search keyword & social data mining by @aleyda from @woorank at #seslon

Download Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON

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In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!

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  • Mining your Search Keyword & Social Data for New Revenue Opportunities Aleyda Solis Head of Digital Strategy WooRank London 1013 February 2014 #SESLON @SESConf
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle What?! Identifying new revenue opportunities seems to be more complex! So many channels, devices, competitors and changes based on behavior. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Not a surprise! Googles new Keyword Planner is harder to use and doesnt give the same information than before. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Noooo! Not provided killed a main source to follow-up and improve organic search keyword performance. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Your Current Search & Social Activity Your Competitors Search & Social Activity Your Industrys Audience Search & Social Activity New Revenue Opportunities Its time to leverage all search and social, internal and external sources to identify new revenue opportunities. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Identify terms & keywords variances already giving you visibility that youre not targeting and new mobile search opportunities! https://www.google.com/webmasters/tools/ Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Under the Search Queries report in Google Webmaster Tools, go to the Top Pages tab directly. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Relevant keywords? Low CTR? Create specific content for them! Gather the relevant queries that give you impressions but with low CTR. Make sure to optimize or expand your Web content with them. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Select the Mobile search lter, identify the keywords giving visibility per page and check if they correctly match your mobile content. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle http://bit.ly/19edu34 http://mzl.la/LNj7tP Use a user agent switcher browser extension to easily verify your mobile search results. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle http://slidesha.re/1iNuihC http://bit.ly/1iDFpKq Follow these mobile SEO guidelines to optimize your mobile targeted Web presence. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Truncated Snippet Make sure your content is correctly optimized for the Mobile SERPs to connect with your audience, maximize your visibility and CTR. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Obtain a massive amount of new keywords ideas relevant to your offering! http://tools.seochat.com/tools/related-keywords-tool/ https://serpiq.com/ Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Google Suggests on Steroids Use SEOchat suggestion keyword nder to get relevant keywords ideas for your most protable keywords. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Download all the related keywords and aggregate them to build a consolidated keyword list. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Use the previously identied keywords ideas to discover more using serpIQ and add them to your consolidated keyword list. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Verify their level of competition, the competitors ranking for them already and their characteristics. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Be careful with search volume information Check them with the Google Keyword Planner too, to potentially identify additional suggestions and have a search volume reference. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle New Revenue Opportunities Aggregate everything in your consolidated list, eliminate duplicates and prioritize the most attractive terms from a prot to competition and search volume perspective. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Get the related keywords youre still not targeting from your own competitors! http://www.similarweb.com/ http://www.semrush.com/ Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Browse through your industrys top players trafc prole and search insights using SimilarWeb. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Discover which are the keywords that are giving trafc to your competitors and youre still not targeting. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Identify the keywords driving trafc per channel and search source: image, maps, news, videos, organic and paid. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Expand your keywords with SEMrush with the phrase match and related keywords report from your own domain and from your competitors. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Verify with SEMrush the potential search volume, level of competition and seasonality for all of the identied keywords. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Do you already have product pages and content formats optimized for these? Optimize & expand your content with the keywords, prioritizing according to current status, prot potential, search volume and competition level. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Improve your social performance by learning from the shared content, popular networks, Twitter communities & inuencers in your industry. https://socialcrawlytics.com/ http://tribalytics.com/ Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf @twitterhandle Percentage of content shared per social network Crawl your competitors and your own site with SocialCrawlytics to identify which are the most popular social networks among your audience. Search Keyword & Social Data Mining by @Aleyda from @WooRank
  • London | 1013 February 2014 | #SESLON | @SESConf Most shared conten