi, C., Baker, V. L., Basso, M., & Fiering, L.

ITU Report, Mark Lipacis, Morgan Stanley Research


The # of Devices goes up 10x each time!

Blackberry Doesn’t Cut It!“To attract and retain the right

employees – and to make sure they thrive –many organizations will need to increase the types of devices and applications that they support and pay for.”


Mistake # 3 – IT Tries to Control and Support all User Mobile Devices• Too many new devices to support!• We talked with a lawyer at one of our client

companies (large retailer) and he forwards his (corporate) e-mail to his Android phone (instead of the corporate Blackberry) because it is easier to read on the larger screen. Where is the security there!

• Locking down the network, strangles the organization but does not make it secure!


Trend # 4 Shifting from focus on tools to focus on process“Collaboration has value within the context of

a process. When Collaboration technologies can be applied appropriately to the right point in a critical process they create “Collaborative Leverage.”


6 Critical Processes with Collaborative Leverage1. New product development (innovation)2. Customer support (exception handling)3. Supply chain issues (exception handling)4. Crisis Management and Decision support5. Sales and Marketing (group proposal

development)6. Training and Learning (employee on-boarding)


Collaborative Tools that focus on Process (and vertical market)Common Ground (Central Desktop) –

Target Market: Advertising and marketing companiesTarget Process: Approval of video content for commercials and web sites

PBWorks (Agency Edition) –Target Market: Advertising and marketing companiesTarget Process: New business development


Mistake #4

• More features are not better! Less features are better (as long as the collaborative tool is more usable)

• Focus on the user process, not what tool to give them. i.e. WebEx vs ConnectSolutions

• Through more people at the process instead of making the process better!


Trend #5 Employee Expectations of Corporate IT are Changing• Should we go around IT and use a collaborative

SaaS (hosted) application?• IT will take forever to implement what we want• They don’t understand our problem and just want

to solve problems for the whole organization• Our competitors do this (process) much more

effectively, why can’t we?• I can do more on my own cell phone than I can on

the old desktop computer you assigned me!©2011 Collaborative Strategies

How IT Needs to Support Users

Moving From…•Limited connectivity•Email or IM communications •IT chooses the PC•Primary device is fixed•IT has control•One device, one task•Management and security inside the firewall

To…•Always on, anywhere•Freedom to Participate

•Devices that reflect “me”•Primary device is mobile•User agility and freedom•One device, many tasks•Boundary-less security and manageability


Mistake #5 Old Tools for New People

When the employee opens their new PC, they are even more surprised to see that the new computer is running a locked down version of an operating system that was first released when a 2011 college graduate was 12 years old.


ERP vs. Situational Applications

Clear ROI for IT with ERP applicationsAP & AR, LDAP, CRM, etc.

No ROI for Situational ApplicationsSituational Application ScenarioRapid proposal development


Using the Right Tools for the Wrong Reasons!


IT Tries to Control Corp Info and IP Outside Firewall• Changing nature of the relationship between

the corporation and it’s customers• P&G – P&G’s program “Connect +

Develop”. Launched in 2001, as a program in which at least half of the innovation comes from crowdsourcing external sources

• Today, over 35% of P&G’s new products emanate from ideas that come from outside of the company.©2011 Collaborative Strategies

Transparency is Important!

• “Chain connotes something that is sequential, that requires handing off information in a sequence,” says Larry Kellam, Proctor and Gamble’s Director of Supply Network Innovation. “We believe it has to operate like a network, like an Internet, so everybody has visibility to the information.”


The Collaboration Conversation with IT is often an Emotional discussion about CONTROL!


Free Drawing for a copy of my bookput your business card in the container we will draw ONE card!



Contact Information and ResourcesDavid Coleman – Leveraging People, Process

and Technology [email protected] on Twitter or G-MailOffice # 650-342-9197David Coleman on Facebook & LinkedIn Lots of resources at www.collaborate.com“Collaborative Thinking” column in

eLearning! Magazine©2011 Collaborative Strategies 55

mailto:[email protected]�

http://www.collaborate.com/�

sd forum presentation 2011

Business

collaboration

control corp

security inadvertently

marketing

employee devices

devices create

social networks

2011 collaborative