search engine optimization, let’s get visible - fort wayne chamber
DESCRIPTION
A Fort Wayne Chamber Academy seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on August 3rd in Fort Wayne Indiana.TRANSCRIPT
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
SEO what does that even mean
search engine optimization isdeveloping a website utilizing best
practices and in such a manor that there are no encumbrances to the search engines ability to crawl a site and properly understand the subject of the site find the sites pages links and documents so that it might be included in the search engines organic or natural index appropriately
but it depends on who you ask and
search engine marketing is an open debate
paid search vs organic
kmullett SEOFW
SEO highly visible is highly desirable
kmullett SEOFWphoto by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you
bull in front of competitors if necessary
bull obey the rules or have your sign removed
bull tell a better story once they find you
far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence
SEO build your website on the rock
kmullett SEOFW
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
kmullett SEOFW
SEO visibility is online currency
kmullett SEOFW
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett SEOFW
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
kmullett SEOFW
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
SEO what does that even mean
search engine optimization isdeveloping a website utilizing best
practices and in such a manor that there are no encumbrances to the search engines ability to crawl a site and properly understand the subject of the site find the sites pages links and documents so that it might be included in the search engines organic or natural index appropriately
but it depends on who you ask and
search engine marketing is an open debate
paid search vs organic
kmullett SEOFW
SEO highly visible is highly desirable
kmullett SEOFWphoto by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you
bull in front of competitors if necessary
bull obey the rules or have your sign removed
bull tell a better story once they find you
far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence
SEO build your website on the rock
kmullett SEOFW
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
kmullett SEOFW
SEO visibility is online currency
kmullett SEOFW
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett SEOFW
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
kmullett SEOFW
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO what does that even mean
search engine optimization isdeveloping a website utilizing best
practices and in such a manor that there are no encumbrances to the search engines ability to crawl a site and properly understand the subject of the site find the sites pages links and documents so that it might be included in the search engines organic or natural index appropriately
but it depends on who you ask and
search engine marketing is an open debate
paid search vs organic
kmullett SEOFW
SEO highly visible is highly desirable
kmullett SEOFWphoto by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you
bull in front of competitors if necessary
bull obey the rules or have your sign removed
bull tell a better story once they find you
far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence
SEO build your website on the rock
kmullett SEOFW
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
kmullett SEOFW
SEO visibility is online currency
kmullett SEOFW
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett SEOFW
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
kmullett SEOFW
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO highly visible is highly desirable
kmullett SEOFWphoto by David Evers httpflickrp5XwMZC
bull you have to be where your ideal demographic can see you
bull in front of competitors if necessary
bull obey the rules or have your sign removed
bull tell a better story once they find you
far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence
SEO build your website on the rock
kmullett SEOFW
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
kmullett SEOFW
SEO visibility is online currency
kmullett SEOFW
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett SEOFW
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
kmullett SEOFW
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence
SEO build your website on the rock
kmullett SEOFW
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
kmullett SEOFW
SEO visibility is online currency
kmullett SEOFW
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett SEOFW
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
kmullett SEOFW
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO winning requires knowledge
bull what are the rules
bull how can i optimize within the rules
bull which races can i win while staying within my budget
bull am i dedicated to the winning strategy
bull how much is winning worth
kmullett SEOFW
SEO visibility is online currency
kmullett SEOFW
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett SEOFW
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
kmullett SEOFW
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO visibility is online currency
kmullett SEOFW
bull no visibility = no clicks
bull unattractive or spammy titles amp descriptions (snippets) = no clicks
bull clicks for incorrect terms = no conversion
bull poorly planned landing pages with no CTA = no conversion
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett SEOFW
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
kmullett SEOFW
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
the offline and online marketing mix
kmullett SEOFW
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
kmullett SEOFW
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO is it the intent winner
bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO
kmullett SEOFW
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
SEO think you can ignore social media
kmullett SEOFW
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
social is now in SERPs
kmullett SEOFW
how will it change social participation how will it change where we click on a SERP page
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO technical onsite amp offsite factors
These factors contribute to your sites SERP performance Does your web developer understand them
kmullett SEOFW
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO are you in trouble
if your site ishellipbull trapped by flash
bull looking good but canrsquotbe found
bull built in a way thatprevents you fromchanging or adding content
bull if you canrsquot change page titles and meta descriptions
yoursquore in trouble
ask for a free lame duck site evaluation
kmullett SEOFW
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was
SEO search engines change
kmullett SEOFW
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO mayday farmerpanda what
google mayday (April 28th ndash May 3rd 2010)
bull looking for signals of QUALITY
bull deep page content crawling
bull looking for best sites for long-tailed queries
google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)
bull content farms amp article marketing
bull low quality sites
bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content
kmullett SEOFW
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO what is google +1
google +1bull ldquomayrdquo be used as a signal for google search
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett SEOFW
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO what is google+
google+ is a social network (June 28th 2011)
bull currently invite only
bull business accounts not allowed yet (Ford is a test client)
bull public google+ posts MAY show up in search results
kmullett SEOFW
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO all things being equal
kmullett SEOFW
there are over 200 criteria so you must do competitive
analysis to maximize your return on efforts
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 1
bull create a list of competitors sites
bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp
bull develop a plan to win or call in reinforcements
kmullett SEOFW
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO localization is on the rise
kmullett SEOFW
bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 2
grab your local listingsgetlistedorg
be consistent with citation name address phone number
kmullett SEOFW
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 3
bull highly customizable with mobile and qr codes
bull new fields for facebook pages and twitter profiles
kmullett SEOFW
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 4
review your local analytics via googlecomplaces
kmullett SEOFW
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO we all want to be 1
when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear
kmullett SEOFW
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO select the right keywords
Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic
kmullett SEOFW
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 6
bull write down what you really do who your customers are amp who you are competing against
bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal
kmullett SEOFW
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO irsquove nothing to write
a common complaint is not
knowing what to write amp what
keywords to target
bull fresh content is crucial
bull newest articles winall else being equal
bull increases site depth
bull increases crawl rate
kmullett SEOFW
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 7
let google give you the clues
bull google Instant
bull Related searches (top) doesnrsquot always appear
bull Something different (left)
bull Searches related to (bottom)
kmullett SEOFW
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses
SEO donrsquot give away traffic amp SEO
kmullett SEOFW
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 8
kmullett SEOFW
bull embed signup capability via services like eventbrite
bull embed videos from youtube slides from slideshare
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO technical considerations
when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)
when writing meta descriptions(these usually become snippet)
bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words
consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page
kmullett SEOFW
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO missed or skipped technical tasks
header tags H1-H6
alt tags often missed(dont say picture or image of google already knows its an image)
kmullett SEOFW
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 9
bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)
bull change title tags amp descriptions first because they are valuable amp clarify thinking
bull start with keywords amp keyword phrases you already rank for
bull make sure there is a call to action on every page
kmullett SEOFW
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO internal linking donrsquot click here
formulating your internal linking structure
bull search engines want to know whatrsquos on the other end
bull keyword use where it is highly valuable
example click here for our Search Engine Optimization Services
kmullett SEOFW
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 10
bull ask Suppliers for backlinks (from relevant pages)
bull ask Customers (mutually beneficial btw)
bull create new subject matter expert articles on your site and tell the world
bull link to the page with content not always home
bull comment on blogs but add valuedonrsquot spam
kmullett SEOFW
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SMO action 11
grab your brand
bull mass id check with namechkcom
kmullett SEOFW
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO online reputation management
own your brandbull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett SEOFW
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 12
article awareness distributing RSS
bull social visibility
kmullett SEOFW
tell potential visitorsand the searchengines you havenew content
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 13
network your brand
bull join some groups on ningcom amp linkedincom
kmullett SEOFW
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)
bull monitor contacts calls lead sources
bull google ab testing
SEO did it work do it again
kmullett SEOFW
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO action 14
get Rank Checkera Firefox browser add-on
bull measure baseline
bull measure changes
bull measure competition
bull check in private browsing
kmullett SEOFW
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
SEO bonus action
videobull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett SEOFW
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
upcoming events
kmullett AnalyticsFW
August 11th
Online Reputation Management
blogindianacom2011
August 10th
Manufacturing Growth Symposium
Keynote by John SampsonPresident CEO NE Indiana Regional Partnership
Info and Registration
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett SEOFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Search Engine Optimization Letrsquos Get Visible Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- SEO what does that even mean
- SEO highly visible is highly desirable
- SEO build your website on the rock
- SEO winning requires knowledge
- SEO visibility is online currency
- the offline and online marketing mix
- SEO is it the intent winner
- SEO think you can ignore social media
- social is now in SERPs
- SEO technical onsite amp offsite factors
- SEO are you in trouble
- SEO search engines change
- SEO mayday farmerpanda what
- SEO what is google +1
- SEO what is google+
- SEO all things being equal
- SEO action 1
- SEO localization is on the rise
- SEO action 2
- SEO action 3
- SEO action 4
- SEO we all want to be 1
- SEO select the right keywords
- SEO action 6
- SEO irsquove nothing to write
- SEO action 7
- SEO donrsquot give away traffic amp SEO
- SEO action 8
- SEO technical considerations
- SEO missed or skipped technical tasks
- SEO action 9
- SEO internal linking donrsquot click here
- SEO action 10
- SMO action 11
- SEO online reputation management
- SEO action 12
- SEO action 13
- SEO did it work do it again
- SEO action 14
- SEO bonus action
- upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-