sdc2013 : monetization

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  • #SDC13

    Monetization

    Joshua Jeong In-App Purchase Samsung Electronics

  • In-App Purchase 2.0

  • HAT?

  • Samsung In-App Purchase

    In-App Purchase 2.0 released on June, 2013 Changed from jar library to AIDL interface Contribution to a better Samsung ecosystem

  • hy?

  • 65 COUNTRIES

    170M ACCOUNTS

    370M DEVICES

    Samsung In-App Purchase : Infra

  • Source: Internal data, Jan. - Sep. 2013

    Samsung In-App Purchase : Revenue Stream

  • OW?

  • In-App Purchase

    Samsung Android 370million devices

    Item management based on Samsung Account

    AIDL interface & IAP helper library

    Consumable & non-consumable, subscription item

  • Samsung In-App Purchase : Business flow

    Sign-up & add your item on seller.samsungapps.com Make it!

    Download IAP SDK on developer.samsung.com

    Upload your app on seller.samsungapps.com

  • Samsung In-App Purchase : Demo

    Item Group ID & Item ID on Samsung Apps Seller

  • Samsung In-App Purchase : Lets make it!

  • Samsung In-App Purchase : Our samples

    * Available November, 2013

  • ND

  • Samsung In-App Purchase : Road Map

    IAP 2.0 Release

    June, 2013

    AIDL interface New item type Account based

    1st half, 2014

    Additional Payment Method Samsung gift card Carrier billings Other billings Service Expansion More countries

    November, 2013

    R/S Adjustment

    8 : 2 7:3 R/S for apps with IAP 2.0

    Revenue Maximization

    for Developers

  • Key Takeaway

    POTENTIAL SIMPLE SUSTAINABLE

  • Samsung In-App Purchase : Official Sites

    developer.samsung.com/in-app-purchase

    developer.samsung.com/forum

  • Samsung In-App Purchase : Closing

  • Thank You!

  • License Notices Except where noted, sample source code written by Samsung Electronics Co. Ltd and provided to you is licensed as described below. Copyright 2010-2013, Samsung Electronics Co. Ltd. All rights reserved except as otherwise explicitly indicated. Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met: Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other

    materials provided with the distribution. Neither the name of the Samsung Electronics Co. Ltd nor the names of its contributors may be used to endorse or promote products derived from this software

    without specific prior written permission. THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS "AS IS" AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED

    TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

    Other source code displayed in this presentation may be offered under other licenses. Apache 2.0 Copyright 2010, Android Open Source Project. All rights reserved unless otherwise explicitly indicated. Licensed under the Apache License, Version 2.0 (the "License"); you may not use this file except in compliance with the License. You may obtain a copy of the License at http://www.apache.org/licenses/LICENSE-2.0. Unless required by applicable law or agreed to in writing, software distributed under the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the License for the specific language governing permissions and limitations under the License. Creative Commons 3.0 Attribution License Portions of this presentation are reproduced from work created and shared by Google (http://code.google.com/policies.html) and used according to terms described in the Creative Commons 3.0 Attribution License (http://creativecommons.org/licenses/by/3.0/).

    MonetizationIn-App Purchase 2.0Slide Number 3Samsung In-App PurchaseSlide Number 5Samsung In-App Purchase : InfraSamsung In-App Purchase : Revenue StreamSlide Number 8In-App PurchaseSamsung In-App Purchase : Business flowSamsung In-App Purchase : DemoSamsung In-App Purchase : Lets make it!Samsung In-App Purchase : Our samplesSlide Number 14Samsung In-App Purchase : Road MapSlide Number 16Samsung In-App Purchase : Official SitesSamsung In-App Purchase : ClosingThank You!License Notices