SEASIDE 2034Building a bridge to our Future

VISIONING SEASIDE IN 20 YEARS

What is Visioning?vi sion ing

noun: the development of a plan, goal, or vision for the future.

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Visioning is a dream for the future that takes the expectations, hopes and dreams of

a community and distills them into one voice or vision statement within a

designated period of time.

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Importance of Visioning

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“If you don’t know what you want to be, then you

have no control over what you’! end up being.

You won’t know until it’s too late if you like

how you’ve turned out.”

-Michael Garrahformer town manager

Bridgewater, Nova Scotia, Canada

“If you don’t know where you’re going,

you might end up someplace

else.”

-Casey Stengelformer MLB

outfielder & manager

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Animated look at Visioning

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source: movementvision.org

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Visioning 101

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Purpose Identify what a community should look like within a designated period of time.

Time Period 20 - 30 years

StakeholdersCommunity (public)

Key External InterestsElected officials

Staff

Action Plan Determined through five-phase process

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Seaside Visioning History

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2008 process led by the late Gary Diebolt and former Seasider Bill

Hubbard

Six topics of focus1) Building / Land Use2) Tourism & Business3) City Services / Safety4) Health / Education

5) Heritage, Arts, Parks & Environment6) Religion / Social Services

The highlights: 1) TSP Adoption; 2) Replacing Ave. U Bridge; 3) Building

community garden; 4) Services booklet for Seaside; 5) Skate park completed; 6) Seaside VB website growth

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Seaside 2034: The process so far

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1) Assignment given by City Manager2) Meetings and LOC Workshop in Salem

3) Post workshop development 4) Focus on making the process more relevant

EM

6 Takeaways from Hillsboro 2020

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1) Not letting preconceived ideas drive the process2) Finding champions in our city to aid process3) Developing an implementation plan (living document)4) One councilor per topic (spreading the dialogue)5) Publicity throughout the process (community)6) The digital divide (multiple ways to reach public)

ALL

Reaching our stakeholders(our residents)

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1) Social Media2) Flyers3) Mailers4) Events5) Surveys

FB Ads increased LIKEsby 650+ in two weeks

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Reaching our stakeholders(our residents)

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1) Social Media2) Flyers3) Mailers4) Events5) Surveys

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Reaching our stakeholders(our residents)

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Vision  2034 Captura  la  vision! Dinos  que  te  gustaria  

Seaside  en  2034.

Reunion  en  la  iglesia  catolica  de  St.  Mary,  

Seaside,  Oregon

(Catch  the  Vision!  Tell  us  what  you  think  Seaside  will  look  like  in  2034.  

Mee ng  at  St.  Mary’s  Catholic  church,  Seaside,  Oregon)

1) Social Media2) Flyers3) Mailers4) Events5) Surveys

Reaching our stakeholders(our residents)

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1) Social Media2) Flyers3) Mailers4) Events5) Surveys

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Reaching our stakeholders(our residents)

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1) Social Media2) Flyers3) Mailers4) Events5) Surveys

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Why Seaside 2034?Building a bridge to our Future

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Seaside’s storied past

with the opportunity

to shape the future

Bridging represents the

uniting of all people and demographics as

well as keeping a slight hold on the

past while reaching forward

Importance of the term future

EM

Proposed Timeline

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Option 1: Short (12 months)

Option 2: Medium (14 months)

Option 3: Long (24 months)

EM

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Proposed Timeline

Option 1: Short (12 months)

Pros

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Cons

The obvious, it’s shortThe quick snapshot

It’s focused and driven

The opposite, it’s too shortNot ENOUGH detail

Result could appear planned

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Proposed Timeline

Option 2: Medium (14 months)

JG

Pros Cons

More time to capture in-depth results.Gives us full calendar year

Keeps continuity of stakeholdersMost cost-effective*

More data to collateIncludes time frame of holidays

*Short = extra money to finishLong = most staff time

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Proposed Timeline

Option 3: Long (24 months)

JG

Pros Cons

Most in-depth study/analysisTraditional visioning timeframe

Most data and detail

Sustaining momentum is difficultStakeholder commitment

City Council changeProcess stalls = 2008 result

Difficulty collating data

SMILEWe’re ALMOST done!

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Community involvement

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Consistent publicity with a common theme SEASIDE 2034

Community & Council champions of the effort

Ongoing effort: before, during and after the process

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Community involvement

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Breaking through the barrier of tradition forums for data gathering

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Plan of attack that takes outreach TO the public and not always expecting it

to come to us

Determining the six most important topics from scan

One topic per city councilor

Inspiring the future

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source: michaelmarantz.com