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Page 1: search for interpretations of question score and select best interpretation select best visual
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Amazing Data Storytelling with Microsoft Power BI Q&ACarl Yates PerryGroup Program ManagerMicrosoft

DBI-B318

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Session Objectives And TakeawaysSession Objective(s): Learn about the technology behind Power BI Q&ASee how you can showcase the value of Q&A with your customers

Q&A is available today in Power BI

Additional language modeling capabilities will be available in the first half of this year

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What Q&A is• How does it relate to operational reports,

dashboards, personal BI, mashups• For data that needs to be the most widely-

used• Where ad-hoc exploration of data can

improve decision quality

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Choosing the best answer

search for interpretations of question

score and select best interpretation

select best visual

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“medal count by country for 2012”

from Olympics.xlsxshow medal[medal count], medal[country]where olympics[year] = 2012

from Olympics.xlsxshow medal[medal count], Olympics[host country]where olympics[year] = 2012

from Sales.xlsxselect customer[country]where order[order year] = 2012

search for interpretations of question

score and select best interpretation

select best visual

Page 7: search for interpretations of question score and select best interpretation select best visual

“medal count by country for 2012”

from Olympics.xlsxshow medal[medal count], medal[country]where olympics[year] = 2012

from Olympics.xlsxshow medal[medal count], Olympics[host country]where olympics[year] = 2012

from Sales.xlsxselect customer[country]where order[order year] = 2012

search for interpretations of question

score and select best interpretation

select best visual

0.86

0.72

0.46

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from Olympics.xlsxshow medal[medal count], medal[country]where olympics[year] = 2012

from Olympics.xlsxshow medal[medal count], Olympics[host country]where olympics[year] = 2012

from Sales.xlsxselect customer[country]where order[order year] = 2012

search for interpretations of question

score and select best interpretation

select best visual

0.86

0.72

0.46

“medal count by country for 2012”

Page 9: search for interpretations of question score and select best interpretation select best visual

from Olympics.xlsxshow medal[medal count], medal[country]where olympics[year] = 2012

from Olympics.xlsxshow medal[medal count], Olympics[host country]where olympics[year] = 2012

from Sales.xlsxselect customer[country]where order[order year] = 2012

search for interpretations of question

score and select best interpretation

select best visual

0.86

0.72

0.46

“medal count by country for 2012”

show 1 measure, 1 member(geo) -> map

show 2 measure, 1 member -> scatter

show 1 measure, 1 member -> bar

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Influencing the best answer

search for interpretations of question

score and select best interpretation

select best visual

Data modeling,synonyms

Workbooks in site, phrasings

Data modeling (data types, data categories)

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Out of the Box - Good

Carl Yates Perry

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C2R ExcelSubscription SKU

Language Synonyms in Power Pivot

Instructions:http://bit.ly/1evk8y3

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Language Synonyms in the Cloud

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Iterative approach

testing

analysis

modeling

deploy

feedback

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Linguistic Schema

1. Autogenerated from metadata > 2. Autogenerated from heuristics > 3. Synonyms > 4. Phrasings

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Linguistic Schema

CustomerPrimary noun:

customer

Customer.Owner

OrderPrimary noun: order

EmployeePrimary noun:

employee

Customer, Order

customers have orders

Customer, Employee

employees have customers

CustomerPrimary noun:

customer

1. Autogenerated from metadata

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Linguistic Schema

CustomerPrimary noun:

customer

Customer.Owner

OrderPrimary noun: order

EmployeePrimary noun:

employee

Customer, Order

customers have orders

Customer, Employee

employees have customers

employees own customers

CustomerPrimary noun:

customer

1. Autogenerated from metadata > 2. Autogenerated from heuristics

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Linguistic Schema

CustomerPrimary noun:

customer

Customer.Owner

OrderPrimary noun: order

EmployeePrimary noun:

employee

Customer, Order

customers have orders

Customer, Employee

employees have customers

CustomerPrimary noun:

customerSynonyms: client,

company

1. Autogenerated from metadata > 2. Autogenerated from heuristics > 3. Synonyms

employees own customers

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Simple Modeling - Better

Carl Yates Perry

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Linguistic Schema

CustomerPrimary noun:

customer

Customer.Owner

OrderPrimary noun: order

EmployeePrimary noun:

employee

Customer, Order

customers have orders

Customer, Employee

employees have customers

employees own customers

customers place orders

CustomerPrimary noun:

customerSynonyms: client,

company

1. Autogenerated from metadata > 2. Autogenerated from heuristics > 3. Synonyms > 4. Phrasings

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Linguistic Schema

CustomerPrimary noun:

customer

Customer.Owner

OrderPrimary noun: order

EmployeePrimary noun:

employee

Customer, Order

customers have orders

Customer, Employee

employees have customers

employees own customers

customers place orders

CustomerPrimary noun:

customerSynonyms: client,

company

1. Autogenerated from metadata > 2. Autogenerated from heuristics > 3. Synonyms > 4. Phrasings

important customersMeasure: LTV [desc]

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Linguistic Schema

CustomerPrimary noun:

customer

Customer.Owner

OrderPrimary noun: order

EmployeePrimary noun:

employee

Customer, Order

customers have orders

Customer, Employee

employees have customers

employees own customers

customers place orders

CustomerPrimary noun:

customerSynonyms: client,

company

1. Autogenerated from metadata > 2. Autogenerated from heuristics > 3. Synonyms > 4. Phrasings

important customersMeasure: LTV [desc]

Employee

roles are subsets of employees

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Rich Model - Best

Carl Yates Perry

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Deployment Considerations• Isolation• Security• Refresh

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Getting Started• Accelerators• Upload your own data• Email [email protected] for cloud

modeling

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First half of 2014Advanced language modeling (phrasings)Usage reportingNatural language understanding improvements

Roadmap

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Power BI for Office 365Bring your data to life! Discover, model, visualize, and share your insights.

Power BI provides the familiarity of Office with the power of the Cloud, right in Excel.

Sign up for a free trial today!

http://powerbi.com

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Track resources

Download Microsoft SQL Server 2014 http://www.trySQLSever.com

Try out Power BI for Office 365! http://www.powerbi.com

Sign up for Microsoft HDInsight today! http://microsoft.com/bigdata

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Resources

Learning

Microsoft Certification & Training Resources

www.microsoft.com/learning

msdn

Resources for Developers

http://microsoft.com/msdn

TechNet

Resources for IT Professionals

http://microsoft.com/technet

Sessions on Demand

http://channel9.msdn.com/Events/TechEd

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Complete an evaluation and enter to win!

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Evaluate this session

Scan this QR code to evaluate this session.

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© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.