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Marco Loguercio @marcologuercio © 2012 Vietata la copia e la diffusione non autorizzate 1

Rovereto, 6 settembre 2012

Search, Social & e-commerce Marco Loguercio ( @marcologuercio)


Il mio personal shopper


SEARCH

SOCIAL

E-COMMERCE/ INFOCOMMERCE


vs


August 2007 “Marketing’s New Key Metric: Engagement”


The Zero Moment of Truth

http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCYQFjAA&url=http://www.zeromomentoftruth.com/&ei=N75HUMD1HceH4gTGxoHgBQ&usg=AFQjCNGjDAxhwEeNyMDJsXRNlQ-6mJpGMQ&sig2=iJhLPtEPNC-mrKmYpBTcdg

http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCYQFjAA&url=http://www.zeromomentoftruth.com/&ei=N75HUMD1HceH4gTGxoHgBQ&usg=AFQjCNGjDAxhwEeNyMDJsXRNlQ-6mJpGMQ&sig2=iJhLPtEPNC-mrKmYpBTcdg


http://www.youtube.com/watch?v=g40rrWBx2ok





Titolo

Evolution of SEM: it’s all about me! Here! Now!

It’s all about me! Here! Now!


http://searchenginewatch.com/article/2166559/6-Funny-Google-Project-Glass-Parody-Videos















http://www.youtube.com/watch?feature=player_embedded&v=_mRF0rBXIeg


Titolo

Testo

If the past is search, The future is prediction and

suggestion.


http://www.marketingvox.com/users-want-ease-of-decision-more-than-engagement-051046/



















SEO = Search Engine Optimization X


SEO = Search Experience Optimization


SEO & Social

I «segnali sociali» *possono* essere correlati con un miglioramento del ranking, ma non esserne la causa

FB Likes e ranking possono essere

correlati, senza che i Likes siano però un fattore di ranking


Google is not a search engine.

Google is a reputation-management

system.

And that's one of the most powerful

reasons so many CEOs have become

more transparent.

The See-Through CEO, 2007 [link]

http://www.wired.com/wired/archive/15.04/wired40_ceo.html


http://www.leapfrogg.co.uk/froggblog/2012/07/the-importance-of-customer-insight-to-search-strategy/

















Finding Strategy

Gli asset su cui si opera SEO & Social Media Optimization User Generated Content Search Advertising

• Search • Content targeting • Site targeting • Remarketing

Social Media Marketing • Facebook • Twitter • Youtube • Flickr • Linkedin

Social Media Advertising • Facebook • Twitter

… e altro (anche a seconda del business)


Sono le persone che devono essere al centro della vostra

strategia search – non le parole chiave


SEMS S.r.l. Viale del Ghisallo n. 20, 20151 Milano (Italy) Tel. +39 02 899681 || [email protected] || www.sems.it

Grazie

Marco Loguercio @marcologuercio www.marcologuercio.com

About Marco Loguercio

Attivo nel marketing digitale dal 1996 Pioniere del Search Marketing in Italia Fondatore e A.D. di SEMS (www.sems.it) Consulente per diverse piccole e grandi aziende Autore di libri e white paper, relatore a convegni e conferenze…

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