continued »

Delivering Timely, Relevant Content to Seagate Leaders Worldwide

Seagate is the world’s leading provider of hard disk drives and digital storage devices. In response to changing market conditions and opportunities, Seagate executives initiated a global reorganization to allow the company to respond more nimbly to new, market-based realities. The same forces that drove Seagate’s reorganization steered its learning leaders toward new workforce initiatives. Seagate Global Learning and Performance (GLP) offers business and leadership skills training to approximately 3,200 leaders worldwide. While the reach of GLP has expanded yearly, budget considerations and the growing geographical diversity of Seagate’s workforce presented new challenges.

A Virtual Solution Meets Global Leaders Where They AreSeagate turned to long-time partner Harvard Business Publishing for help in building a new generation of leadership development programs to reach diverse global audiences efficiently and cost-effectively without sacrificing quality. The resulting Maximizing Business Results (MBR) program is delivered virtually to Seagate’s geographically dispersed leaders, using Harvard Business Publishing’s Leadership Direct platform.

C L I E N T S U C C E S S S T O R Y

“ With so many people taking on new roles worldwide, leadership development training is more important than ever; however, our leaders have less bandwidth to attend learning programs and our resources are more limited.”Dr. Maria Wayne, Senior Director, Global Learning and Development, Seagate

BUSINESS CHALLENGEShift focus from a functional product orientation to that of a market-facing organization

AUDIENCE100 directors and vice presidents and 300 managers worldwide

OFFERING AND SERVICES USEDLeadership Direct, Case in Point

IMPACT> 93% of participants report knowledge

increase

> 94% indicated they would apply what they learned

> Twice as many learners reached at one-quarter of the cost of earlier programs

> Costs per training hour reduced by 52% since FY09

A T A G L A N C E

SEAGATE TECHNOLOGY

UNITED STATES | EUROPE | INDIA

> For more information, visit: www.harvardbusiness.org

GETTING RESULTS WITH VIRTUAL LEARNING

Learning Impact

■■ A mid-program survey showed 89% of respondents learning new skills.

■■ Pre- and post-module surveys show knowledge increase of up to 93%; 94% of participants said they would apply new knowledge and skills to their jobs.

■■ 94% graduated from the program, and 84% of executives exceeded program requirements.

Productivity With time away from the job reduced by up to 300%, productivity increased throughout the company.

Maximizing Investment Twice as many learners were reached at one-quarter of the cost of earlier programs. Costs per training hour reduced by 52% since FY09.

Global Adoption of the Virtual Classroom At the start of the program, 75% of participants expressed a preference for face-to-face learning. By the fifth month, this number dropped to 14%.

UNITED STATES | EUROPE | INDIA

> For more information, visit: www.harvardbusiness.org

Case-Based Learning Puts Key Concepts in ContextTo shorten session times while promoting discussion, the team introduced Harvard Business Publishing’s Case in Point. Designed as a companion to classroom training or for stand-alone use, case-based learning quickly conveys key concepts within the context of a business challenge.

A Program Tailored to Seagate’s NeedsSeagate and Harvard Business Publishing partnered to identify new topics and develop programs tailored to Seagate’s business challenges. Elements include:

■■ Virtual team-building activities

■■ Virtual expert and faculty presentations

■■ Virtual case study group discussions

■■ Online self-study

■■ Online chat and discussion boards

■■ In-person small group discussions

■■ Ongoing polls and surveys

Seagate deployed the MBR program to 100 directors and vice presidents at 18 locations worldwide. The redesigned Leadership Development Program (LDP) was deployed to 300 managers at 36 global locations.

Promoting the ProgramA presentation titled “A Month in the Life of the MBR Participant,” depicting how easily Leadershp Direct can be accessed on demand to help resolve real work issues, was used to secure executive buy-in and to promote the program worldwide. For the updated Manager LDP, an

online demo of the virtual classroom experience was created.

Where and When Information Is Most NeededBy delivering compelling, actionable content in a virtual format, Seagate’s MBR and LDP programs reach all of the developing leaders within this geographically dispersed global company at the time and place where the information is needed most.

C L I E N T S U C C E S S S T O R YS E A G A T E T E C H N O L O G Y

MC

1747

7061

2

© 2014 Harvard Business School Publishing. Harvard Business Publishing is an affiliate of Harvard Business School.

With access to immediately applicable content on demand, Seagate’s leaders can respond more effectively to rapidly changing global markets.