searchable luma scape
DESCRIPTION
Short description: Terry Kawaja's Display Advertising LUMAScape is famous - but not searchable. DOWNLOAD this presentation if you want to be able to CTRL+F for a specific company. Enriched with the Improve Digital Display Ecosystem Map Longer description: Terry Kawaja's LUMAScape for the Display advertising market is legendary in the industry. However it has the problem of not being searchable - when you hear of an obscure company, you need to strain your eyes, searching for the needle in a haystack of company logos. In this presentation, I have written all company names out so that they can be found via CTRL+F. You'll need to download it. As a bonus, I combined it with the Improve Digital Display Advertising Eco-System map to give it a more European perspective, adding two further categories that the Kawaja slide doesn't have: Sales Houses and Non-Agency Trading Desks. Feedback is welcome! MichalTRANSCRIPT
Both maps Combined
Omnicom Group Accuen
Xaxis
Vivaki
Cadreon
Varick Media
Accordant media
adnetik
WPP
Publicis
IPG
Havas
Aegis
MDC PartnersAkqaLbi
RosettaHH
EpsilonIcrossing
Innovation interactiveMerkle
CamelotDentsu
MediasmithAt&t interactive
ReachlocalYodle
Webvisible
TeracentTumriDapperAdroitStruqMixpoPaperGChoice StreamSnapadsIpromotespongecell
AdReadyCertona
RichrelevanceAdisn
Dotomi Criteo TellapartMagnetic Fetchback adrolloMythings Crosspixelmedia ChangoAvazu Weborama Forward
Simpli.fiStruq
AudienceScienceAdGenie
Xplosion Interactive
DoubleclickAtlas
MediaplexMediamind
PictelaDG
Pointrolleyewonder
DoubleverifyAdsafeAdxposeAnchor intelligenceAdjusterAdometryClickForensics
The Media TrustTrusteEvidon
PrivacychoiceAlenty
HotTraffic
OmnitureUnicaCoremetricsTracksimpleFlurryWebtrendsAdspiritWeboramaAdtechSmar+AdheseCrystal SemanticsSwitchAppnexusAditionAdtelligenceTagManShomei
AprimoVisible Measures
TubeMogulVizu
ComscoreNielsen
Zedo24 7 Real Media
Ai MatchCognitive Match
OpenXImprove Digital
EyeWonderEmediate
Ad DynamicsAdnologies.com
Peer 39
MarketShareAKApertureCognitive MatchC3 MetricsM FactorEncoreEnsightenCovarioAdchemyTealiumVisual IQ
BuySightTagman
Convertro
ClearSaleing
MediaMathInvite Media
TurnDataxu
X+1Efficient Frontier
TriggitXa.net
ThetradedeskAdbuyer.comBrandscreen
Appnexus Appn
exus
Doubleclick AdExchangeRightMedia
AdECNOpenXAdjug
adBriteAdap.tv
OneScreenOpera
MobclixMicrosoft Advertising
HiMediaOrange Ad Market
PulsepointAppnexusAdCloudAdScale
BluekaiExelateDemdeBriligKrux DigitalQuantcastBizoJovianDataRed ArilRapLeafProximicPeer 39BrightTag
AlmondnetLegolasAcernoAdatus
DatvantageEyeota
WeboramaTurn
LotameNugg.ad
Audiencescience
AdsummosMedia 6 Degrees33acrossSvnetworkGraphAudiencescience
Pearset (peerset)ContexwebSpecificmediaRadiumoneLotamecollective
Pulse 360Resonate Networks
XtendLucidmediaRocketfuel
InterclickOwner IQ
EpicAdknowledgeMoxyMediaAdteractiveTatto MediaVantage MediaCommission Junction
MarchexNeverblue
Datran MediaTheUseful
VibrantKontera
Linkshare
HydraMediatrust
TradeDoublerAffilinet
Netaffiliation
AdmobGoldspot MediaPhluant MobileMojivaJumpTap
GreystripeMillenialmedia
CeltraRhythm
TransperaQuattro Wireless
InMobiAmobee
CrispSprout
DDSMediaXMediabank
TelmarFacilitate DigitalTraffIQ
Centro
ExperianAcxiomDatalogixGuovaTargusinfoeBureauNetezzaWhereBluecavaAlmond.net
InfogroupVi2Ixi
CaciSchoberBisnode
Visual DNAComscore
EquifaxDunnhumby
Symphony IRI GroupNielsen
AINTravel Ad NetworkIDG Tech Network
AdifyLongboard MediaGlam
Gorilla NationIntergi
Technorati
Sportgenic JumpStart
AdTegrityBrand.net
BurstMediaCPX Interactive
Casale MediaAdDynamics
Traffic MarketplaceSolveMediaAim4Media
CrimtanAdTiger
IndoorMediaZanox
LidangoAds Marketplace
YahooMicrosoft Media NetworkGoogle (AdSense)AolValueclickTribalfusion5:124 7 real mediaUntertoneJemmAdpepperNext PremiumClick DistrictJustclickBlinkDRASP
SAY:Tidal tvBrightcoveOggifinogiScanscout
Tremor VideoFlite
BrightrollAdconion
OoyalaYuMe
SundaySkyBBE
JamboMediaJun
AdTube
FacebookSharethis
ClearspringTynt
Gigya
AdmeldPubmaticRubiconRevinet
Improve DigitalAdmeta
YieldexFat TailLijitShorttailDailymeYieldBuildYieldbotScoutanalyticsMochilaDaylifePerfectMarket
MetamarketsOutbrain
DoubleclickAPT
24 7 Real MediaAdtechZedo
OpenXAdjugglerFreewheel
LiveRailAuditudeaiMatch
OperativeAdproSolbright
Theorem
NextperformanceAudience 2 Media
AdGeniePhorm
Grapeshot
InterclickIgnitionOne
Retarget Media
Sales Houses (Vermarkter)TomorrowFocus AGThink DigitalAdverlineGJ Media Sales (Gruner & Jahr)United Internet MediaEyeconomyBurst Media
Think DigitalInteractive Media (Deutsche Telekom Group)TelefonicaAd2OneSanomaMediaCMVocento
AntevenioHoryzonMediaIndoorMediaBoxFox NetworksWebAdsAdvert Stream Media
Lagardere24 7 Real MediaAxel Springer
Infectious MediaAdlogix
ComscoreMaxifier
AtlasMediaMindIgnitionOneMediaPlex
Facilitate Digital
RocketfuelAdformAdmeta
D4matLigatus
SmartclipSimply
Quarter Media (Holtzbrinck)Adyard
JuiceAdvHiMediaUnanimis
DmgDigitize
MarimediaPlista
Ybrant DigitalTLV MediaAdsmarket
Httpoolwebperformance
Vertical Network
AdvertStreamAdDynamo
MatomyAdnetwork.netMeta Network
EtargetKintris Media
SharkHarrenMediaTremor Media
CreafiAdSpot Media
Vitrado.de
WebgainsEbuzzing
WebTrafficOpenInventory
Lifestreet MediaKitara MediaBrandEurope
WWWebFinancialGroup
Non-Agency Trading DesksInfectious MediaYDMexadGlobal Digital MarketsMediaMindExchangelabMatiro
BannerConnectRevenueCloudLowCost MediaAdsimilisSociomanticBluemangoCrumbtag
Efficient FrontierLegolasMediciAdlanticXa.netAvent MediaSitescout
M-IQMediaScience