search, scent, and the happiness of pursuit preview
TRANSCRIPT
Jared M. Spool
UIE Virtual Seminar
July 9, 2009
www.uie.com
Amazon
Myths We’ll Smash
“Some people always automatically Search because they want to go straight to the content.”
“Google has trained people to Search better.”
“If you know what you’re looking for, Search is the fastest way to get there.”
“Some Search Products are better than others (especially the expensive ones).”
Getting from Home to Content
Home
Categories
Search
Content
Some Designs Force Searching
Insight.com
“19 LCD Montinors”
Jared M. Spool
@jmspool