search engine optimization 渠成 (allen qu, ceo of ... · optimization (seo), search engine...

© Netconcepts www.netconcepts.com


Search Engine Optimization渠成 (Allen Qu, CEO of Netconcepts China)May 14, 2011


About Netconcepts®

§ World leading Search Engine Marketing company§ Founded in 1995§ China office started in 2008 in Beijing with 40+ consultants§ Provide online marketing solutions including Search Engine

Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Email Marketing and Web Development etc.

§ Founder of China SEO Ranking Award§ Awarded as the fastest growing e-commerce service provider in China§ The only SEO company who provides SEO trainings for Baidu and Google

China§ Efficient Frontier’s only official partner in China


Our Major Clients

e-Commerce Media


Our Major Clients

Travel information


What can Search Engine Optimization do for you?


Search Engine is an Important Marketing Channel


Search Engine Oriented Web Site Development

Keywords Structure Content Optimization


Search Engines

PageRank


Baidu Paid Search Results

SEMPaid

Paid

Paid

Paid

Paid


Baidu Paid Search Results Cont.

SEMSEM


Google Organic Search Results

News

Images

Video

Blog


Baidu Organic Search Results

BaiduPedia

Baidu News

Baidu Video

Baidu Image

Baidu BBS


Baidu Organic Search Results Cont.

Baidu Answers

Baidu Product Search

Baidu C2C


SEO


3 Stage SEO


Site Indexing

Hong Kong

2010-09-12 2010-09-15

http://hotels.ctrip.com/Domestic/ShowHotelList.aspx?


Static Pagehttp://hotels.ctrip.com/hotel/hong-kong58/


Page Duplication

http://hotels.ctrip.com/Domestic/ShowHotelInfo.aspx?hotel=72318&StartDate=2010-9-8&DepDate=2010-9-9http://big5.hotels.ctrip.com/hotel/72318.html


Page Integration

Beijing 2010-09-12 2010-09-15


http://hotel.elong.com/list_cn_0101.html

Navigation

H1

Internal Linking

Maps

Images


User Comments

Content and Related Links


http://hotel.elong.com/detail_cn_40101176.html


http://www.360buy.com/sales/163518.html

Canon Printer Driver


URL

§ Example: Beijing hotels page on eLong.comWas Now

http://www.elong.com/hotels/search.aspx?x=0.4773097795228064

http://www.elong.com/hotel/beijing_1.html


Page Title

Beijing Hotels: Beijing Hotel Booking and Reservation Services – eLong.com


Navigation


Headings


Content


Internal Linking


Meta Description


Keyword Strategy


New Content Opportunities

§ Example:eLong.com Travel GuideCreated over 25,000 pages for targeting travelers' needsResult: Increased website traffic and sales


External Link Building


360°SEOKeyword Ranking Opt.Content OptimizationWebsite Structure Opt.

External Link BuildingWeb Resources Opt.Blog Marketing

Data MiningPage Speed Opt.Localization

Team ImprovementsTeam IntegrationWork Process Opt.

User Experience Opt.User CommentsUser Interaction

Social Media Opt.Twitter MarketingViral Marketing

Conversion Rate Opt.Conversion Value Opt.Conversion Frequency Opt.


Main Link Building Factors

1. Anchor Text2. Quality

1. Authority2. Relevance

3. Quantity4. Followed or No Followed5. Site Traffic6. Depth of Content7. Number of Outbound links8. PageRank


External Link Building Strategy


Contact

渠成 (Allen Qu)CEO of Netconcepts

Email: [email protected]: +86 159 0119 8155MSN: [email protected]微博 : t.sina.com.cn/allenquWeb: www.netconcepts.cn

http://www.netconcepts.cn/

search engine optimization 渠成 (allen qu, ceo of ... · optimization (seo), search engine...

Documents