sdl proprietary and confidential partner tech day sdl intelligent marketing suite overview &...
TRANSCRIPT
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SDL Proprietary and Confidential
Partner Tech Day SDL Intelligent Marketing Suite Overview & Demonstration
Will Stuart-Jones, Business Solutions Team Lead UK/EMEA
Thursday 27th June 2013
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• Introduction• Why SDL built the Intelligent Marketing Suite?• Key Features & Latest Release Recap• Demonstration
Agenda
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Introduction
• First, some very important points…
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Introduction
• Yet, at the same time…
• Latest Release of AMS 3.0 SR4• Compatible with Engine 5.2• Committed to Long Term Support
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Introduction
• Important not to lose sight of why AMS has been so successful…
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Introduction
• At the same time, AMS also has some annoyances…
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So why build the SDL Intelligent Marketing Suite?
• Though important, these are not the main reasons for building IMS…
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• And so the SDL Intelligent Marketing Suite was developed…
SDL Intelligent Marketing Suite - Key Features Recap
Campaign Management & Analytics
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• So AMS’s key ‘train of thought’ features have been carried across…
SDL Intelligent Marketing Suite - Key Features Recap
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• ‘Data Engineering’ and ‘Predictive Modelling’ are now fully integrated…
SDL Intelligent Marketing Suite - Key Features Recap
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• We’ve also spent considerable time improving usability…
SDL Intelligent Marketing Suite - Key Features Recap
Selection
Visualisation
Export
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• Further features have been added to broaden usage…
SDL Intelligent Marketing Suite - Key Features Recap
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• …and ‘Dashboards’ for standard and KPI-style reporting
SDL Intelligent Marketing Suite - Key Features Recap
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• Latest release continues to broaden selection building capabilities…
SDL Intelligent Marketing Suite – Latest Release Features
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SDL Intelligent Marketing Suite – Latest Release Features
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SDL Intelligent Marketing Suite - Key Features
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SDL Intelligent Marketing Suite - Key Features
• Insight, orchestration and contextual experiences – across all channels…
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SDL Intelligent Marketing Suite - Key Features
• So, Campaign Manager has been designed to fully support this…
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SDL Intelligent Marketing Suite - Key Features
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SDL Intelligent Marketing Suite - Key Features
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SDL Intelligent Marketing Suite – Latest Release Features
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SDL Intelligent Marketing Suite – Latest Release Features
• But more importantly, the latest release is all about…
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Demonstration
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Questions?