search engine optimisation - curzon pr london · 2019. 5. 15. · search engine optimisation •...

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SEARCH ENGINE OPTIMISATION

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Page 1: SEARCH ENGINE OPTIMISATION - Curzon PR London · 2019. 5. 15. · SEARCH ENGINE OPTIMISATION • ... SEO Basics | What Exactly Is SEO and Why is it Important? Direct Traffic 3,09700

SEARCH ENGINE OPTIMISATION

Page 2: SEARCH ENGINE OPTIMISATION - Curzon PR London · 2019. 5. 15. · SEARCH ENGINE OPTIMISATION • ... SEO Basics | What Exactly Is SEO and Why is it Important? Direct Traffic 3,09700

Page 3: SEARCH ENGINE OPTIMISATION - Curzon PR London · 2019. 5. 15. · SEARCH ENGINE OPTIMISATION • ... SEO Basics | What Exactly Is SEO and Why is it Important? Direct Traffic 3,09700

Technical side

Content Strategy

Page 4: SEARCH ENGINE OPTIMISATION - Curzon PR London · 2019. 5. 15. · SEARCH ENGINE OPTIMISATION • ... SEO Basics | What Exactly Is SEO and Why is it Important? Direct Traffic 3,09700

1. SEO helps create user-friendly websites

2. Brings in more customers

3. Higher conversion rates

4. Builds brand awareness

5. Helps bypass competition

Page 5: SEARCH ENGINE OPTIMISATION - Curzon PR London · 2019. 5. 15. · SEARCH ENGINE OPTIMISATION • ... SEO Basics | What Exactly Is SEO and Why is it Important? Direct Traffic 3,09700

Month one ••

Month two •

Month three •

Month four ••

Month five •

••

Page 6: SEARCH ENGINE OPTIMISATION - Curzon PR London · 2019. 5. 15. · SEARCH ENGINE OPTIMISATION • ... SEO Basics | What Exactly Is SEO and Why is it Important? Direct Traffic 3,09700

Month six•

••

Please note:

Page 7: SEARCH ENGINE OPTIMISATION - Curzon PR London · 2019. 5. 15. · SEARCH ENGINE OPTIMISATION • ... SEO Basics | What Exactly Is SEO and Why is it Important? Direct Traffic 3,09700

THE METRICS

1. Conversions metrics

•••••

Page 8: SEARCH ENGINE OPTIMISATION - Curzon PR London · 2019. 5. 15. · SEARCH ENGINE OPTIMISATION • ... SEO Basics | What Exactly Is SEO and Why is it Important? Direct Traffic 3,09700

DELIVERABLES

••••••

2. Engagement metrics

•••••

3. Acquisition metrics

••••