search engine optimization | arama motoru optimizasyonu eğitimi - part 2
TRANSCRIPT
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IKINCI KISIM
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GORSELLER ICIN SEO
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GORSELLER ICIN SEO
ALT TEXT
FILE SIZEFILE NAMECAPTIONS
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GORSELLER ICIN SEO
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GORSELLER ICIN SEO
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GORSELLER ICIN SEO
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MOBIL SEO
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MOBIL SEO
FLASH /HTMLPOP UP – BOUNCE RATE
5BUYUK PARMAK
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MOBIL SEO
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MOBIL SEO
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MOBIL SEO
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MOBIL SEO
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MOBIL SEO
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MOBIL SEO
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MOBIL SEO
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GOOGLE ALGORITMA
GUNCELLEMELERI
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ALGORITMA GUNCELLEMELERI
GOOGLE, HER YIL‘DEN FAZLA
ALGORITMAIYILESTIRMESI YAPIYOR.
500
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ALGORITMA GUNCELLEMELERI
HER GUN ARAMALARIN%16 - %20 ’SI DAHA ONCEHIC YAPILMAMIS ARAMALARDIR.
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GOOGLE PANDAGOOGLE
ALGORITMA GUNCELLEMELERI
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GOOGLE PANDA
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GOOGLE PANDA
KALITELI ICERIKCONTENT FARMASIRI REKLAM YAYINLAYAN SITELERDUSUK KALITELI ICERIK URETIMI
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GOOGLE PENGUIN
GOOGLE ALGORITMA
GUNCELLEMELERI
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GOOGLE PENGUIN
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GOOGLE PENGUIN
WEB SPAMKEYWORD STUFFING
CLOAKING
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GOOGLE HUMMINGBIRD
GOOGLE ALGORITMA
GUNCELLEMELERI
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GOOGLE HUMMINGBIRD
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GOOGLE HUMMINGBIRD
ARAMA TERIMI ILE ESLESEN SAYFALAR YERINE KELIMENIN ANLAMINA GORE SONUC GETIRMEYE ODAKLI
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KEY GOOGLE UPDATES
Panda Penguin Hummingbird
First Launched 24 Feb 2011 24 April 2012 August 2013
Also known as Farmer update Web spam penalty Semantic search update
Nature Penalty,based on low quality
Penalty,based on low quality
A change of the entireranking algorithm(no penalties issuedfor separate sites)
Goal To target sites with low-quality content and display them lower in search results.
To target web spam, i.e. sites not following Google guidelines and manipulating Google rankings.
To make Google respond not simply to keywords in a query, but to users' actual search intent behind these keywords.
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SEMANTIK ARAMA
THINGS, NOT STRINGS
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KNOWLEDGE GRAPH
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SEMANTIK ARAMA
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SEMANTIK SEO
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SEMANTIK SEO
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SEMANTIK SEO
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SEMANTIK SEO
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C. SEO ARACLARI
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ADWORDS KEYWORD TOOL
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ADWORDS KEYWORD TOOL
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ADWORDS KEYWORD TOOL
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GOOGLE TRENDS
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GOOGLE TRENDS
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GOOGLE TRENDS
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GOOGLE TRENDS
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GOOGLE TRENDS
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GOOGLE TRENDS
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GOOGLE WEBMASTER TOOLS
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GOOGLE WEBMASTER TOOLS
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GOOGLE WEBMASTER TOOLS
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GOOGLE WEBMASTER TOOLS
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GOOGLE WEBMASTER TOOLS
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GOOGLE WEBMASTER TOOLS
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GOOGLE ANALYTICS
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GOOGLE ANALYTICS
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GOOGLE CORRELATE
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GOOGLE CORRELATE
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WEBSITE OPTIMIZASYONU
YARDIMCI ARACLAR
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WEBSITE OPTIMIZASYONU
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WEBSITE OPTIMIZASYONU
vwo.com
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HEATMAP CLICKMAP
YARDIMCI ARACLAR
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HEATMAP CLICKMAP
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HEATMAP CLICKMAP
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GELISMIS ARAMA
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GELISMIS ARAMA
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D. YENI VE ESKI SEO
SRATEJILERINI KARSILASTIRMA
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YENI SEO STRATEJISI
ARAMA MOTORU ICIN OPTIMIZASYON YAPMAK,
KEYWORD LER ICIN BASLIK VE ICERIK YAZMAK
KULLANICILAR ICIN OPTIMIZASYON YAPMAK,
ILGI CEKICI VE ISE YARAR BASLIK VE ICERIK URETMEK
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YENI SEO STRATEJISI
SADECE ORGANIK TRAFIK VE RANKING E ODAKLANMAK
DAHA FAZLA KULLANICI ETKILESIMI VE MARKA GORUNURLUGUNE ODAKLANMAK,RANKING I EN UCTAKI HEDEF OLARAK DUSUNMEKTENSE OLCULEBILECEK BIR METRIK VE CALISMALARIN SONUCU OLARAK GORMEK
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YENI SEO STRATEJISI
BACKLINK ICIN LINKINIZLE BERABER YAZILARA, FORUMLARA YORUM BIRAKMAK
DENEYIMI PAYLASMAK, SORUN COZMEK, SORULARA CEVAP VERMEK, ILISKI KURMAK, OTORITE OLUSTURMAK ICIN LINKINIZLE BERABER YAZILARA, FORUMLARA YORUM BIRAKMAK
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YENI SEO STRATEJISI
OKUNMASI ICIN LINKLERI SOSYAL MEDYADAN POST ETMEK
SOSYAL MEDYAYI ICERIGIN ETRAFINDA ETKILESIM YARATMAK, ICERIK UZERINDEN ILETISIM KURMAK ICIN KULLANMAK
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YENI SEO STRATEJISI
KISA VADEDE RANKINGI YUKSELTECEK AKSIYONLARA ODAKLANMAK
UZUN VADELI STRATEJILERE ODAKLANIP AKSIYON ALMAK
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YENI SEO STRATEJISI
TEKNIK METODLARA DAYALI SONUC ALMAYI BEKLEMEK
ICERIK OLUSTURMAYA DAHA FAZLA VAKIT AYIRARAK SONUCA ULASMAK
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YENI SEO STRATEJISI
EXACT MATCH (TAM ESLEME) KELIMELERI ICERIGE YERLESTIRMEYE ODAKLANMAK
KELIME CESITLILIGINE DIKKAT ETMEK
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YENI SEO STRATEJISI
ANALITIK VE COGUNLUKLA TEKNIK BILGI SART
ANALITIK VE COGUNLUKLA PAZARLAMA BILGISI GEREKLI
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SEO UCRET MODELLERI
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SEO UCRET MODELLERI
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TURKIYE’DE ARAMA PAZARI
60%
40%
YAPILAN EN SON SATIN ALMA ICIN ARAMA MOTORU KULLANILDI MI?
EVET
HAYIR
ULKE: TURKIYESORU: `ASAGIDAKI ONLINE KAYNAKLARDAN HANGISI SON YAPTIGINIZ SATIN ALMA KARARINDA ILK FIKIRDEN SON KARAR ALMA SURECINE KADAR HERHANGI BIR ZAMANDA ETKILI OLDU?`YANITLAYANLAR: 3376 – SADECE INTERNET KULLANICILARIKAYNAK: THE CONSUMER BAROMETER SURVEY 2014
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TR’DE INTERNET KULLANIM
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ZMOT
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ZMOT
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ORNEKLER
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KAYNAKLAR
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GOZ ATIN
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g.co/webmasteracademy
g.co/seoguide
google.com/webmasters
moz.com/blog
theshortcutts.com
youtube google webmasters channel
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Soru Cevap
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Tesekkurler