search engine optimization (seo) a brief introduction billy howard, billy@

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  • Search Engine Optimization (SEO)a brief introduction

    Billy Howard,

  • Compare ads to SEO

  • Plumbing Atlanta GA is searched on average 79 times a day.

    Of those 79 searches, a site in the top 10 of the Natural Results will receive, on average, 33 visits.

    According to Microsoft Statistics, this key phrase is a strong buying keyword (OCI of 0.93, with 1.00 being the highest ranking)

    What does it cost to get all of that traffic if you go with Pay-Per-Click?

  • The Real Cost of Pay-Per-ClickTo get all of the traffic listed on the previous slide for Plumbing Atlanta GA, you would need to have a daily budget of $210 ($6,300) a month!

    But, the REAL cost is missed business . . .

    If you have a daily limit of $50, you could actually miss 75% of the people searching for your business.

  • Search Engine Optimization (SEO) A less expensive way to promote your website

    A more permanent solution to the need for online exposure

    Requires more patience in some cases (depends on competition for your keyword)

    Requires more know-how

  • A closer look at SEO According to online traffic reports, the top natural result in our search for Plumbing Atlanta GA received over 4,500 visits in the last 30 days

    The site was created on May 20 of this year, and has been number 2 or higher since June 2, even though the owner has added no new information since the initial creation

  • NOTE: This is not a real company!

  • WHAT???!!!How did a company that doesn't exist get a top-rated website for a fairly competitive, and potentially profitable keyword?

    The power of Search Engine Optimization

  • This site was actually created by one of my trainers to demonstrate how quickly a well-optimized site can dominate the Google rankings. He is planning to sell this site to a plumber in Atlanta at some point.

  • How does it work?Search Engine Optimization is a little bit like a Junior High Dance: There are three really popular girls that every guy wants to ask to danceGoogleYahoo!Bing

  • Attracting the attention of the Big 3 is the key to making your online presence a dream come true:

    More people on your websiteMore people contacting youMore potential for $ale$

  • Getting the Desired AttentionIt all starts on your websiteTell the Search Engines what your site is aboutHTML Coding (Title, Description, Keywords, H1 Tags)Include your keyword in your text along with related keywords (LSI Terms)

  • Getting Google's Attention (cont.)Use your link names

    If you use a blog, use your blog post titles

    Use a sitemap

    BUT, and this is IMPORTANT

    Don't overdo it, because Google has been known to ban sites that overdo these elements

  • Getting Google's Attention (cont.)Now it is time to move to off-page factorsEvery link that leads to your site is like a vote in a popularity contest, so the simple strategy isBuild LinksBuild LinksBuild Links

    OK, so where do we get all those links?

  • Getting Google's Attention (cont.)There is a right way and a wrong way to build links.The wrong way is to find link farms, to spam internet forums, and to create links in irrelevant sectors of the internet. These ways can get your site banned!The solution is to find relevant places to place real content on the subject of your website.

  • Getting Google's Attention (cont.)Forums

    Article Sites

    Video Sites

    Social Media

    Any relevant Web 2.0 Site

  • What is the Investment?One of two options:

    Your Time (learning how, implementing)OROutsourcing (setup plus monthly maintenance)

  • SEO vs. PPC Just the Good StuffMore permanentLong-term investment that pays long-term benefitsThe strategies used create a larger online presence beyond just your site, making you the authority on a topicLooky-Loos do not cost you any extra moneyFast ResultsHighly Targeted TrafficRequires very little background knowledgeLower initial cost threshold

  • SEO vs. PPC The Not-So-Good StuffInitial setup investment is higher.Requires more patienceRequires more know-howRequires more workCan become very expensiveA cost rather than an investmentNo permanenceDoes nothing to brand you as the authorityLooky-Loos cost you money

  • A copy of this presentation is available at: sensitive!)

    Q & A Time