searchkings partnership...if your customers aren’t satisfied with work quality, google may refund...
TRANSCRIPT
SearchKings Partnership ● Manage PPC and Google Local Services for dealers
Established Location
Staff
● Google Ads Management ● Display / Programmatic Marketing ● Website Design ● Call Tracking / Analytics Integration
Core Services
● Management- 6 ● Google Ads Strategists - 12 ● Google Local Services - 5 ● Operations / Billing - 7 ● Web / Design - 7
Department Breakdown
2009 Toronto, Ontario 41 Full-time Employees
NO CONTRACTS We work month-to-month with all clients
NO START-UP / SET-UP FEES We give YOU $300 to start with Google Ads!
FLAT RATE MONTHLY FEE This means you pay less
TRANSPARENT PRICING You pay Google with your own credit card
GOOGLE PREMIER PARTNER 19 Google Certified Employees
GOOGLE PARTNER REWARDS 5 years in a row! (Formerly Google All-Stars)
2018 WINNER OF THE GOOGLE CUSTOMER SATISFACTION AWARD
ACCREDITED A+ RATING Better Business Bureau
CONSUMER CHOICE AWARD WINNER
TOP CHOICE AWARD WINNER
What’s a DEALER’s Lead Cost?
Qualified leads at the right time
1 Limited effort
and simplicity
2 Transparency & accountability
3 Company leads
(non-branded leads)
4
4 things dealers want from digital marketing
How Many Leads Do You Need?
Required Leads Capacity
Closing Ratio &
What Is Google Local Services?
● Launched in 2016 – not advertised ● For in-home services – HVAC, cleaning, plumbing,
electric ● Ads appear at top of search results, above PPC
Google Guaranteed – Google Local Services
Pay Per Click (PPC) Ads
Search for “AC repair in Denver”
Google Guaranteed – Google Local Services
Pay Per Click (PPC) Ads
Search for “AC repair in Colorado Springs”
More HVAC pros in Colorado Springs
Google Guaranteed – Google Local Services
Pay Per Click (PPC) Ads
Search for “AC repair in Madison”
Google Guaranteed – Google Local Services
Pay Per Click (PPC) Ads
Search for “AC repair in Milwaukee”
Google Guaranteed – Google Local Services
Pay Per Click (PPC) Ads
Search for “AC repair Salt Lake City”
Google Guaranteed – Google Local Services
Pay Per Click (PPC) Ads
Search for “AC repair Minneapolis”
● Local Services ads by Google receive 13.8% of local Search Engine Results Page (SERP) clicks
● The presence of Local Services ads affects the number of clicks for all other SERP types
● When LSAs are present, 25.3% of all clicks are on paid results. When LSAs are absent, this is 14.6% – a difference of 10.7%
● Organic results receive the most clicks of all SERP types, though they see a drop off when LSAs are present
● Organic position 1 receives the highest number of standard SERP clicks ● Review ratings are the biggest driver of clicks in local SERPs
Click-through rates by search engine position
Must be Google Guaranteed to participate Flat fee per lead
Phone leads only Online reviews drive leads
What Is Google Local Services?
Separate the best from the rest Instead of cost per click
Dedicated number forwarded to your number Score and Quantity
1 2 3 4
COST PER LEAD
PAY PER CLICK
What Is Google Guaranteed?
What Is Google Guaranteed?
● Google Guaranteed company and its employees are background checked by 3rd party
● If your customers aren’t satisfied with work quality, Google may refund up to the amount paid for jobs booked through Local Services ads. Maximum $2,000 per job.
● If one of your customers submits a claim, you’ll have an opportunity to make things right with your customer. After investigating the claim, Google will decide on a resolution.
will support Dealers with
1. License + Insurance
2. Background checks for business owner(s) and all field technicians
Approval Process for Google Local Services
Once Live… ● Learning how to use the dashboard to
maximize leads and generate reviews.
The Background Check Process
GLS Cities 2019
GLS Cities 2019
● Madison ● Milwaukee ● Will add locations if we get 3-4 dealers
Google Guaranteed
GLS Cities 2019
● Madison ● Milwaukee ● Will add locations if we get 3-4 dealers
Google Guaranteed
GLS Cities 2019
How Does It Work?
AD SCHEDULING GEO-TARGETING SHOW UP WHEN YOU ARE AVAILABLE
How Does It Work?
What impacts the listing order?
● Number of reviews ● Review ratings ● Phone calls answered ● Leads marked as booked ● Google secrets!
Homeowners find Contractors
Google Local Services - Future Proof Your Business
1990 2018 2022
50% of search will be voice by 2022
Trust Signals
Google Guarantee Rating & Reviews Background Checks
Photos Social Proof Verified Reviews
Google verified job The technician was professional,
knowledgeable, punctual, and fixed the problem with my
house...More
Generated Results
Earned Reviews and Trusted
Paid Optimized PPC Campaign
Maps Proximity
Organic SEO
Google Local Services Is Showing ROI! Progressive Service Company - HVAC
Lead Volume & Google Reviews
Progressive Service Company Plumber In Raleigh, North Carolina
Just Right Air Air conditioning contractor in South Salt Lake, Utah
Greenwood Heating & AC HVAC contractor in Seattle, Washington
Norman Heating & Air Conditioning Air conditioning repair service in the Cleveland, OK
Mercurio's Heating & AC Heating contractor in Tacoma, Washington
Bay Area Air Conditioning, Inc. Air conditioning repair service in New Port Richey
Joe Cool Home Services Air conditioning repair service in Pinellas Park, FL
Area Heating & Cooling Inc Heating contractor in Vancouver, Washington
The SearchKings Method
Microsites
&
Target Users Based On:
Build your Brand Online
➔ Website Content
➔ In-market Interests
➔ Demographic
➔ Remarketing
Pay Per Click & Display Campaigns
Strategic PPC Placement Display Advertising Google Remarketing
$400-$500 Management Fee
1 2 3
Pay Per Click & Display Campaigns $400-$500 Management Fee
Call Tracking Conversion Tracking
5 4
Tracking and Measuring ROI
The Power of Google Ads & GLS
ROI (July 24 - Aug 24) $1630 | 30 Leads
Blended lead Cost: $46.50
Lead cost $23 $230 | 10 Leads
6 Reviews
Lead cost $70 $1400 | 20 Leads
SearchKings Launches Google Local Services Rochester, NY June 2018 2/2
Colorado Springs, CO August 2018 4/6
Tyler, TX November 2018 3/3
Corpus Christi, TX November 2018 2/3
West Palm Beach, FL November 2018 7/9
Colorado Springs launched November 2018 4/6 Dealers are SearchKings clients
SearchKings Reporting App
SearchKings Reporting App
Bronze Silver Gold Red
● Google Local Services
● Google Local Services Preferred ● Google Local Services Preferred Google Ads (Display + Remarketing)
● Google Local Services Preferred
● Google Ads (Search, Display + Remarketing)
● Free Setup
● No Monthly Management Fee
● Free Setup
● Receive 15% discount on Google Local Services leads
● Ongoing account & recertification support
● Cross Platform App access for
tracking leads
● Free Setup ● Receive 15% discount on
Google Local Services leads ● Ongoing account & recertification
support ● Remarketing & Comprehensive
Display Targeting ● Free Banner ads when Google
budget is $1000+
● Free Setup ● Receive 15% discount on
Google Local Services leads ● Ongoing account &
recertification support ● Remarketing &
Comprehensive Display Targeting
● Google Ads Search
$0 SearchKings Monthly
Management Fee
$45 SearchKings Monthly
Management Fee
$200 SearchKings Monthly
Management Fee
$400 SearchKings Monthly
Management Fee
$350+ Recommended Google spend
$350+ Recommended Google spend
$1000+ Recommended Google spend
$2500+ Recommended Google spend
Google Local Services Resources searchkings.com/gls-resources
Google Local Services 1.888.335.4647
[email protected] (604) 313-26311
Lorne Sederoff x 232
Jamie Ludwick x 246
3 WAYS TO CONTACT US
Nir Kushnir x 251