By EDWARD CHONG

Online Business Analyst

WEB :www.searchenginesservices.com

BLOG: seodaddy.blogspot.com

After this session, you will be able to:-

• Define what is Search Engines Marketing.

• Explain the importance of Search Engines Marketing.

• Tell the current “searching” trend.

• Explain what Search Engines looking for.

• Understand how to obtain better business conversion.

• Understand the importance of Website data.

• Know how “conversion” works

• What is SEO Methodology.

• An Online Advertising

• An Online Exposure

• Website Visibility

Organic/ Natural Search

PPC, PPV, PPA

“leather seat”

“monorail”

• The #1 way people find websites.

• People use search engines - a lot.

• Billions of pages. Millions of searches.

• Qualified traffic ready to buy.

• More effective than banners.

• Marketing managers "know" they work.

• Competitors inaction - your opportunity – stay ahead of your competition.

• Easy to track and analyze your visitor or users behavior.

• Age of site

• Length of time domain has been registered

• Age of content

• Regularity with which new content is added

• Age of link and reputation of linking site

• Negative scoring for on-site factors (for example, a dampening for sites with extensive keyword meta tags indicative of having being SEO-ed)

• Uniqueness of content

• Related terms used in content (the terms the search engine associates as being related to the main content of the page)

• Google Pagerank (Only used in Google's algorithm)

• External links, the anchor text in those external links and in the sites/pages containing those links

• Hosting uptime

• Broken outgoing links not rectified promptly Unsafe or illegal content

• Actual click through rates observed by the search engines for listings displayed on their SERPs

MAP Overlay New & Return Visitors

Visitors Time spent on site

Traffic Sources Search Terms

Top Landing Pages Top Exits Pages

Site Overlay Goals Conversions

Conversion Rate Goal Funnel Visualization

WEBSITE RANKING

To obtain top positions in Search Engines (Google, Yahoo! & Live.com)

BUSINESS VISIBILITY

To Create as much as Website Visibility on marketing channels.

CONVERSIONS

To convert Website traffics and visitors into Website Business Leads or purchase customers

REVIEW & MAINTAIN

To review and maintain performances.

SEARCH ENGINES OPTIMIZATION - 5 MAIN ROLES

SEO

SETUP

RETAIN

REVIEW

EXPOSURE

CONVERSION

http://www.searchenginesservices.com/

SE Coordinator:SE Submission

SE Coordinator:SERP

SE Marketer: SEO Assessement

Monitoring of relevancies (keywords, Title & Description)Back links checks Competitors analysisMonthly ranking analysisKeyword density analysis Anchor text analysisInternal link checkSite structures reviewSite Contents & Graphics Analysis

2 weeksSearch Engines Results Page

Page indexing Analysis Search Engines Submission

SEO Maintenance

Continuing content development Inbound Link Building

Development of Qualified Links Outbound Link Building

Content Writing & Freshening Article Submissions

Ongoing Page Submission Generate Reciprocal Links

Graphic Enhancements Monthly Ranking Report

Make Adjustments to Site Title and Description improvement

Keyword Effectiveness Indexing (KEI) Link Site Within Network

WEBSITE ANALYSIS & SEO SETUP

SEARCH ENGINES SUBMISSIONS (GOOGLE, YAHOO!, MSN, etc)

REVIEW & CHECK RANKING (End of the Month)

1. Search Engines Ranking Reports

2. Website Traffic & Statistic Reports

MANDATORYRM100

MANDATORYRM500

(Charged only when RANKING shown i.e

“NO RANK, NO CHARGE”

MAINTAIN RANKING, REVIEW & MONITOR

1) Development of Qualified Links2) Content and Website Structure Analysis3) Content Freshening4) Ongoing Page Submission5) Graphic Enhancements6) Inbound & Outbound Link Building7) Title and Description improvement8) Keyword Effectiveness Indexing (KEI)9) Search Engines Ranking Reports10) Website Traffic & Statistic Reports

OPTIONAL (Recommended)

RM500(Charged only when

RANKING shown i.e “NO RANK, NO CHARGE”