Sean CarneyVolleyball Sales Manager

Hudl

Sports analysis software company founded in Lincoln, Nebraska in 2006

250+ Product Team Members

We’re invested in volleyball.

20182017

HudlVolleyball product launch

Volleyball Team Est.Hire nearly 30 vb-specific roles company-wide

Hudl Assist Volleyball product launch

VolleymetricsAcquisition

VB Team Growth23 more vb-specific sales team members

Hudl FocusProduct launch

We learn from every level of the sport.

National Federation Pipelines

Professional Leagues Worldwide

ActiveCollege Teams

Active High Schooland Club Teams

7

350+

15+

9K

We surveyed more than1,000 club athletes to discover how they think.

63% of club volleyball athletes will play for 2 or more clubs during their career.

What We Wanted to Understand

What’s the top reason athletes play club sports?

01 02Why do athletes choose a specific club?

What role does video play in their club experience?

03 04What are the video habits of modern club athletes?

What’s the top reason you play club sports? What’s the

top reason youplay club sports?

Possible Answers

My parents/family want me to play.

I want to spend time with my friends.

I want to improve my skills.

I enjoy higher levels of competition.

I want to play college sports/get a scholarship.

Other (write-in)

When you're choosing a club, how important are these factors?

Possible Answers

Fees/costs

College recruitment opportunities

Friends/classmates

Competitive advantage (winning)

Facilities quality and location

Coaching

Practice schedule

Club culture/philosophy

1. Coaching2. Club culture/philosophy3. College recruitment opportunities4. Competitive advantage (winning)5. Facilities quality and location6. Fees/costs7. Practice schedule8. Friends/classmates

Athlete Ranking

What are your video habits?

How Athletes Use Video

Who Uses Video

Video directly impacts each of those top four factors. Video directly

impacts recruiting and development

How important do you think video is to getting recruited?

1 10

How important do you think video is to getting recruited?

1 108.5

Recruiting

Personal Intro Email with Highlight video attached

Request for full match video + Academics / physical testing -

Recruiting Package

In-Person Evaluation at

major tournaments

Building a relationship by staying top of mind for the coach

Highlight videos/full match video

How important do you think reviewing video is to

becoming a better athlete?

1 10

How important do you think reviewing video is to

becoming a better athlete?

1 108.9

Player Development with Film

Visual Learning is Key

Player Homework

Off-Court Development

Questions?

Sean Carneysean.carney@hudl.com

5MM+ app downloads

6MM+ active users

160K+ active teams

35+ sports around the world

Hudl is the industry standard.

Avg. 5.3 years playing club sportsAvg. 2.2 years with current clubAvg. played for 2.1 different clubs

Competitive Advantage● Hudl Assist is the perfect (inexpensive)

assistant coach.

● Easily trade film with and scout upcoming

opponents to gain an edge.

Club Culture/Philosophy● Showcase your coaching style to attract and

retain the best talent for your team.

● Highlights will build hype for the club and

boost your brand.

●

Coaching● With the ability to review a match, both

coaches and players will have clarity on

what happened and WHY.

● Player development can be accelerated

through individualized feedback.

● Data becomes even more powerful when

it’s tied to the moments that created it.

How can video help me attract and retain more athletes?

1

1

1

Implementing “homework”