search engine optimization, let’s get visible - fort wayne chamber

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A Fort Wayne Chamber Academy seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on August 3rd in Fort Wayne Indiana.

TRANSCRIPT

Page 1: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

SEO what does that even mean

search engine optimization isdeveloping a website utilizing best

practices and in such a manor that there are no encumbrances to the search engines ability to crawl a site and properly understand the subject of the site find the sites pages links and documents so that it might be included in the search engines organic or natural index appropriately

but it depends on who you ask and

search engine marketing is an open debate

paid search vs organic

kmullett SEOFW

SEO highly visible is highly desirable

kmullett SEOFWphoto by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story once they find you

far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence

SEO build your website on the rock

kmullett SEOFW

SEO winning requires knowledge

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy

bull how much is winning worth

kmullett SEOFW

SEO visibility is online currency

kmullett SEOFW

bull no visibility = no clicks

bull unattractive or spammy titles amp descriptions (snippets) = no clicks

bull clicks for incorrect terms = no conversion

bull poorly planned landing pages with no CTA = no conversion

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

the offline and online marketing mix

kmullett SEOFW

SEO is it the intent winner

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

kmullett SEOFW

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 2: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

SEO what does that even mean

search engine optimization isdeveloping a website utilizing best

practices and in such a manor that there are no encumbrances to the search engines ability to crawl a site and properly understand the subject of the site find the sites pages links and documents so that it might be included in the search engines organic or natural index appropriately

but it depends on who you ask and

search engine marketing is an open debate

paid search vs organic

kmullett SEOFW

SEO highly visible is highly desirable

kmullett SEOFWphoto by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story once they find you

far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence

SEO build your website on the rock

kmullett SEOFW

SEO winning requires knowledge

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy

bull how much is winning worth

kmullett SEOFW

SEO visibility is online currency

kmullett SEOFW

bull no visibility = no clicks

bull unattractive or spammy titles amp descriptions (snippets) = no clicks

bull clicks for incorrect terms = no conversion

bull poorly planned landing pages with no CTA = no conversion

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

the offline and online marketing mix

kmullett SEOFW

SEO is it the intent winner

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

kmullett SEOFW

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 3: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO what does that even mean

search engine optimization isdeveloping a website utilizing best

practices and in such a manor that there are no encumbrances to the search engines ability to crawl a site and properly understand the subject of the site find the sites pages links and documents so that it might be included in the search engines organic or natural index appropriately

but it depends on who you ask and

search engine marketing is an open debate

paid search vs organic

kmullett SEOFW

SEO highly visible is highly desirable

kmullett SEOFWphoto by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story once they find you

far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence

SEO build your website on the rock

kmullett SEOFW

SEO winning requires knowledge

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy

bull how much is winning worth

kmullett SEOFW

SEO visibility is online currency

kmullett SEOFW

bull no visibility = no clicks

bull unattractive or spammy titles amp descriptions (snippets) = no clicks

bull clicks for incorrect terms = no conversion

bull poorly planned landing pages with no CTA = no conversion

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

the offline and online marketing mix

kmullett SEOFW

SEO is it the intent winner

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

kmullett SEOFW

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 4: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO highly visible is highly desirable

kmullett SEOFWphoto by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story once they find you

far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence

SEO build your website on the rock

kmullett SEOFW

SEO winning requires knowledge

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy

bull how much is winning worth

kmullett SEOFW

SEO visibility is online currency

kmullett SEOFW

bull no visibility = no clicks

bull unattractive or spammy titles amp descriptions (snippets) = no clicks

bull clicks for incorrect terms = no conversion

bull poorly planned landing pages with no CTA = no conversion

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

the offline and online marketing mix

kmullett SEOFW

SEO is it the intent winner

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

kmullett SEOFW

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 5: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

far to often we see people start with website solutions that at best make it difficult and at worse make it impossible to optimize their online presence

SEO build your website on the rock

kmullett SEOFW

SEO winning requires knowledge

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy

bull how much is winning worth

kmullett SEOFW

SEO visibility is online currency

kmullett SEOFW

bull no visibility = no clicks

bull unattractive or spammy titles amp descriptions (snippets) = no clicks

bull clicks for incorrect terms = no conversion

bull poorly planned landing pages with no CTA = no conversion

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

the offline and online marketing mix

kmullett SEOFW

SEO is it the intent winner

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

kmullett SEOFW

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 6: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO winning requires knowledge

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy

bull how much is winning worth

kmullett SEOFW

SEO visibility is online currency

kmullett SEOFW

bull no visibility = no clicks

bull unattractive or spammy titles amp descriptions (snippets) = no clicks

bull clicks for incorrect terms = no conversion

bull poorly planned landing pages with no CTA = no conversion

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

the offline and online marketing mix

kmullett SEOFW

SEO is it the intent winner

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

kmullett SEOFW

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 7: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO visibility is online currency

kmullett SEOFW

bull no visibility = no clicks

bull unattractive or spammy titles amp descriptions (snippets) = no clicks

bull clicks for incorrect terms = no conversion

bull poorly planned landing pages with no CTA = no conversion

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

the offline and online marketing mix

kmullett SEOFW

SEO is it the intent winner

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

kmullett SEOFW

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 8: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives

the offline and online marketing mix

kmullett SEOFW

SEO is it the intent winner

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

kmullett SEOFW

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 9: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO is it the intent winner

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

kmullett SEOFW

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 10: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide

SEO think you can ignore social media

kmullett SEOFW

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 11: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

social is now in SERPs

kmullett SEOFW

how will it change social participation how will it change where we click on a SERP page

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 12: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO technical onsite amp offsite factors

These factors contribute to your sites SERP performance Does your web developer understand them

kmullett SEOFW

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 13: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO are you in trouble

if your site ishellipbull trapped by flash

bull looking good but canrsquotbe found

bull built in a way thatprevents you fromchanging or adding content

bull if you canrsquot change page titles and meta descriptions

yoursquore in trouble

ask for a free lame duck site evaluation

kmullett SEOFW

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 14: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

google alone uses over 200 criteriasignals for ranking site pages performs over 6000 tests and subsequently changes over 400 algorithms per year whorsquos watching this for you Last known change was around July 22nd do you know what it was

SEO search engines change

kmullett SEOFW

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 15: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO mayday farmerpanda what

google mayday (April 28th ndash May 3rd 2010)

bull looking for signals of QUALITY

bull deep page content crawling

bull looking for best sites for long-tailed queries

google panda (late February tweaked several times amp now on Panda 23 as of July 22nd)

bull content farms amp article marketing

bull low quality sites

bull aggregated or duplicate contentgooglersquos looking for ldquooriginalrdquo content

kmullett SEOFW

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 16: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO what is google +1

google +1bull ldquomayrdquo be used as a signal for google search

bull visible in search results and ads

bull on sites ala ldquolikerdquo button

kmullett SEOFW

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 17: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO what is google+

google+ is a social network (June 28th 2011)

bull currently invite only

bull business accounts not allowed yet (Ford is a test client)

bull public google+ posts MAY show up in search results

kmullett SEOFW

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 18: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO all things being equal

kmullett SEOFW

there are over 200 criteria so you must do competitive

analysis to maximize your return on efforts

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 19: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 1

bull create a list of competitors sites

bull run competitive analysis with majestic SEOmajesticseocombulk-backlink-checkerphp

bull develop a plan to win or call in reinforcements

kmullett SEOFW

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 20: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO localization is on the rise

kmullett SEOFW

bull 20 of google searches are localbull 40 of google mobile device searches have local intentbull local search (7 pack) instills high confidence with searchersbull social applications like foursquare gowalla etc

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 21: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 2

grab your local listingsgetlistedorg

be consistent with citation name address phone number

kmullett SEOFW

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 22: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 3

bull highly customizable with mobile and qr codes

bull new fields for facebook pages and twitter profiles

kmullett SEOFW

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 23: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 4

review your local analytics via googlecomplaces

kmullett SEOFW

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 24: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO we all want to be 1

when dealing with SEO we need to have reasonable expectations for KW (keyword) and KWP (keyword phrases) We also need to understand that the higher the competition for KWKWP terms the longer it is likely to take to move up unless more effort is brought to bear

kmullett SEOFW

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 25: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO select the right keywords

Weve taken clients to number one on Googlebased on keywords they insisted had to be there only to find outthat a slight derivation would have yielded exponential traffic

kmullett SEOFW

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 26: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 6

bull write down what you really do who your customers are amp who you are competing against

bull take the keywords amp keyword phrases you think are important and verify volume withadwordsgooglecomselectKeywordToolExternal

kmullett SEOFW

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 27: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO irsquove nothing to write

a common complaint is not

knowing what to write amp what

keywords to target

bull fresh content is crucial

bull newest articles winall else being equal

bull increases site depth

bull increases crawl rate

kmullett SEOFW

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 28: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 7

let google give you the clues

bull google Instant

bull Related searches (top) doesnrsquot always appear

bull Something different (left)

bull Searches related to (bottom)

kmullett SEOFW

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 29: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

clients often talk about how hard it is to find things to blog or post news about when in reality itrsquos right in front of them Donrsquot give away traffic search engine optimization and brand visibility to third party sites or email only responses

SEO donrsquot give away traffic amp SEO

kmullett SEOFW

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 30: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 8

kmullett SEOFW

bull embed signup capability via services like eventbrite

bull embed videos from youtube slides from slideshare

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 31: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO technical considerations

when writing page titlesbull keep the title to 70 characters when possiblebull use localization and keywordskeyphrases early in the titlebull think about attractiveness + bolded words (will it get clicked)

when writing meta descriptions(these usually become snippet)

bull keep the description to 156 characters when possiblebull think about attractiveness + bolded words

consider the impact on your CTR and visibilitywords included in your titles and descriptions should also appear on the page

kmullett SEOFW

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 32: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO missed or skipped technical tasks

header tags H1-H6

alt tags often missed(dont say picture or image of google already knows its an image)

kmullett SEOFW

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 33: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 9

bull for each page of your site run amp reviewtoolsseobookcomgeneralkeyword-density(dont try so hard to get a certain saturation that you lose good long tail connecting words or relevance Donrsquot stress about duplicate content)

bull change title tags amp descriptions first because they are valuable amp clarify thinking

bull start with keywords amp keyword phrases you already rank for

bull make sure there is a call to action on every page

kmullett SEOFW

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 34: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO internal linking donrsquot click here

formulating your internal linking structure

bull search engines want to know whatrsquos on the other end

bull keyword use where it is highly valuable

example click here for our Search Engine Optimization Services

kmullett SEOFW

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 35: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 10

bull ask Suppliers for backlinks (from relevant pages)

bull ask Customers (mutually beneficial btw)

bull create new subject matter expert articles on your site and tell the world

bull link to the page with content not always home

bull comment on blogs but add valuedonrsquot spam

kmullett SEOFW

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 36: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SMO action 11

grab your brand

bull mass id check with namechkcom

kmullett SEOFW

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 37: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull sentiment aware

bull alertslists are crucial

kmullett SEOFW

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 38: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 12

article awareness distributing RSS

bull social visibility

kmullett SEOFW

tell potential visitorsand the searchengines you havenew content

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 39: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 13

network your brand

bull join some groups on ningcom amp linkedincom

kmullett SEOFW

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 40: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

SEO did it work do it again

kmullett SEOFW

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 41: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO action 14

get Rank Checkera Firefox browser add-on

bull measure baseline

bull measure changes

bull measure competition

bull check in private browsing

kmullett SEOFW

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 42: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

SEO bonus action

videobull differentiate from your competition

bull easy and inexpensive

bull increased visibility

kmullett SEOFW

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 43: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

upcoming events

kmullett AnalyticsFW

August 11th

Online Reputation Management

blogindianacom2011

August 10th

Manufacturing Growth Symposium

Keynote by John SampsonPresident CEO NE Indiana Regional Partnership

Info and Registration

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 44: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

kmullett SEOFW

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Page 45: Search Engine Optimization, Let’s Get Visible - Fort Wayne Chamber

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Search Engine Optimization Letrsquos Get Visible Kevin Mullett

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • SEO what does that even mean
  • SEO highly visible is highly desirable
  • SEO build your website on the rock
  • SEO winning requires knowledge
  • SEO visibility is online currency
  • the offline and online marketing mix
  • SEO is it the intent winner
  • SEO think you can ignore social media
  • social is now in SERPs
  • SEO technical onsite amp offsite factors
  • SEO are you in trouble
  • SEO search engines change
  • SEO mayday farmerpanda what
  • SEO what is google +1
  • SEO what is google+
  • SEO all things being equal
  • SEO action 1
  • SEO localization is on the rise
  • SEO action 2
  • SEO action 3
  • SEO action 4
  • SEO we all want to be 1
  • SEO select the right keywords
  • SEO action 6
  • SEO irsquove nothing to write
  • SEO action 7
  • SEO donrsquot give away traffic amp SEO
  • SEO action 8
  • SEO technical considerations
  • SEO missed or skipped technical tasks
  • SEO action 9
  • SEO internal linking donrsquot click here
  • SEO action 10
  • SMO action 11
  • SEO online reputation management
  • SEO action 12
  • SEO action 13
  • SEO did it work do it again
  • SEO action 14
  • SEO bonus action
  • upcoming events
  • Well Help You Master Internet Marketing
  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs