@SavvyLuke

@SavvyLuke

I HAVE A CONFESSION TO

MAKE…

@SavvyLuke

bit.ly/??????

@SavvyLuke

WHAT IS OURGOAL AS

MARKETERS?

@SavvyLuke

BEHAVIOR

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke@SavvyLuke

@SavvyLuke

WHAT TRIGGERS

BEHAVIOR?

@SavvyLuke

BRAIN BASEDCONVERSIONS

USING PSYCHOLOGY & NEUROLOGYTO BOOST CONVERSIONS

@SavvyLuke

WHERE TOTEST

WHAT TOTEST

RUNNING THE TEST

1 2 3

@SavvyLuke

WHERE TOTEST

WHAT TOTEST

RUNNING THE TEST

1 2 3

@SavvyLuke@SavvyLuke

@SavvyLuke

CONSCIOUS BRAIN

• Rational Thought

• Planning

• Language

• Facts and Figures

• Statistics

Neocortex

@SavvyLuke

• Emotions

• Behaviors

• Memories

• Primal Urges

SUBCONSCIOUS BRAIN

@SavvyLuke

WHAT’S THE PROBLEM?

@SavvyLuke @SavvyLuke

• User Testing • Focus Groups • Surveys • Feedback • Interviews

@SavvyLuke

• Facts

• Figures

• Features

• Statistics

• Price

@SavvyLukehttp://www.flickr.com/photos/kalexanderson/5421517469/sizes/l/in/photolist-9g5Gg8

@SavvyLuke

@SavvyLukehttps://www.flickr.com/photos/re_birf/69485963/sizes/o/

@SavvyLuke

@SavvyLuke https://www.flickr.com/photos/arselectronica/4306147303@SavvyLuke

@SavvyLuke

MESSAGINGBRAIN BASED

@SavvyLuke

AUTHORITY • Testimonials / Case studies

• Awards

• High profile clients

• Speaking / Writing

• Partner with authorities

@SavvyLuke

@SavvyLuke@SavvyLuke

@SavvyLuke

@SavvyLuke

SOCIAL PROOF

• Number of customers

• Community Favorite

• User Photos / Videos

• Reviews / Ratings

@SavvyLuke

@SavvyLuke

@SavvyLuke

Social Monitor + Embedable Tweets

@SavvyLuke

RECIPROCITY

• Content Offers

• Thank You Page Offers

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

• Content offers

• Use a countdown

• Invite only

SCARCITY

@SavvyLuke

@SavvyLuke

add example

@SavvyLuke

@SavvyLuke @SavvyLuke

People Like Us

Images / Video

Testimonials

@SavvyLuke

@SavvyLuke

@SavvyLuke

DESIGNBRAIN BASED

@SavvyLuke@SavvyLuke

@SavvyLuke@SavvyLuke

@SavvyLuke

77% Usemultiple devices when watching TV

@SavvyLuke

@SavvyLuke

?

?

?

RAS Attention Triggers

@SavvyLuke

Motion

?

?

RAS Attention Triggers

@SavvyLuke

MOTION

• Show, don’t tell

• JS Animation / Hover

• Video hero boards

• Slide ups

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

Motion

?

RAS Attention Triggers

Novelty

@SavvyLuke

NOVELTY

https://www.flickr.com/photos/thelotuscarroll/13957428894

• “New”

• Out of the ordinary

• Contrast principle

• Time constrained

• Don’t overload

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

Motion

?

RAS Attention Triggers

Ambiguity

@SavvyLuke@SavvyLuke

@SavvyLuke

@SavvyLuke

MIRROR NEURONS

@SavvyLuke

@SavvyLuke@SavvyLuke

Mirror Neurons

• Place them in

• Emotions during use

• Show life after words

@SavvyLuke @SavvyLuke

@SavvyLuke @SavvyLuke

@SavvyLuke @SavvyLuke

@SavvyLuke

@SavvyLuke @SavvyLuke

Attracted to People

• Beautiful people / Babies

• Individuals vs. Groups

• Direction of Eyes

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke

@SavvyLuke@SavvyLuke

@SavvyLuke

WHERE TOTEST

WHAT TOTEST

RUNNING THE TEST

1 2 3

@SavvyLuke

WHERE TOTEST

WHAT TOTEST

RUNNING THE TEST

1 2 3

@SavvyLuke

Only 24 hours! No Sharing Links!

[scarcity]

[social proof] [commitment]

http://hubs.ly/y0xsSt0

@SavvyLuke

EasyEyeTracking.com

http://hubs.ly/y0xsSt0