Search Engine Optimization

Presented by:Dileep kumar reddy C

Contents:What is SEO?

Why we use SEO?

Page Ranking & its Factors

SEO Strategies

What is SEO?Definition: Search Engine Optimization is a process of

increasing the page rank in the crawler based listings

of Search Engine for a site.How do crawlers work?Web crawler is a computer program that browses the

World Wide Web in a methodical, automated manner.Crawler follows the link to pages and stores a copy of

the page in SE’s Index based on its Page Ranking. The crawler indexes only those sites that have max

pagerank and it searches only for text and nothing else

Why we use SEO?SEO helps to ensure that a site is

accessible to a search engine and improves the chances that the site will be found by the search engine

Many SEO companies have been providing the assistance to the sites for increasing their page ranking

Page Ranking & Its factorsDefinition:

Page Ranking is a link analysis algorithm named after “Larry Page” and used by the Google Search Engine, That assigns a numerical weighing to each element (site) of a hyperlinked set of documents(web)

Factors of Page RankingInbound LinksOutbound LinksContents in the siteQuality links on the siteBad links on the siteHow old the domain/page

Factors of Page RankingInbound Links:

Inbound Links/Backlinks are the incoming links to a website or webpage which means that the link refers to the current site from other sites

Outbound Links : Links from the current site/page to another

websites. Outbound links do not take away PR from the page they are in. But, “In practice outbound links will end up reducing the all PR of your site.”

Inbound and Outbound links ex:

Factors of Page Ranking

Site’s Content : The search engine examines whether the

content of the page or site is relevant to the users query.

Content is of much importance and hence content is called as king

Factors of Page RankingQuality links: Quality links are those links which gives

more chances of hits for a site.

Factors of Page Ranking

Bad links on the site: Bad links are the broken out bound

links that are present in the site.. No. of bad links present in the site would have a drastic effect on the site

Age of the domain/page: Domains that have been around for

five years and more are considered to have more trust & the better the page rank

These factors all together work on determining the Page Rank of a site

Never confuse one of the page’s rank of a site with its Page Rank. They are two different things

Google reevaluates PageRank of a site/page thrice every year.

Simplified Explanation of Google PageRank

SEO Strategies:Use High Quality contentGuest PostingLink ExchangeKeep UpdatingCommenting on Other blogs with your

site aliasSocial bookmarkingWebsite accessibilityUsing commonly searched keywords

SEO Strategies:Website advertisingCreate Multiple PagesNever make Google believe that you

are using illegal tactics

Use High Quality contentIn order to increase Page Rank you

must have unique quality content which your readers want to share

Use effective terminology so that he can easily understand it and advise others to read

Guest posting & Link ExchangeMost Blogs have options of guest

posting through which you can post at their blog and get two or three backlinks in return to your blog and there occurs “link exchanging”.

this really helps if you are posting on good Page Rank Blog with the same Niche as yours

Ex sites: ask.com, yahoo answers

Keep Updating Google really likes Sites that

keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank .

So keep on updating the site frequently

Commenting on Other blogs with your site alias

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active.

Some Blogs are Do-Follow.so you generate back links to your site by just commenting on their posts

Social BookmarkingSocial networking sites have

higher page ranks If we share our site link on the

those sites can become a quality link and increases our page rank

Ex sites:Facebook, twitter, Google Plus,

squidoo

Facebook post sharing a site link

Website AccessibilityWebsite must be continuously working.

If your site is down due to some reasons for long period of time ,Google reduces its page ranking and indexes in Google database

Its better to use retail domains than home domains and free domains as their validity is limited

Using Commonly searched KeywordsWhile searching in internet people search

using the key words but not a whole sentence

For ex: c program on fibinocci seriesIn place of “write a c program to print fibinocci

series in the output”

So place those kind of keywords relevant to your sites

Also use frequently searched queries in your posts

Ex for using repeated query

Website advertising:Advertising your site in other site also

increases the pageranking as it also works as a backlink

But it’s a bit costly. Its better to use only for business earnings

Create Multiple Pages If we have multiple pages on the site then it

will strengthen its internal linkings and increases page ranking

Each link act as a link to the page itself

Eventhough internal linkings does not have much importance for page rank

Internal Linkings increases the pageviews and page views inturn increases pagerank

Create Multiple Pages

Never Use illegal TacticsActually SEO itself is illegal so. We have to

gradually increase our backlinks and adds etc.

IT should seem to google that its natural If Google finds that it is illegal then Google

blocks all the contents of the site in its search process

So never show google that we are increasing the site pagerank artificially

ConclusionThe aim of search engine

optimization is to increase ranking of client sites in an evolving manner.

Many companies are offering SEO outsourcing to various sites

Even though you have best content,High ranking in result is crucial in SEO business.