SDSU Bookstore Leander Arellano // Arielle Fuller // Jessalyn Hines // Emilee Mason // Nai Saelee

Objective

Survey Data

Key Demographics

Key Demographics ...

Key Findings: Awareness

Key Findings: Products

Key Findings: Services

Key Findings: Brands

Focus Group

Recommendations Implement a Loyalty Program

Recommendations Make Some Shelf Space

1. Travel Chargers 2. Shoes 3. PINK Branded State Gear

Recommendations Targeted Campaigns Against “Expensive” Image

SDSU Bookstore

QUESTIONS?

Awareness

PESTLE Analysis

SWOT Analysis

Personas

Porters 5 Forces

Competitor Map

Performance Measures

Relative Cost vs Relative Performance

Application of Methods: Contacting Professors

Application of Methods: Facebook

Application of Methods: Bookstore List