sdfi fall 2014 team & advisors beard
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8/9/2019 SDFI Fall 2014 Team & Advisors Beard
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Founders Institute“Team”
Lucy Beard CEO & Founder, Feetz
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What I’ll Cover
1.
2 min Infomercial2. How I built the Feetz Team
Confidential @2015 Feetz
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The Digital Cobbler
Solving Mass Customization
Lucy Beard CEO & Founder [email protected]
Confidential @2015 Feetz
www.feetz.co
@FeetzShoes
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Source National Podiatry Illinois Association, Forrester Research, May 2011
The Industry ! .
1 in 5 Americans ! deal with foot problems that impact their footwear buying choices.
“ ! ...Consumers are Demanding Individual Choice in Everything they Buy ”
Confidential @2015 Feetz
$200BN
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The Problem ! .
Custom Mass Manufactured
1 in 3 consumers seeking personalization in their product purchases. Confidential @2015 Feetz
Mass Customization
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The Solution ! .
SizeMe TM Technology
3D Printed Shoes / Mass
Confidential @2015 Feetz
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How We Do It ! .SizeMe TM Technology Stack
Customer Portal An online or in-store kiosk
experience with brandcustomization
Footwear Fit &Function
Biomechanically drivenalgorithms to create
dimensions and comfort
Materials &Manufacturing
Proprietary materials and just-in-time 3D printing technology
Confidential @2015 Feetz
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Confidential @2014 Feetz
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The Oxford
Confidential @2015 Feetz
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The Gemstone & The Cord
Confidential @2015 Feetz
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2015: Validate the Market
Goal: 300 pairs asB2C Pilot
Goal: 2-3 B2 B’s toLicense SizeMe Tech
Confidential @2015 Feetz
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The Team
Confidential @2014 Feetz
Lucy , CEO & Foundera.k.a. “ The Chief ”
Andy “ The Designer ”
Emad “ The Engineer ”
Karen “ The Marketeer ”
Nigel “ The Technologist ”
Jana EggersFormer CEO Spreadshirt
Uli Becker Former CEO Reebok
Andrea Crouch VP Brand, Chattem
Deb “ The Materializer ”
Randy “ The Coder ”
Mack “ Footsie ”
Eileen “ The Intern ”
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Idea$0
Time
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Getting Started: Get Creative
Result:• 1 Intern• 1 Contractor
•
Free Space & HW• Weekly Experts• 2 Advisors
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Do I need a Co-Founder?
Instead: Someone I Trust,Can Carry Stuff,
Will Work For Free
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Use Buy-Time Resources to Get
By Platforms• 99 Designs• Fiver• Elance• Odesk • Craigslist• Shapeways• Forums
Result:• $1,000: Logo, Pitch Deck, Photographer, 3D
Designs, Renderings, Social Media
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I paid for Stuff By Living Cheaper
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Events Network Relationships
Confidential @2015 Feetz
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Nurture & Manage Your Network
Tips• Mailchimp & Updates• Google crm tracking
• Ask for Leads to Hire & Introductions
Tips:• Monthly Email Updates – They Love the Story• Manual CRM Tracking – Weekly Review• Network got me to FI Showcase!
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Network Becomes Partnerships
Confidential @2015 Feetz
Hardware Software
Footwear Materials
Your Team is Not JustEmployees but
Network AND Partnerships
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Accelerator Program: 0 to 100 mph
Result:• Team 20 for $0• Investors with High Interest• A City of Cheerleaders for Feetz• 2x World Class Advisors• Mfg. Space for $500!
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The Team After GigTank
Lucy , CEO & Foundera.k.a. “ The Chief ”
Emad “ The Engineer ”
Nigel “ The Technologist ”
Jana EggersFormer CEO Spreadshirt
Uli Becker Former CEO Reebok
Deb “ The Materializer ”
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The Time of Hurt
Traction = Investment = People
BUT
People = TractionInvestment is 1 in 100 Meetings Result:• Bootstrapped Limit
• Funding Meetings• Morale Support Time
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A Door Opens!
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Money!!!
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The Team
Confidential @2014 Feetz
Lucy , CEO & Foundera.k.a. “ The Chief ”
Andy “ The Designer ”
Emad “ The Engineer ”
Karen “ The Marketeer ”
Nigel “ The Technologist ”
Jana EggersFormer CEO Spreadshirt
Uli Becker Former CEO Reebok
Andrea Crouch VP Brand, Chattem
Deb “ The Materializer ”
Randy “ The Coder ”
Mack “ Footsie ”
Eileen “ The Intern ”
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Summary
• Find 3 cheerleaders of you now
• Work / Network where your Startup Peeps are
• Events ! Network ! Relationships
• Tell network 3-6 months of the team you need
• Accelerators let you “try before you buy”
• Be strong and patient....
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Lucy Beard, [email protected]