Confidential and ProprietaryConfidential and Proprietary

Search to Sale – Marketing in a 2.0 WorldWeb Content 2008 - Chicago

Confidential and Proprietary

• Clickability Company Overview

• Marketing Misconceptions

• Leveraging 2.0 Tools

• Tying it all Together

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Clickability joins

Salesforce.com, RightNow,

WebSideStory, Omniture,

NetSuite and Webex on

ASPnews.com’s Top 25

Providers.

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Confidential and Proprietary

Confidential and Proprietary

Traditional “CMS”

Create Manage Publish Deliver Interact AdaptMeasure

Fully Integrated Web Content Management and Optimization Suite

› Content Management› Content Delivery› Analytics and Embedded Statistics› Email Newsletters› Site Search› User Generated Content

› Ad Server› Visitor Registration› Web Permissions› Polls and Surveys› RSS/XML Syndication› Social Media/Community

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No Hardware, Software, Upgrades

Access through Browser

Lower Cost of Ownership

Faster Time to Implement

Faster ROI

The Only Software-as-a-Service Web Content Management Solution

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Browser level integration

Site level integration through Flash, iFrames, AJAX

Browser level integration

Site level integration through Flash, iFrames, AJAX

Brand level integration redirect, sub-domains

Brand level integration redirect, sub-domains

Template level integration

Embedding HTML, RSS, and XML from outside sources

Template level integration

Embedding HTML, RSS, and XML from outside sources

Platform level integration

API & SDK

Platform level integration

API & SDK

simpler

more complex

Leveraging the Power of Web Services

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World of Marketing

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Marketing Perceptions

• Brand management is difficult

• Innovation and adaptation requires IT

• Managing results is difficult

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2.0 Marketing Realities

• Brand management is NOT difficult

• Innovation and adaptation DOES NOT require IT

• Managing results is NOT difficult

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“The Clickability Platform enables amcor.com to be a world class marketing tool for our global business”

› Proprietary systems and software generated significant and unpredictable costs.

› All content changes required external vendor participation and significant lead time.

› Individual business units created independent sites with multiple vendors.

› Site was not able to provide relevant product information.

› No multilingual support for Amcor global brand and initiatives.

› SaaS model resulted in no hidden costs and a 30% reduction in site support costs.

› Individual knowledge owners now maintain direct control over areas of influence.

› Consolidation to a single vendor created a central management architecture.

› Market Solutions section delivers relevant customer information from all brands.

› Flexible translation strategy enables multi-lingual change management.

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Digital TV

MP3 Players Kiosks

E Books PDA’s

Cell Phones Computers

Car Infotainment Systems

Fee

dloa

der

FeedloaderTranslation Services

“content”

“contenido” “contenu”“Inhalt”

“conteúdo”

“содержание”

“Innhold”“內容”

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› Launched new global brand on Clickability platform

› 16 global websites› 50+ content publishers› 50% cost of ownership savings vs.

former content management application (on premise)

› Migrated entire site in < 120 days

› Extranet portal for Cisco-HP Alliance› 15,000 plus salespeople in the field

accessing up-to-date sales and marketing materials

› 40% cost of ownership savings› Increased productivity for content

publishers and sales users› Implemented in less than 60 days

Enterprise Success

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Confidential and Proprietary

ProductMarketing

Event Producers

User Generated Content

Community

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Enabling Non-Technical Users to Publish Dynamic Content

• Accessible via WWW

• UI designed in a “tabular” format (salesforce.com, Amazon)

• Platform requires minimal amounts of training

• Ability to publish dynamic content without coding

• Ability to create roles/permissions/views

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Confidential and Proprietary

Confidential and Proprietary

> 3 year release cycle

> 24 month time to market

> Platform always lagging behind Web evolution

> 3 year release cycle

> 24 month time to market

> Platform always lagging behind Web evolution

Time

MissedOpportunities

MissedOpportunities

MissedOpportunities

Web Technology Evolution Trajectory

Web Technology Evolution Trajectory

Traditional Software Development ModelTraditional Software Development Model

SaaS Development ModelSaaS Development Model

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Single Integrated Platform for Web Publishing and Engagement Optimization

› Keywords

›Google AdWords

›Landing Page Optimization

›Search and WCM Analytics Sharing

› CRM

› SFA

› Account Management

›Lead Qualification

› Create

› Manage

› Publish

› Deliver

› Interact

› Measure

› Adapt

›Optimize for Search

Confidential and Proprietary

Confidential and Proprietary

Internal Corporate Content Assets

External ChannelsContent AggregatorsUser-Generated Content

Social Media / Syndication

corporate.com

Corporate Podcasts

Corporate Video

Corporate Blogs

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Thank Yourlamb@clickability.com