search engine optimization
DESCRIPTION
Small slide show prepared for Information Technologies Digitec Forum to be held in Yerevan, Armenia on June 19-20TRANSCRIPT
Your websiteand itsPromotion
Contents
Search Engines Keywords Website Structure Crucial Factors Preparation of Website Materials Case Study Conclusion
Latest Stats
World Population: 6,789,264,034 20% uses internet: 1,596,270,108 Daily Searches: 213,000,000 Number of websites (2008):
185,497,213
Advertisement
SearchResults
SEO
SEM
Keywords
Find out the keywords that are mostly searched for with the help of Google AdWords Tool, which shows you the ranking of the specified keyword(s)
Example
TextText Links
Text links
Crucial Factors
Integrate an analytical system, like: Google Analytics, Stat Counter or Mon.itor.us, on all pages
Make sure that the website is placed on a server which is provided with fast and available internet
Website Interface
Nice Design Available Links Order Form Tel. Number Offers
Preparation of Materials
Make the website information strict, clear, and use keywords
Update the website’s information, or add news at least once every three days
Renew your website with fresh video and audio materials
Insert images, create interactive galleries
Offer advice to people in your business sphere
Social Media
Twitter LinkedIn Picasa / flickr YouTube Facebook SlideShare
Stats
83% of the Internet population (ages 13 - 54) participates in "social media"
88% of marketers in a recent survey say they are now using some form of social media to market their business
Case Study
InterMedia WebWorks Keyword: Web Design Boston Google Results: 25,900,000 Positioning
5th place for local business search 6th place for search results
Benefits
People saw the company on first page of Google, looked for it in their business groups (like LinkedIn) and contacted
Conclusion
First of all, your needs must be identified
Next, it is necessary to make your site map with the required functionality
Point the essential requirements Request for price from the website
development companies
About us
e-Works focuses on web design and development services, and pays a special attention on SEO and Internet Marketing
Our Partners
We work with such big companies as:
This presentation may be downloaded from the following website:http://www.slideshare.net/webdesignstudio
Or, from our blog:http://blog.e-works.am