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slide 1constructing a meta-marketing machine for pricing ted mitchell slide 2 we need a better method of forecasting than using a slope-origin model based on a single performance…
slide 1chapter 4 revenue producing machine ted mitchell slide 2 a marketing machine producing revenues from the 4ps the marketing machine inputs to the marketing machine…
slide 1misconceptions of marketing marketing concept ted mitchell slide 2 misconceptions 1) marketing is advertising 2) marketing is spin, buzz and sizzle 3) marketing is…
slide 1 customer’s reference price perceived value ted mitchell slide 2 various prices on a can of coke that we see in different situations (in a grocery store, in a vending…
sample quantitative questions chapter 3 sample quantitative questions chapter 3 ted mitchell the eventual goal is to take two observations of marketing performance by replaying…
slide 1 learning to drive a marketing machine ted mitchell slide 2 questions on the basic concept of rates, ratios, percents, etc. ted mitchell slide 3 the primary function…
slide 1 finding the price to maximize revenue ted mitchell slide 2 introduction to revenue tjm slide 3 sales revenue r = p x q where r = sales revenue p = price per unit…
slide 1retailer’s and manufacturer’s cost based pricing formula ted mitchell slide 2 general equations the basic profit equation z = pq – vq - f converts to the basic…
slide 1 7 questions on numeracy 316 advanced discussion ted mitchell slide 2 innumeracy the following 7 questions are drawn from standardized math exams at the grade 10 level…
slide 1first operating statement corporate home and domestic markets ted mitchell slide 2 the heart of analysis operating statements (aka income statement) corporate level…
slide 1 marketing concept the competitive philosophy for reaching goals ted mitchell slide 2 this is a presentation the things marketing managers are held responsible for…
slide 1 using rates as stand alone measures of performance! ted mitchell slide 2 you own a car last month you got 30 miles per gallon. from this information can i tell how…
slide 1 review and examples of percentages and percentage changes ted mitchell slide 2 in-class problem you have one coupon that provides a 20% discount you have a second…
slide 1 elasticity of the learning curve or experience curve ted mitchell slide 2 as our experience in solving a particular type of problem accumulates, the cost of getting…
slide 1 misconceptions of marketing review of basic framework and definitions ted mitchell slide 2 misconceptions 1) marketing is advertising 2) marketing is spin, buzz and…
slide 1 fixed costs in the weekly decision period biz cafe ted mitchell slide 2 fixed costs in biz-cafe rent is fixed for every decision period (month) and and is not a discretionary…
slide 1using impact analysis to calculate arc elasticity of price ted mitchell slide 2 review major use of impact analysis to measure the individual impacts that the changes…
slide 1 weekly marketing outputs as inputs for the biz-cafe machine ted mitchell slide 2 outputs at one level can be inputs at another level of analysis quantity demanded…
slide 1 the confusion between a direct relationship and a linear relationship ted mitchell slide 2 there are two definitions a direct relationship between two variables,…
slide 1 six ways to conceptualize and present marketing as a machine ted mitchell slide 2 there are five ways to present the single performance of a two-factor marketing…