seach engine optimization at podcamp london
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David CiccarelliChief Executive Officer
How to Achieve Top Search Engine Results
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People use search engines to...
Find websites, blogs
Find people
Find locations
Find images
Find videos
www.Voices.com
Why Search? Search engines are the most powerful medium to
reach customers because you meet them at their point of need.
90% of online Web sessions begin with a search. 81% of users find web sites they were looking for
through search engines.www.Voices.com
The Facts Search engines average 300-500 million searches per
day. 95% of users don’t go beyond the first 3 pages of
search results before they try another keyword. 30% of users believe companies found in the top
search results are a major brand in their product or service category. www.Voices.com
๏ Process of strategic placement of keywords and text on web pages to enable optimum search engine rankings.
๏ Key to any successful Internet Marketing Strategy.
๏ It’s easier than it sounds.
Search Engine Optimization
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๏ Writing for search engines๏ Interacting with search engines๏ Boosting your results with links๏ Monitoring your results
Today’s game plan
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It All Starts with Your Keywords
Well-written content and carefully selected keywords are the keys of a balanced SEO strategy.
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Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal www.Voices.com
Keyword Research
Start a spreadsheet to save all your keywords.
Organize keywords into groups by topic or subject matter.
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Content is King Having good, well-
produced content on your website is a priority.
Content includes audio, video, text and images.
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Ideas for Content The “How-To” Article
The Definition Article
Present a Theory or Argument
Create a resource like a free report or whitepaper
List Article (5 Tips for... Top 10... The Best... The Worst...) www.Voices.com
Optimizing Your ContentPut keywords and phrases in some of the following places to increase the ranking of a web page in the search engine results. Page Title Page Description In H1, H2, H3 tags In the body or your article or pages Page File Name ( your-very-important-page.html )
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Page Title and Description Title and Description become the snippet in
Google.
Open the HTML file and edit your Meta tags.
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Page Name Tips Short URLs are better
Use hyphens not underscores
If your pages are already in Google, don’t change anything.
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Interacting with Search Engines
In recent years, search engines have developed tools for website owners to submit pages directly to them.
Google Webmaster Tools https://www.google.com/webmasters/tools Yahoo! Site Explorer https://siteexplorer.search.yahoo.com MSN Webmaster Central http://webmaster.live.com www.Voices.com
Create a Sitemap Your HTML sitemap is designed for people
Your XML sitemap is designed for search engines
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Google Webmaster Tools 1. Add your website
2. Verify your website 3. Add your XML sitemap
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Boost Your Results with Links
Search engines see links as a vote of confidence.
Pages on the top of results typically have more links.
Focus on quality not quantity.
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Different Types of Links Authority Links - CNN, BBBonline.org, Industry
Associations Directory Links - Yahoo! Directory, BOTW.org Press Release Links - PRWeb.com, PR.com Blog Links - Articles written about you, comment
links Social Media Profile Links - Facebook, LinkedIn,
Twitter Reciprocal Links - Link exchanges from related
websites
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Your Link Profile
n Link Popularity: How many links point to your website?
n Link Relevancy: Are the links of a high quality, from websites in the same industry or from authority websites?
n Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword?
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Time for a Check Up To see how many pages
are in Google, enter site:www.website.com
To see how many links Yahoo! is counting, enter link:www.yourdomain.com
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Action Plan Research your keywords and start a spreadsheet Write new articles on subjects that people search for Optimize your content by focusing on page titles and
descriptions Get links from blogs, press releases and other websites Track your success with Google Webmaster Central and
Analytics Discover areas for improvement at SEOmoz.org
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