search engine optimization crash course
DESCRIPTION
Artem talks about basics of search engine optimization (SEO) in Oulu University. In this short talk students learn about basics of SEO and importance of content. Artem describes process of optimizing content for SEO. Beginners who know little of search engine optimization will benefit most from this video. Tools mentioned during the talk: - Google AdWords keyword planner: https://adwords.google.com/KeywordPlanner - Open Site Explorer: https://moz.com/researchtools/ose/ - Google Analytics: http://www.google.com/analytics/ - Google Webmaster tools: https://www.google.com/webmasters/tools/ For quality search engine optimization services check out our website at http://www.lumolink.comTRANSCRIPT
Search&Engine&Op+miza+on
crash&courseArtem&Daniliants&/&LumoLink
Who$am$I?Marke&ng)nerd)with)passion)for)web)
technology
Who$are$we?Interac(ve*online*marke(ng*agency*opera(ng*in*Finland*and*Russia
The$Pareto$principleAlso%known%as%the%80–20%rule%states%that,%for%many%events,%roughly%80%%of%the%effects%come%from%20%%of%the%
causes
I"want"to"show"you"that"20%"when"it"comes"to"SEO
What%affects%search%results?
Query&type
Is#this#query#about#a#film#or#a#company?
Your%loca)on
Searching*for*"hotel"*yields*
different*results*in*Moscow*and*in*
Helsinki
Authorship
Backlinks)play)a)huge)role)in)establishing)authorship
Your%social%graph
Personalised+search+results+based+on+your+
friend's+behaviour
Your%profile
Your%se(ngs%such%as%language
Your%previous%behaviourDid$you$click$on$this$search$result$
before?
What%is%SEO?
Goal%of%search%engine%op0miza0on%is%to%get%high%quality(traffic%from%search(
engines
Search!engine!op'miza'onWe#want#to#provide#best#result#for#a#
specific#search#query
Search!engine!op)miza)onWe#want#to#tune#our#results#for#an#ever#changing#search#algorithm
Search!engine!op#miza#onOp#miza#on*is*ongoing*process
Black&and&white&hatIt's%not%really%about%apparel
Why$SEO?
Great&return&on&investment
In#most#cases
Long%termKeeps%bringing%you%clients%for%a%very%long%
4me
Easy%to%get%startedHard%to%master
Always'evolvingThere%are%always%new%opportuni1es
Key$factors$in$search$engine$op1miza1on
Content• Ar$cles
• Files
• Videos
• Music0file
• Presenta$ons
Technical)factors• How%well%does%your%site%work?
• How%fast%is%it?
• How%is%your%meta%data?
Authority• Backlinks
• Authorship
User%experience• Bounce(rate
• Average(/me(on(site
• Naviga/on
Search'engine'op-miza-on'as'a'process
#1#Research#your#niche
Google&AdWords&keyword&planner
h"ps://adwords.google.com/KeywordPlanner
#2#Create#op+mized#content
Basics&of&crea+ng&op+mized&content
• Focus'on'few'keywords'found'in'Google'AdWords'keyword'planner
• Optmize'at'the'very'least'content's'?tle'and'descrip?on'around'keywords'selected
• Many'open'source'content'management'systems'provide'free'tools'that'help'you'op?mize'your'website
• For'example'Wordpress'SEO'plugin'for'Wordpress
#3#Get#exposure#(links,#shares..)
#4#Analyze#results
#5#Repeat#forever#!
Learn&more• Webmaster*Academy
• Beginners*guide*to*SEO
• Search*engine*op:miza:on*starter*guide
Thank&you!Get$in$touch
!/@artemd
!/artem.daniliants
!/in/artemdaniliants
Image&creditshttp://www.flickr.com/photos/14723335@N05/http://www.flickr.com/photos/vandinglewop/http://www.flickr.com/photos/magh/http://www.flickr.com/photos/financialaidpodcast/http://www.flickr.com/photos/96dpi/http://www.flickr.com/photos/bluefountainmedia/http://www.flickr.com/photos/djs1021/http://www.flickr.com/photos/ericconstantineau/