1. SDL Media ManagerTypical SDL Media Manager Use CasesWouter MaagdenbergSDL Proprietary and Confidential

2. SDL Media Manager2 3. SDL Media Manager; the integrated story3 4. 6 Steps to Success: What can SDL Media Manager do for you?1. MANAGE Centralize media assets, manage metadata and cross-media transcode them to make them available across your channels.2. LOCALIZE Add content translation: subtitles & dubbing. One video asset for all your languages.3. DISTRIBUTE Cross media distribution management; Web, Mobile, Social Media, Digital Signage.4 5. 6 Steps to Success: What can SDL Media Manager do for you?4. SOCIALIZE Use your system to spread & manage your media and message across social media. embeds, tell-a-friend, rate content5. ENRICH Convert viewers into buyers. Add in-screen apps on top of the content to collect contact information, direct the audience to your website, run promotions, etc.6. OPTIMIZE Study the conversion statistics and act on the reports. Making the customer journey an optimum rich-media experience.5 6. How it worksHow it works 7. System ArchitectureDeployment & System setup System hosting is separated from media hosting Storage & Distribution setup may vary per competition/project within the Clientsinstance of SDL Media Manager Storage & distribution environment may be Client systems, a CDN, or a mix. 8. In-screen & Player Applications Using Video as your Communications Canvas 1. Outlet: See it as your Photo frame, which you publish on a website, on a phone or on a screen. 2. Content: Manage the content shown in the photo frame from a distance and dynamically. 3. Applications: Run In-screen and player apps on top of your content, even time code related. 9. Typical Use CasesClimb Higher | CMT Sales Kick Off | 2013 10. Typical Media Manager Use Cases1. Central Repository for Rich Media2. Multi-lingual Multi-channel Multi-media3. DAM vs MAM4. Convert Views into Sales5. Media Intelligence 11. Central Repository for Rich Media 12. 1. Central Repository for Rich MediaWHY? Brand Consistency To Bridge DAM & CMS/WCM Speed-up Time to Market Channel & Device agnostic Drive Sales & Optimize Support 13. 1. Central Repository for Rich Media Extend on ECL Model to connect to SDL Media Manager SDL Tridion 2011 SDL E-mail Manager SDL Campaign Management SDL LiveContent Extend on SDL Media Manager API SCALA Digital Signage connector YouTube connector Cumulus DAM Opentext DAM ... 14. Multilingual Multichannel Multimedia 15. 2. Multilingual Multichannel Multimedia Mitsubishi Mitsubishi Motors Europe have a strong foothold on the European car market. Due to a global decrease in car sales and decrease in marketing budget they needed to be more creative and innovative in their marketing. Challenges Differentiate the message per consumer group Turn video campaigns into a contact- & salestool Track leads at corporate, national and dealer level Save on marketing spending Results Mitsubishi Pan European roll-out of 3-in-1 VMS 60% savings on multilingual video costs.Using SDL Media Manager gives usthe interaction with our customers inan innovative way that leads tomeasurable leads for our sales. 16. Multilingual Multichannel Multimedia @ Customer XSize of each Master video (ProRes)6 to 10 GBUploaded by AgenciesRenditionsH.264 = 208 MBConsumed by NSO and end usersMP4 = 170 MBWMV = 30 MBNumber of Master Videos 50 to 75 per year Up to 26 translationsNumber of static assets per product (average 200MB) Up to 15 products /product line Up to 450 Asset per product LaunchUp to 30 assets / product 50 videos into 26 languages = 1300 localizations per year In 3 years time= 3900 localized videos Post-production agency = US$ 300,- per localized video, in video post-production work only; Next to Translation costs Traditional method; localize via post-production agency: 3900 x US$ 300,- = $ 1.170.000,- Dynamic, localize via SDL Media Manager: by default= $ 0,-Total costs without SDL Media Manager:Total now for the company via BrightCove: = $ 101,392.-Total now for the company via Akamai CDN distribution:= $93,600.-Total now for traditional localization via post-production: = $ 1,170,000.- +Total 3 years TCO without SDL Media Manager:= $ 1,364,992.-Total costs with SDL Media Manager:Total SDL Media Manager software as a service for 3 years: = $ 158,735,-Total SDL Media Manager capacity 1.000.000 streams/month:=$ 245,880.- +Total 3 years TCO without SDL Media Manager: =$ 404,615.- 17. DAM vs MAM 18. 2. DAM vs MAM Digital Asset Management Media Asset ManagementSupports the Creation of Initial AssetsSupports the multi-channel Usage of Assets The term Digital Asset Management" (DAM) The term Media Asset Management" (MAM) is a refers to the protocol for downloading, sub-category of "DAM, focusing on publication renaming, backing up, rating, grouping, and distribution of audio, video and other media archiving, optimizing, maintaining, thinning, content in the digital era. SDL Media Manager and exporting files. DAM finds its roots in the considers itself to be a MAM-system. print industry. 19. DAM vs MAMDigital Asset ManagementSDL Media Manager Supports creation workflow Supports publication workflow Supports file versioning / roll-back Supports distribution workflow Supports User Access Supports User Access File serverSupports Multichannel Usage statistics File server AND Delivery ServerConsumer statistics & behavior Links to Video files dont play, they download (at best) 20. DAM vs MAM @ Customer X Management MAM WCMDAM 21. DAM vs MAM @ Customer X DeliveryWCMMAM 22. Convert Views into Sales 23. 3. Convert Views into SalesDIGITAL SIGNAGE MOBILESOCIAL MEDIA .com .tv 24. Call-to-Action for immediate response BUY 25. Media IntelligenceCondition based publishing of Rich Media 26. Media Intelligence Condition based publishing ia SocldaProduct i1 Product 2 Product 3Me 27. Condition based Rich Media in Manuals 28. Upcoming Release Climb Higher | CMT Sales Kick Off | 2013 29. SDL Media Manager Technology Priorities Integrate with SDLMulti-channel delivery Inscreen Call-to-Action Social Media deliveryTechnologiesBrand Management & Real time insight &Second screenLocalizationchannel consistencyactionable metrics29 30. Upcoming Release due in February 2013 New Features Media Manager Dashboard Media Analytics module Media Analytics OData Web service YouTube Connector Updated Features Device feature detection Export Properties to customize HTML5 players 31. Questions?mail me wmaagdenberg@sdl.comCopyright 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks,images and logos are the property of their respective owners.This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used ordistributed except as authorised by SDL. 32. Copyright 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks,images and logos are the property of their respective owners.This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used ordistributed except as authorised by SDL.