scalp care

SKIN-IFICATIONThe new approach to scalp health.

The strength and beauty of the hair are closely related to the quality of its vital environment. Perfect hair requires an innovative approach in which Skincare and Haircare go hand-in-hand sharing the same routines, technologies and active ingredients.A beauty treatment that not only resolves the specific problems of the scalp but also makes the hair stronger and beautiful.

EXCLUSIVELY IN THE BEST SALONS

www.ALfApArf.COm

gET A HEAd STArTHAIR CARE IS A MATTER OF USING YOUR HEAD. WITH SEMI DI LINO SCALP CARE, BEAUTY IS BORN AT THE ROOTS THANKS TO THE DUAL ACTION RENOVAGENYL ACTIVE INGREDIENT, THAT STIMULATES AND REVITALIZES THE SCALP. SEMI DI LINO SCALP CARE INCLUDES A BEAUTY ELIXIR RICH IN ACTIVE INGREDIENTS TO PROMOTE THE DAY BY DAY GROWTH OF HEALTHIER, SHINIER HAIR AND SPECIFIC PRODUCTS FOR COUNTER ACTING SCALP PROBLEMS SUCH AS HAIR LOSS, DANDRUFF AND EXCESSIVE SEBUM. FEATURES INNOVATIONS WITH TRIED-AND-PROVEN EFFECTIVENESS AND ENSURES EXTRAORDINARY SHINE THANKS TO THE ADDITION OF LINSEED EXTRACT. PEOPLE CAN SEE WHEN YOU USE YOUR HEAD. ESPECIALLY BY YOUR HAIR.

THE FREE FROM LINE FORMULATED WITHOUT SULFATES, PARAFFINS AND MINERAL OILS WHILE GUARANTEEING MAXIMUM PERFORMANCE.

Shine System will allow you to easily identify the most appropriate personalized SEMI DI LINO treatment for achieving

perfect hair without compromises

through an assessment of the CONDITION OF THE SCALP,

CONDITION of the FIBER and BEAUTY DESIRE.

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STATE OF HAIR FIBER

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NEEDS O DESIRES?Your customer’s scalp and hair tell you what her needs are,

while her gestures reveal her beauty desires.

SEMI DI LINO brings these two aspects together in a combined

diagnosis procedure which, in just a few simple steps, allows you to:

• determine the condition of the scalp

• identify the state of the hair fiber

• customize the desires of your client

Only in this way will you be able to identify the most suitable SEMI DI LINO treatment for your client, in order to combine her desires and her needs.

With SEMI DI LINO,ALFAPARF MILANO

presents a unique and complete

approach combining the 3 dimensions of

hair beauty.

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BEAUTY DESIRE

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Semi di Lino SCALP CARE Perfect hair shine activator.

Shin

e Fi

x Complex

LINSEED EXTRACT,

a valuable ingredient which for

over 20 years we have been transforming

into beauty products for the hair.

After years of research, this wonderful extract known for its

illuminating power has for the first time been placed in a

three-dimensional network to boost its effectiveness. The result:

• long-lasting action UP TO 24 hours.

• Improved distribution throughout the hair, for exceptional shine from the roots to the ends.

Color F

ix C

omple

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Shiny hair also means bright color.

Thanks to an innovative combination

of UVA&UVB filter + antioxidant,

COLOR FIX COMPLEX prolongs

and increases the brilliance

and intensity of the color.

Up to 91% after 9 washes*.

SCALP CARE

CAREIt combines 2 transversal complexes with a synergistic blend of 2 active ingredients of natural origin, producing a targeted and calibrated result that responds to the specific needs of the scalp.

What is so special about it?The first line entirely dedicated to the improvement and the treatment of the scalp without giving up to an incredible shine. The only line that tackles specific problems but also creates and maintains an optimal environment for the growth of perfect hair.The ideal combination of intensive action and effective treatment.

Dual-action active ingredient

that balances and

revitalizes the scalp.

Keeps the environment of the

follicle active and vital and creates

the perfect conditions for the

growth of stronger, beautiful

and naturally shiny hair.

renovagenyl&

&ILLUMINATES

2 new generation complexes, for extreme, long-lasting shine.

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Revitalization at the heart of the hair fiber, creation and maintenance of the optimal environment for the growth of healthier, more beautiful and shine hair, adjuvant action in the treatment of scalp problems.

Adjuvant action in Preventing and Reducing Hair Loss

Multi-active complex composed of Grape, white Walnut and Rocket extracts, which help to prevent and reduce hair loss and protecting the follicle from the action of free radicals that cause premature aging.

3 En

erg

izin

g

Complex

Dermo-Purifying Action

Extract of Pomegranate rebalances and normalizes the scalp flaking process, relieving the sensation of discomfort and itching.

Cel

-pur

en

ess

Sebum-Regulating Action

Extract of the Buchu plant, which normalizes the scalp, regulating and reducing sebum secretion and excess sebum, while inhibiting its reappearance.

Seb

um-C

ontrol

The first* line

Free From Sulfates,Paraffins and Mineral Oils

dedicated to the scalp

treatment.

Extraordinary performance

without give up to the wealth of the

scalp and the beauty of the hair.

100%

SKIN TOLLERANCE**

*Of

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Only a perfect scalp can produce perfect hair. Helps the effect thanks to the

special concentrated activatorStimulating Super Serum

*Pan

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Stimulating Elisir

Capillary restoring elixir that enhances and improves the beauty of the hair day by day.A vital impulse that acts directly at the source, strengthening the hair at the roots and making it incredibly bright and shiny. A synergistic action to revitalise the environment of the follicle and stimulate cell renewal, which helps the hair to grow strong, beautiful and healthy.Pack Size: 125 ml

SUGGESTIONS FOR USE FOR YOUR CUSTOMERS

“Take care of your hair just as you care for the skin of your face and body.

Stimulating Elisir is your daily beauty treatment.

Apply to the scalp and the hair from roots to ends for truly stunning results.

The effect is boosted by the special concentrated activator Stimulating Super Serum.”

Pac

k S

ize:

12x

10 m

l via

ls

The originofbeauty

+40%shine*

+44%fewer tangles**

Energizing Lotion An intensive energizing concentrate that revives the follicle by stimulating the hair fibre, making it stronger and more resistant through a Hot-Ice effect.

Pack Size: 12 x 10 ml vials

Energizing Shampoo A regenerating treatment that contributes to preventing hair loss, with energizing action that gently cleanses the scalp while respecting the structure of the hair.

Pack Sizes: 250 ml - 1000 ml *Pul

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Purifying Shampoo A daily relief that removes dandruff from the first application and lessens its appearance. It soothes the scalp, reduces itching and restores a correct balance, leaving the hair beautifully shiny.

Pack Size: 250 ml *Clin

ical

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ion

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ied

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ays

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Balancing Shampoo An effective refreshing action that neutralizes excess sebum by reducing the deposit on the shaft.Transforms lifeless, overloaded hair into vital hair that stays clean for longer.

Pack size: 250 ml

What is it?Dedicated to the treatment of scalps

associated with the formation of dandruff.

What it is so special about it?An extraordinary rebalancing action which

normalizes the scalp flaking process.

Results visible from the very first application.

What is it?Dedicated to the treatment

of scalps, with excess sebum.

What it is so special about it?An extraordinary rebalancing

action geared to regulating the

secretion of sebum.

What is it?Dedicated to scalps with weak

hair and a tendency to hair loss.

What it is so special about it?An intense stimulating action to prolong the life

of the follicle and boost its proliferation.

A complex that acts directly on the dermal papilla,

favoring the growth of stronger, more resistant hair.

For scalps with

dandruffFor an impoverished scalp prone to hair loss

hair lossFor scalps with excess

sebumSCALP CARE +10% shine vs main competitor on the professionnel market**

Product tested on panel of 80% “stressed” subjects.

*Sel

f ass

essm

ent

test

.**

Pan

el t

est

of 4

5 a

sses

smen

ts.

of hair loss*45%

more resistence of the hair for

of the subject**75%

dandruff reduced in

100%of the subject*

of itch*64%

sebumafter first application*95%

Lighterhair for

of subject*65%

Workstation: Shine System5

ALFAPARF MILANO helps you express your professional qualities also by valorizing your salon.

Thanks to the Scalp Care, materials placed at your disposal you can share with your customers the beauty philosophy you have chosen to adopt with us.

ALFAPARF MILANOvalorizes your salon and your professional appearance.

Reception2

Waiting area:Banner4

1 Products DisplayDisplay your SEMi Di LinO products in an organized manner, grouping the different ranges neatly together and concentrating them in a well-visible section of the purchase area.

2 ReceptionThe RECEPTION is the place where the beauty procedure in the salon begins and ends. Not only when your clients arrive, in fact, but also when they leave is an extremely important moment. This is the time for reviewing the CARE treatments performed at the shampoo basin and recommending the proper routine to follow at home.

3 Counter: Display & Mini-SizesPlace on the countertop the SEMi Di LinO display for presenting new products and set up a mini-sizes corner.These latter are essential tools for gratifying your customers, arousing their curiosity and increasing their loyalty - whatever type they may be:

• the SKEPTICAL client: invite her to try out the products, giving her the most suitable sample for her hair. She will not be able to do without it.

• the INCOSTANT client: to win her over to the designated beauty procedure have her try the products that are complementary to those she has purchased.

• the IDEAL client: she is the one everyone would like to have; please her by giving her mini-sizes for her dream holidays.

4 Waiting areaThe WAITING AREA is where the clients spends time alone and makes the most of it by observing the salon’s environment and image.

5 WorkstationThe WORKSTATION is the key part of the salon: here the clients voices her wishes and you assess her needs. This is the moment when you identify and establishes, with the Shine System, the right personalised beauty procedure that will take into account the condition of the scalp and the state of fiber and the customer’s beauty desires.

Products display1

Counter: Display & Mini-Sizes3

Discover Semi di Lino world on:WWW.ALFAPARF.COM

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