search engine marketing: how insurance agents can take advantage
DESCRIPTION
Part two of the presentation for 2007 HIGH TECC, from James Omdahl & Megan Mahan of InsureMeTRANSCRIPT
![Page 1: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/1.jpg)
Search Marketing
Nuts and Bolts
![Page 2: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/2.jpg)
![Page 3: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/3.jpg)
![Page 4: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/4.jpg)
Organic
![Page 5: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/5.jpg)
![Page 6: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/6.jpg)
$
$FREE(ish)!
![Page 7: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/7.jpg)
![Page 8: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/8.jpg)
![Page 9: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/9.jpg)
A Little Vocabulary…
![Page 10: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/10.jpg)
Pay-Per-ClickSystem where an advertiser pays an agreed amount
for each click someone makes on a link leading to their website. Also known as Cost-per-Click, the results are dependent on reserved keywords for which the website is shown when they are entered into a query.
- http://www.anduro.com/glossary.html
![Page 11: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/11.jpg)
Search Engine Optimization
The marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
- www.clixmarketing.com/definitions.htm
![Page 12: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/12.jpg)
KeywordThe word or words that relate to a particular
topic. Keywords or phrases are used to construct a search statement to find information.
- www.utas.edu.au/library/etutor/main/webzglos.htm
![Page 13: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/13.jpg)
Examples of KeywordsHealth insurance quotes
Health insurance
Insurance
Denver health insurance
Can you help me find health insurance for my 90 year-old-mother who lives in a cabin outside of Bozeman?
![Page 14: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/14.jpg)
- www.valpo.edu/library/jargon.html URLAn acronym for "Uniform Resource
Locator," this is the address of a resource on the Internet.
- www.valpo.edu/library/jargon.html
![Page 15: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/15.jpg)
![Page 16: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/16.jpg)
HTMLHyper Text Mark-Up Language (HTML), a subset of
Standard Generalized Mark-Up Language (SGML) for electronic publishing, the specific standard used for the World Wide Web.
- www.orafaq.com/glossary/faqglosh.htm
![Page 17: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/17.jpg)
![Page 18: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/18.jpg)
![Page 19: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/19.jpg)
![Page 20: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/20.jpg)
Link or HyperlinkThe text you find on a Web site which can be
"clicked on" with a mouse, which in turn will take you to another Web page or a different area of the same Web page.
- www.7designavenue.com/glossary.htm
![Page 21: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/21.jpg)
SERP – Search Engine Results Page
![Page 22: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/22.jpg)
Paid Search
![Page 23: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/23.jpg)
![Page 24: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/24.jpg)
What Makes PPCSo
Cool?
![Page 25: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/25.jpg)
Bus Bench Marketing
![Page 26: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/26.jpg)
$1250/mo +
![Page 27: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/27.jpg)
![Page 28: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/28.jpg)
![Page 29: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/29.jpg)
Cumbersome?
![Page 30: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/30.jpg)
Yellow Pages are Expensive(in more ways than one)
![Page 31: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/31.jpg)
![Page 32: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/32.jpg)
Active Searchers
![Page 33: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/33.jpg)
You Only Pay for ACTION!
![Page 34: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/34.jpg)
Ultimate Online Marketing Tool
Search [marketing] is the ultimate online marketing tool because the behavior of search is more of an indicator of purchase intent than any other online activity.
- Fredrick Marckini, CEO iProspect
![Page 35: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/35.jpg)
Presell
![Page 36: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/36.jpg)
Collect the Lead
![Page 37: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/37.jpg)
![Page 38: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/38.jpg)
Where to do PPC
![Page 39: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/39.jpg)
![Page 40: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/40.jpg)
Downside to the Big Two
1. Cost
2. Competition
![Page 41: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/41.jpg)
Beware of the Clones…
![Page 42: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/42.jpg)
It’s All About ROE
ReturnOnEffort
![Page 43: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/43.jpg)
![Page 44: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/44.jpg)
Two Requirements for AdWords
•Website (a good one)
•Credit Card ( w/ benefits)
![Page 45: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/45.jpg)
Opening Your First AdWords Account…
• Takes only a few minutes• Choose your settings:
– Select your market (Geo-Targeting)– Set a budget (daily)
• Enter some Keywords– Time to get creative (verbs, locations, misspellings,
word ordering)– Don’t be shy, but keep them in order
![Page 46: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/46.jpg)
Keyword Examples• Denver Health Insurance• Health Insurance Denver• Buy Denver Health
Insurance• Denver Health Insurance
Quote• Denver Health Insurance
Quotes
• Denver Colorado Health Insurance
• Health Insurance Quotes Denver
• Cheap Denver Health Insurance
• Denver Medical Insurance
• Denver Haelth Insurance
![Page 47: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/47.jpg)
What are Your Keywords?
![Page 48: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/48.jpg)
Write AdsText Based Ads
–25 Character Title–35 Character 1st Line–35 Character 2nd Line–35 Character URL
![Page 49: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/49.jpg)
Ad Writing Tips• Read the Audience’s Hot Buttons
– Price?– Quality?– Service?– Trust?– Brand?
» from Andrew Goodman
![Page 50: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/50.jpg)
Ad Writing Tips
• Study the Competition
• Test, test, test
![Page 51: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/51.jpg)
Time to Place a Bid
![Page 52: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/52.jpg)
1 “Health Insurance” Click =
$5 - $7
![Page 53: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/53.jpg)
1 “Auto Insurance” Click =
$6 - $10
![Page 54: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/54.jpg)
1 “Mesothelioma” Click =
$100
![Page 55: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/55.jpg)
WOWIE!
![Page 56: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/56.jpg)
![Page 57: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/57.jpg)
It’s Showtime!
![Page 58: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/58.jpg)
![Page 59: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/59.jpg)
QUALITY SCORE
![Page 60: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/60.jpg)
Google Rewards the Most Profitable Ads
![Page 61: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/61.jpg)
It’s Expensive to be Google
![Page 62: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/62.jpg)
Ad Ranking Factors
• Your Cost-Per-Click “Bid”• Click-Through-Rate (CTR)• Landing Page Relevance
![Page 63: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/63.jpg)
Bottom LineMake sure your ads are
effective and your keywords match the content on your website.
![Page 64: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/64.jpg)
Don’t Forget!If you aren’t collecting lead
information on your website, you are leaving business on the table. (InsureMe can help with this part)
![Page 65: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/65.jpg)
ALSO!
Make sure your site doesn’t suck.
![Page 66: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/66.jpg)
Your Site Should…• Build Trust• Inform• Add Value• Persuade
![Page 67: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/67.jpg)
PPC in a Nutshell
![Page 68: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/68.jpg)
Didn’t he say something about FREE traffic?
![Page 69: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/69.jpg)
Search Engine Optimization
![Page 70: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/70.jpg)
Organic
![Page 71: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/71.jpg)
Organic
How Do Sites Get There?
![Page 72: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/72.jpg)
Misconceptions
Ranked by traffic to a site
![Page 73: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/73.jpg)
Misconceptions
People Create the Rankings
![Page 74: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/74.jpg)
In Reality:
It’s All
Aboutthe
Algorithm
![Page 75: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/75.jpg)
![Page 76: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/76.jpg)
![Page 77: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/77.jpg)
![Page 78: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/78.jpg)
![Page 79: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/79.jpg)
SEO is Like Teaching a Computer
![Page 80: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/80.jpg)
On-Page and Off-Page Factors
![Page 81: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/81.jpg)
On-Page Factors
Title Tag
![Page 82: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/82.jpg)
What’s Your Title Tag?• Your company’s name• Focus on keywords (don’t overdo
it)• Make it stand out (don’t copy)• Make it intriguing• Make each page unique
![Page 83: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/83.jpg)
On-Page Factors
Content (words on your web page)
![Page 84: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/84.jpg)
Help the Bot Understand
![Page 85: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/85.jpg)
Content Tips• Use your keywords naturally
throughout the text• Aim for at least 250 to 300 words
on each page• Remember that people are going to
read this stuff!
![Page 86: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/86.jpg)
On-Page Factors
Internal Linking (for the spiders)
![Page 87: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/87.jpg)
Pyramids are Good
![Page 88: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/88.jpg)
• Have a hierarchy of pages• Never forget the Site Map• Standard navigation is good
(about us, contact us, privacy policy, etc.)
Internal Linking Tips
![Page 89: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/89.jpg)
Off-Page Optimization(a.k.a the “Hard Stuff”)
![Page 90: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/90.jpg)
It’s All About the Links
![Page 91: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/91.jpg)
Look Ma! It’s the Intarweb!
![Page 92: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/92.jpg)
Linking Tips:• Find on-topic links (quality over quantity)
• Get your keywords in the anchor text (the blue underlined stuff)
• One-way links better than reciprocal (but it’s better to have something than nothing)
![Page 93: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/93.jpg)
Where do Links Come From?
![Page 94: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/94.jpg)
Get Links From:• Friends, family, business
associates, etc.• Unsolicited Email Requests• Buy Them (Risky)• Create something link worthy!
(Link Bait)
![Page 95: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/95.jpg)
Final SEO Tips• Register your domain for a long
time• Make sure your code is clean• If your first page is Flash, stop it• Have your own domain
![Page 96: Search Engine Marketing: How Insurance Agents Can Take Advantage](https://reader038.vdocuments.net/reader038/viewer/2022102700/546cc6efb4af9f7a2c8b51a9/html5/thumbnails/96.jpg)