Friday, April 7, 2023

Search Engine Optimization (SEO)

Overview

Friday, April 7, 2023

Your customers see your Advertisement or Listing when they Search

Credit card processing

Google technology places your Advertisement (Paid Result)Natural listings ( By SEO Work )

- Definition

Introduction to Search Engine Optimization

Friday, April 7, 2023

- SEO pulls more traffic than PPC

- Natural listings are perceived to be non-biased.

- SEO gives better ROI than any other marketing medium.

- No bidding wars or click fraud in SEO

- Helps in creating an online brand.

Why is SEO important from a marketer’s point of view

Friday, April 7, 2023

SEO General Advice

- How to estimate a baseline SEO budget

- SEO first OR PPC first ?

- How much time it takes to see SEO results ?

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SEO Basics.

Keyword Research

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- Competition Analysis : (Page Rank, links, paged indexed)

SEO Basics. ( Contd. )

Page RankLinks

Paged indexed

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- Keyword Selection(Proper Keyword Selection can make or Break SEO campaign)

- Off page Optimization

- On page Optimization

SEO Basics. ( Contd. )

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On Page SEO

Page Structure and layout Title Tag and Meta tags

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On Page SEO ( Contd. )

Hx tags

H1 tag<h1> </h1>

H2 tag<h2> </h2>

Good content with correct keyword density

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FilenamesImg Alt tags

On Page SEO ( Contd. )

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Simple Sitemap -Google Xml sitemap

On Page SEO ( Contd. )

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- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.

- Below is a summary for a Website:

On Page SEO ( Contd. )

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Page Structure and Layout

Table Vs CSS (two column / three column layouts)

menu Content

Layout without table trick

Empty Cell

Content

menu

Layout with table trick

Instead of this You would get this

Coding for Table Trick<table><tr><td><!-- an empty table cell --></td><td rowspan="2">The content of the page goes here. </td></tr><tr><td>The navigation menu goes here.</td></tr></table>

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Off page Optimization

- Directory submission : A few important paid and free directories

Yellow Pages Submission

Local Directory submission

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Off page Optimization ( Contd. )

- Link popularity development

AWebsite

One Way Links : A site links to B site but there is no link from B to A

BWebsite

Two Way Links : A site links to B site and B site links back to A site

AWebsite

BWebsite

Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)

AWebsite

BWebsite

C

Main Website

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- Article submission

- Links from online Press Releases and Blogs, RSS Feeds

Off page Optimization ( Contd. )

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Social Search Optimization

- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Customer reviews

- Free Tools

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Most common SEO mistakes

- Temporary redirect on home page

Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp

In such a case, it is quite difficult to promote www.remit2india.com.

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Most common SEO mistakes ( Contd. )

- Flash only website

- Click to enter website

- Ad hoc addition and deletion of pages

- Targetting one word or too generic keywords

- Unusual file extensions

.ift

Replace “?” with “/” and “=” with “-“ and “&” with “_” .

http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1

- Too many dynamic variables in website url

Friday, April 7, 2023

Thank youAny

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