search engine optimisation - seo

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Recommendation of a Strategy

SEO
Search Engine Optimisation

Reuben JacksonWeb Widgets Ltdtwitter.com/webwgtfacebook.com/webwgt

Google Finds Pages
Containing Keywords

Google Finds Pages
Containing Keywords

Jane and John welcome you to our beautiful home overlooking the sea. We can meet you at the airport.

Our Lyall Bay Bed and Breakfast, situated in a beautiful home overlooking the sea close to Wellington airport, with free aiport transfers.

Different Keywords
= Different Results

One Page Per Key Phrase

Not all searches go to a home page!

But to a Landing Page

Different Keywords,
Different Results

The map below provides directions to our Lyall Bay homestay.

Please view a selection of photos from our Lyall bay accommodation

Picking The Right Keywords

3/4 word keyphrases

How do others describe your business?

Geography Expectation

Search for Keyword Tools

Google suggest

Refer our FAQ - SEO - DIY page for links

Budget Accommodation Queenstown

Bouncy Castle Wellington

Accommodation Lyall Bay

Christchurch Architect

Auckland Web Designer

Cheap Package Holidays

Car rental

Google Keyword Tool

Controlling your Search Results

Targeting a keyphrase to one page

Landing Page - Free Website Templates

URL Filename

Page Heading H1

1st Paragraph Content

Meta Page Title

Gluing it together with link text

Link Text = Google Bombing

Linking and Page Rank

Links = Referrals, Endorsement, Trust & Authority

Getting Links

Blogs, Forums, Blog Comments

Twitter, Facebook, Social Media (NoFollow)

Friends in your region - Reciprocal

Friends in your industry - Reciprocal

Suppliers and Retailers

Testimonials

Encouragement, motive

Directories & Industry Specific & Govtwww.nzs.com

www.finda.co.nz

www.nzpages.co.nz

www.dmoz.org

Measurement of Success

Getting to the top

Source: SEO From Soup To Nuts - Eric Enge

Via AOL Search Data 2007

Stats; Rand Fishkin SEOmoz CEO

Long Tail Easier To Be # 1

Just less traffic on each

Where in the CMS?

Google Search Result Title

URL Filename

Questions?

Where to Put the Keywords

First Paragraph

Meta Page Title (Browser Tab Title)

Filename / URL

Link text (on external page)

Plus generally in content

In Website Builder CMS:Page RENAME

Search Engine Optimisation Tab

Where else in the CMS

Page Edit or Intro (For primary content)Search Engines Pages Meta TagsSearch Engines Categories Meta TagsPages RenameCategory EditImage Titles on GalleryProduct TitlesImage right click edit image descriptionAlt text when inserting image

Getting to the Top

Different Phrase, Different Position

Position and relevance of keywords within the page content.

Who links/refers to your page

How important that referrer is

The Link Text

How many people look at your page

Past/future life of your domain

Where you are hosted, and how fast your website loads?

Common Pitfalls

Rewording KeyphrasesSpaming / Hiding / Tricks Doing NothingFocusing on Content ChangesMeta Keywords

Click to edit the title text format

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline LevelSeventh Outline LevelEighth Outline LevelNinth Outline Level

Click to edit the title text format

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline LevelSeventh Outline LevelEighth Outline LevelNinth Outline Level