Greenlemon’s search marketing campaign for HLB Hamt

Submission for Yahoo! Big Idea Chair

Search Awards

The challenge

Client is a B2B company who had lost a dominant position in a niche business.

The campaign had to be laser-focused on lead generation.

What we did…

a.Segmentationb.Ad testingc.Landing page design and testingd.Communication with client sales

team

SEGMENTATION:

SEGMENTATION:

SEGMENTATION:

It wasn’t one single niche market.We went after numerous sub-niches

instead of one big market.

AD COPYWRITING & TESTING:

Completeredesign of landing pages

LANDING PAGES

<-Before

After->

A-B testing for landing pages

Communication with client sales team

We communicated closely about campaign performance with the client sales team, to identify focus areas based on what leads were converting to sales.(Based on these inputs, we began separate campaigns for visitors from UAE).

RESULTS

Summary:

Greenlemon got the most out of a focused lead generation campaign to increase leads by more than 400%.