search & reference_shining dots

8/7/2019 Search & Reference_Shining Dots

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Search & References



�Crawler-Based

�

Specific searches Job Search

Matrimonial Search

Real-estate search Music search , etc



Google

80%

Bing

8%

Ya oo8%

Ask

2%

AOL

1% Ot er

1%

Chart Title



� Google $ 26.56 Billion

� YAHOO $ 6.21 Billion

� Aol. $ 3.26 Billion� bing $ 2.2 Billion

� Ask $ 0.23 Billion



Google1. Google checkout

2. Google AdWords3. Google AdSense.

YAHOO1. Marketing Services (88% of revenues,2. Fees (12% of revenues, F 09)



YAHOO

� Marketing Services (88% of Revenues, F 2009)sale and facilitation of internet advertising

� Fees (12% of Revenues, F 2009)

music downloads, small business services, and datastorage



Major Players :

� N aukri.com

� MonsterJobs.com� TimesJobs.com

Niche Segment :

� Freshersworld.com

� Blanketjobs.com

� Standoutjobs.com



EXPENSE

� Product and service

development.� Promotion

� Creation and maintenanceof networks

� Job fairs

REVENUE

� From Corporate clients :

Listing space Resume Screening

From Job-Seekers : Resume-buildup service Response-booster service Resume highlight, etc.

� From Advertisement



Major playersSite ARU

Google 17%

Megabricks 14%

Yahoo 14%

99acres 10%

Realestates 10%

Rediff 7%

Indiaproperty 5%

Indiatimes 2%



� Featured Listing : Amount paid f or the property listing to appear on top of search results.

� Advertisements : Through Pay-per-click / Pay-per-visit model. Advertisment caneither be through advertisement engines likeGoogle adsense or direct contract

or both.

� Customized property page : Some real estate sites like trulia.com offer you anoption to f orm a micro-site. This ensures better conversion rate and more traffic.

� Virtual Tours : Some sites like imagemaker360.com provide premium serviceslike an additional option to design a 3D virtual tour to the property. The propertyowner just has to upload pictures and property details.

� AdditionalServices : Over a period of time websites have come out withinnovative services to differentiate themselves and boost their topline. For eg.IProperty offers a service of offering property loan, MagicBricks has launchedproperty phone line service called MagicBricks on phone.



Major Players

� outube.com� Hulu.com

� Amazon.com

� Apple.com / iTunes

� Last.fm



� Advertisement

� Subscription

� Affiliate� Content



� In a country of 1.21 billion people, 55 millions areInternet users, in which

50% users live in the five metros only. 80% users are well-qualified

� Current Internet growth rate: 25% to 30% O� No. 1 in searching mates on matrimonial sites

� Market Base of 30 million users� Revenue



� Matrimonial sites -13th most popular online activity� Over 35 million users are active on matrimonial

sites.� Organized matrimonial business in India is Rs 2,000

crores (Rs 20 billion).� Pro jected growth rate of 120 % in online marriage

sector. (Source : Wiki)



Professional

Planner

Self

Planner



� Shaadi.com has created a world-renowned servicethat has touched over 20 million people.

In 2009 Shaadi.com was evaluated to be of around1500 Crores,

� BharatMatrimony has reportedly more than 12

million members from 15 regional matrimonialwebsites.



Dream Weddings!!! "Marriages are made in heaven and are consummated

on Earth.

We turn dreams into reality



Google

YAHOO

bing

msnAsk

A



� Venues

� Catering

� Wedding decorations� Invitation

� Bridal packages

� Wedding Music

� Wedding Themes

� Moments



� Venues� Accommodation (Club, Lawns, Hotel, Park etc..)�

Attraction (Terrace, Basement, Open ,closed etc..)

� Caterers�

Best caterers in the regions� Arrangements according to budget



� Bridal &Groom Packages

( Beauty packages, Jewellery ,Designers, outfits

,shoes, etc..)

� Wedding Music & Dance( DJ, Indian Classics, Western etc.. )

� Wedding traditions(Ghoriwaala,Baggi, Cars, and palki etc..)



� Wedding Themes� Attraction (Regional, Cultural etc..)

� Invitation� Paper cards, E-card, sms etc..

� Moments

� Movie basedVideo, snaps etc



� Wedding Decorations� (Flowers, Lightings,Mandap)

� Hospitality� (Guest management, accommodation,Gifts )

� Honeymoon Packages (Abroad, India etc..)



Customized servicesSuite of services from websites according to

wedding budget.� Venues� Catering� Wedding decorations� Invitation� Bridal packages�

Wedding Music� Wedding Themes� Moments� Gifts to guests� Honeymoon Package



�

Industrycompetiti

ons

(Moderate)

Bargaining power of

buyer

(LOW)

Threats of new

entrants

(HIGH)

Bargaining power of supplier

(LOW)

Threats of substitute

(HIGH)



Categories Sub-Categories Number of Listings

Listing Fee (61monthly)

TotalRevenue

Venue Hotels /Farmhouses/

Banquet Halls/Community

Centre

100 Rs. 1000 Rs. 200000

Caterers 100 Rs. 1000 Rs. 200000Bridal andGroom Packages

Beautypackages,

Jewellery,Designers,

Outfits ,Shoes

20*5 = 100 Rs. 500 Rs. 100000

Invitation Ecards, Papercards

10 + 50 Rs. 500, Rs. 800 Rs. 90000

Wedding Traditions

Ghoriwala,Baggi, Palki, Cars

50 + 20 Rs. 400 Rs. 56000

Moments Photography,

Videography

50 Rs. 400 Rs. 40000



Calculation Explanation

Approx.Registerations / year

1.2 mn 10% of registrationson

bharatmatrimony.co

mTotal Conversions 60000 Assuming conversion

rate of 5%

Average transactionamount

Rs. 50000

Total transactionamount Rs. 300 crores Total conversions *Average transaction

amount

Our Reveue Rs 3 crore 1% margin charged



Factors Explanation

Average visits /month

12500 Assuming 5% of average visit on

shaadi.com /

month = 2,57,000(Compete.com)

Average visit / year 1,50,000 Averagevisits/month * 12

Revenue from per thousand impression

(mile)AverageRPTI

Rs. 500

Total RPTIfrom 1 ad

Rs. 75000 Avg visit *Avg. RPTI

Total RPTIfrom 5 ads Rs. 375000

Revenue from per click

Total Clicks 3000 2% of avg.visit

TotalRevenue

3000x Cost perclick = x



Advertisement Expense /year

Rs. 50,00,000

Employee Rs. 20,00,000

Office Rent Rs. 6,00,000 Rs. 50000 / month

Misc. Expenses (Electricity, Water, other

items, etc.)

Rs. 4,00,000

Security Amount Rs. 5,00,000

Website, Server,Maintenance cost , etc.

Rs 10,00,000

Total Expense Rs. 95,00,000



IncomeStatement

Revenue Rs. 3.1 cr

Expense Rs. (0.95 cr)

PBIT Rs. 2.05 cr

Interest Rs. 1,80,000 12.5 % of initial investmentof Rs. 15 lac

PBT Rs. 1.87 cr.

Tax Rs. 56 lac Tax rate = 30%

PAT Rs. 1.3 cr.



� Business on matrimonial sites are bound to

grow so as wedding planner.

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