sean poulley social business in the cloud

© 2011 IBM Corporation

IBM Cloud ForumApril 7, 2011


Social Business in the Cloud

Sean PoulleyVice President, IBM Social Business Cloud

Get Social. Do Business.


EngagedTransparentNimble

Trust Security Compliance

A Social Business embraces networks of people to create business value


IBM Defined Social Business

A social business solves business problems faster, smarter -- by deepening client relationships, driving operational effectiveness and optimizing their workforce

We defined this category in the market. We are the market leaders.IBM created the category 4 years ago (Lotus Connections – 2007)

“first-ever social software platform for business “IBM brought it to the cloud 2 years ago (LotusLive - 2009)

IBM is driving the revolution of Social Business. 2B people use the internet. IBM sees Social Business as a 100B Opportunity

Driving New Markets and New Solution Spaces: Social Commerce, Web Analytics, Employee Sentiment Analysis.

IBM delivers social business today - to customers globally - large and small, across diverse industries

© 2011 IBM Corporation5

IBM Social Business and Collaboration Solutions

More than Half of Fortune Global 100 Now use Lotus Notes/Domino-- 40% WW email market share**

* Gartner DataQuest 2009 "Portal Products & User Interaction Tools", April, 2010** Forreser WAVEtm - Collaboration Platform 3Q/2009*** Gartner Magic Quadrant for Horizontal Portals, September, 2010; Gartner Magic Quadrant, Social Software in the Workplace, October, 2010; Gartner Magic Quadrant for Web Conferencing, November, 2010**** IDC Worldwide Business Mobile Email 2010–2014 Forecast & 2009 Vendor Shares, Aug, 2010

Lotus Live: Richest social/collaboration platform in the cloud-- On prem/cloud Notes/Domino hybrid option

Portal – #1 in Worldwide Revenue from 2001 to 2009*

Leader in Forrester WAVE - Collaboration Platform**

Gartner Magic Quadrant leader for Horizontal Portals; Social Software in the Workplace; & Web Conferencing***

Enterprise 2.0 “Smackdown in the Cloud” WinnerSymphony wins every relevant award for office productivity

Leading

Connections: The first enterprise Social Business frameworkProject Vulcan: A blueprint for the future of collaborationTraveller: Collaboration for the mobile professional - “...growing adoption of the IBM Lotus Notes Traveler offering IBM garnered the highest growth in business mobile email subscribers.”****

Innovating

GrowingOver 100 million cumulative Lotus Notes and Domino licenses sold.120M Sametime customers

-- 30% of new customers are MS Outlook/Exchange users 2.8M seats of Connections


On a smarter planet the way people interact and what they know is changing

InstrumentedSmartphone shipments will outpace PCs by 2012

InterconnectedSocial networking accounts for 22% of all online time

IntelligentThe social data analytics opportunity will grow to 1 Zettabyte by 2011

The explosion of new information, when integrated, analyzed, and acted upon using new types of intelligence, and new tools enables Social Business


Analytics Cloud Social

The disruptions leading to Social Business


Acquiring new customers can cost 5x more than satisfying and retaining current customers

2% increase in customer retention has the same effect on profits as cutting costs by 10%

5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry

Retaining customers is linked to increased profitability

95% of standout organizations will focus more on “getting closer to the customer” over the next 5 years.

– IBM CEO Study 2010

Standout organizations are 57% more likely to allow their people to use social and collaborative tools.

– IBM CHRO Study 2010


Product & Service Development

Marketing, Customer Service

Deepen client relationships

Drive operational

effectiveness

Workforce optimizationOperations,

Human Resources

Traditional Business

A Social Business

'Push' marketing via traditional channelsControl over brand image and brand communication

Builds trusted relationships and increases sales through relevant messages across all channelsDrives brand advocacy through communities and dialog

Invest in R&DGenerate new ideas internallyTest ideas in market

Shares insights to generate break-through ideas and speeds time to market, gaining market insight and readiness

Email and phone based communicationKnowledge kept in silos

Reaches out to professional networks to respond faster with business decisions to new opportunities, saving money

Entry Point

Getting Started in Social Business


Social Business Transforms The Customer And Employee Experience

Peer to PeerBusiness to Employee

Business to Business

Business to Customer

“Exceptional Web Experience” “Exceptional Work Experience”Employees interacting with self-forming, distributed teams (peers, customers, partners & suppliers), as a company overall (communities incorporating customers & partners around innovation) reducing the friction of work.

Customers interacting with other customers and company representatives (efficiently, via social tools), with the company overall (driving brand awareness & revenue growth)


Drive operational effectiveness

Optimize your workforce


Social business in the cloud

Our strategy

Files

Meetings Events

Chat

Survey FormsCharts

eMail

Communities

Activities

My Network

Expand the enterprise perimeter to the cloud

Deliver new business value through seamless integration with your

applications

Simplify and improve business interactions inside and outside the

enterprise


Smart, Secure and Ready for Business

LotusLive DemoBrendan Crotty, Program Director, LotusLive Cloud Services



Robust Enterprise Security and Enterprise Integration

Security IntegrationIntegrates with your existing IT systems: directory, single sign-onSecure data centers - physical and system securityReliability, business continuity, disaster recovery

Policy IntegrationIBM policies that govern privacy, operations, separation of dutyBusiness controls and auditingClassification, handling, routing & sharing of data

Application IntegrationOpen platform for application integration Web 2.0 APIApplication authenticationHybrid solutions, yours with ours, ours with your, yours with 3rd parties


An Extensible Open Integration Platform

Open Rest APIs and extension points make LotusLive a flexible SaaS platform Partners can integrate LotusLive services in their own applicationsPartner applications can be integrated into LotusLive Customers benefit from integrated collaborative business processes

LotusLive Services

IBM Content

CommunitiesWeb

ConferencingNetwork Files Activities

Value Added Third Party Services

APIs and Extension Points

New Applications


Smart, Secure and Ready for Business

LotusLive Partner DemoBrendan Crotty, Program Director, LotusLive Cloud Services



The infusion of social business capability in business processes

IntegratedCommerce

IntegratedSelling

IntegratedDoc Editing

IntegratedLogistics

IntegratedScheduling

IntegratedCommunications

IntegratedeSigning

IntegratedFile Viewer


Business value drives customer momentum Triple digit growth in NEW customer signings in 2010


Roxanne Reynolds-LairChief Information Officer

Fashion Institute of Design & Merchandising


Why IBM for social business in the cloud

IBM Delivers NEW business valueConnecting social and collaborative capabilities across all business processes

IBM delivers social solutions that connect you to people both inside and outside your company

Open Approach to innovate at the speed of the open Web

IBM deliver Social Business either on premises or in the cloud Hybrid model for deployment

Expand the enterprise security & Integration to the cloud

IBM delivers Trust, Security. Compliance


Social Business

Social businesses are engaged, transparent and nimble



Workforce optimization

Expand the enterprise perimeter to the cloud



Optimize your workforce



CEMEX on becoming a social business


Signature Mortgage on becoming a social business

sean poulley social business in the cloud

Documents

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