Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is the process of

improving the visibility of a website or a web page in search

engines, via search results.

How SEO can Help You?

Search EnginesHow does Google determine a highly ranked

site?

First, why Google? Let’s look at market share:

Google’s Algorithm – Part 1Relevancy

Relevancy

•Google first decides whether your site is relevant based on its text.

•You need text on your site targeting specific keyword phrases.

Google’s Algorithm – Part 2Authority

Authority

•Once Google determines your web site pages are relevant, you need to increase your authority.

•You need citations from other web sites, thereby recommending you as a destination for your products and services.

What Can I change to Improve my SEO today?

Basic On-Page Elements that we can control• Title Tag – Should match to

keyword phrases

• Headlines – Should match to keyword phrases

•Content – The more the better

•Properly Validated Website

•Fast Loading

•Organized Web Site

•Internal Linking Structure

Basic Off-Page Factors

•Links, Links and more Links

•Quality Links are valued more.

•Quantity is not the goal.

When should you SEO?

Why should you SEO?Ranking high will lead to more traffic.

Here are somecase studies:

Example of a Positive SEO Campaign:

PaperStreet.com• 15,000 Site Visitors a

month (5,000 for main site and 10,000 for the blog)

• 73% of traffic from search engines, 15% from direct and 12% from referrals

• Multiple inquiries a day asa result.

Example of a Positive SEO Campaign:

Law Firm “A”• 4,000+ Site Visitors a

month

• 88% of traffic from search engines, 6% from direct and 6% from referrals

• 4+ calls a day and 2+ web inquiries a day (approx. 120 calls per month)

Example of a Positive SEO Campaign:

Law Firm “B”

• 3,500+ Site Visitors a month

• 60% of traffic from search engines, 26% from direct and 14% from referrals

• 9+ inquiries a day